Experience

Rio SEO

• United States
• Software Development
• 1 - 100 Employee

• Managing Director

  • Apr 2020 - Present

  Managing Director for Rio SEO, a global leader in connecting consumers and Enterprise brands at the local level, through our proprietary SaaS platform that is complimented with industry leading white glove service. Business Development role includes strategic planning, sales strategy, negotiations, marketing and omni-channel efforts across verticals inclusive of tech, retail, manufacturing, financial services, energy, and CPG brands. Extensive knowledge of eCommerce for both B2B and B2C, with digital and content driven technologies and business models, has led to great success introducing and leading technology and process changes in large businesses worldwide. Rio SEO exemplifies this and puts businesses front and center in the consumers’ micro-moments of real-time need by employing dynamic technology with a human touch. Our cloud-based platform provides enterprise scalable and cost effective local listing management, local organic, marketing automation, reputation management and highly customized reporting services; we power hyper-local search results on any device. Show less



Naturally San Diego

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Board Member

  • Mar 2020 - Present

  A 501(c)6 nonprofit organization and business network, Naturally San Diego fosters sustainability and responsible business practices, stimulates conscious growth, supports entrepreneurship, and develops leadership in the San Diego natural products community. A 501(c)6 nonprofit organization and business network, Naturally San Diego fosters sustainability and responsible business practices, stimulates conscious growth, supports entrepreneurship, and develops leadership in the San Diego natural products community.



Goddess Garden Organics

• United States
• Consumer Goods
• 1 - 100 Employee

• Executive Director Of Technology

  • Sep 2019 - Present



Vertra

• United States
• Cosmetics
• 1 - 100 Employee

• Senior Brand Manager

  • Jan 2015 - Apr 2020

  Management of Vertra Suncare global business unit inclusive of sales, marketing, product, merchandising, operations and supply chain. Led FDA regulatory, over-the-counter drug, compliance that included FDA oversight. Executed acquisition of brand and its assets, global patents, trademarks and world-class athletes. Management of Vertra Suncare global business unit inclusive of sales, marketing, product, merchandising, operations and supply chain. Led FDA regulatory, over-the-counter drug, compliance that included FDA oversight. Executed acquisition of brand and its assets, global patents, trademarks and world-class athletes.



JR286

• United States
• Sporting Goods Manufacturing
• 100 - 200 Employee

• Senior Brand Manager

  • Sep 2014 - Mar 2020

  Managed and worked with global license partners across Nike, Hurley, Fox and Dakine. This included the design, development and go-to-market process across various accessory & equipment product ranges. This also included the architecture and implementation of the digital ecosystem for the organization, inclusive of websites, ecommerce platforms, Amazon programs, SaaS tools, and social medial platforms. Managed and worked with global license partners across Nike, Hurley, Fox and Dakine. This included the design, development and go-to-market process across various accessory & equipment product ranges. This also included the architecture and implementation of the digital ecosystem for the organization, inclusive of websites, ecommerce platforms, Amazon programs, SaaS tools, and social medial platforms.



Hurley

• United States
• Apparel & Fashion
• 400 - 500 Employee

• Senior Brand Manager

  • Oct 2014 - Feb 2018

  Management of Hurley Global accessory business through Nike Global Product Licensing. Sales, marketing, product, merchandising, operations and supply chain. Management of Hurley Global accessory business through Nike Global Product Licensing. Sales, marketing, product, merchandising, operations and supply chain.



Surfline\Wavetrak, Inc.

• United States
• Technology, Information and Internet
• 100 - 200 Employee

• Senior Brand Specialist

  • 2013 - Sep 2014

  Sales lead for brand integrations into Surfline, Wavetrack, Buoyweather, FishTrack, Beachlive. Management of omnichannel digital advertising revenue, forecasting and revenue generation through SaaS platform, hyper-local efforts, display, Facebook/Instagram, affiliate, retargeting, video and search technology. Sales lead for brand integrations into Surfline, Wavetrack, Buoyweather, FishTrack, Beachlive. Management of omnichannel digital advertising revenue, forecasting and revenue generation through SaaS platform, hyper-local efforts, display, Facebook/Instagram, affiliate, retargeting, video and search technology.



Gloss Moderne

• United States
• Retail Health and Personal Care Products
• 1 - 100 Employee

• Marketing Director

  • Jan 2013 - Aug 2014

  Complete rebuild of all digital assets inclusive of website, eCommerce, social media, product imagery, digital marketing assets, etc. Helped coordinate brand launch into key retailers Niemen Marcus, Nordstrom, Barney’s, Sephora, etc Complete rebuild of all digital assets inclusive of website, eCommerce, social media, product imagery, digital marketing assets, etc. Helped coordinate brand launch into key retailers Niemen Marcus, Nordstrom, Barney’s, Sephora, etc



PUMA Group

• Germany
• Sporting Goods Manufacturing
• 700 & Above Employee

• Account Executive

  • 2007 - Aug 2014



SPY

• United States
• Consumer Goods
• 100 - 200 Employee

• Military Sales

  • Jan 2007 - Jul 2014

  Sales to military and government. Implementation of Military Exchange business globally to the U.S., Asia, Europe, Middle East, etc. Sales to military and government. Implementation of Military Exchange business globally to the U.S., Asia, Europe, Middle East, etc.



Aloha Restaurant Concepts

• Cardiff By The Sea

• Director Marketing and IT

  • Feb 2007 - Feb 2014

  Partner in Aloha Group encompassed 5 stand-alone restaurants (Zenbu Sushi and Rimel's Rotisserie). Responsible for all Branding and Marketing efforts. Also oversaw all things digital and IT related inclusive of network infrastructure, software, point of sale systems, security systems, audio-visual systems, etc. Partner in Aloha Group encompassed 5 stand-alone restaurants (Zenbu Sushi and Rimel's Rotisserie). Responsible for all Branding and Marketing efforts. Also oversaw all things digital and IT related inclusive of network infrastructure, software, point of sale systems, security systems, audio-visual systems, etc.



Mark and Daves Nicaragua

• Nicar

• Digital Marketing Director

  • Jan 2011 - Jan 2014

  Side project with owners Mark and Dave building and launching digital platforms and assets across social media, imagery, marketing assets, etc. Side project with owners Mark and Dave building and launching digital platforms and assets across social media, imagery, marketing assets, etc.



Earth Product, Inc. - Adio, Planet Earth, etc.

• Carlsbad, CA

• Military Sales

  • Jan 2005 - Jan 2009

  Military and government sales System (AAFES, Nexcom, Marine Corps Exchange) representative for worldwide military sales. Grew business from ground up to global distribution Military and government sales System (AAFES, Nexcom, Marine Corps Exchange) representative for worldwide military sales. Grew business from ground up to global distribution