Experience

Brand Castle, LLC

• United States
• Food & Beverages
• 1 - 100 Employee

• National Sales Manager Grocery US & International

  • Jan 2019 - Present

  • Maintain and grow Grocery Channel for the United States• Manage multiple brokers across North America calling on Grocery and In Store Bakery• Direct responsibility for all International customers and brokers• Key Account responsibility for online business with Amazon, Amazon Private Label, Zulily, LTD, Alibaba and all Vender Direct Fulfillment. • Key Account responsibility for all Grocery Branded and Private Label business working with Sprouts, Albertsons, Ahold, Meijer, Hy-Vee, Costco, Harris Teeter and Grocery distributers UNFI/Supervalu, C&S and Kehe.• Key Account responsibility for Specialty accounts that include Hershey, Disney Parks, Martha Stewart and Military• Manage, support and attend all Trade Shows.



Sunny Delight Beverages Co.

• Food and Beverage Services
• 200 - 300 Employee

• East Division Region Sales Manager (Greatlakes/Mid-South/SouthEast)

  • Aug 2015 - Jan 2019



Coca-Cola Refreshments

• District Sales Manager

  • Jan 2011 - Aug 2015

  • Full responsibility for sales execution in all local, regional and national assigned accounts.• Responsible for the execution of all sales priorities and initiatives.• Managed P&L and Sales/ POS budgets.• Responsible for identifying and developing core talent, coached and developed a team of direct reports while ensuring a culture of learning and development existed throughout the selling organization.• Responsible for relationships with Key Account DSM and Regional Management serving as the connection point with Sales area leadership in operations.• Accountable for selling in and adherence to calendar marketing agreements.• Executed and fulfilled all channel, package and pricing plans provided by the Commercial Leadership.• Provided a feedback loop to the department team and Director of Sales on marketplace conditions, including competition, channel plans, pricing architecture.



The Coca-Cola Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• Market Category Manager

  • Jan 2009 - Jan 2010

  -Activated The Coca-Cola Company System (e.g., cross-functional team members, segment resources) to develop and implement business plan/solution that meets customer needs and drives beverage category profit and volume. -Developed selling strategy and review with cross-functional team members to assure plan/solution is implemented with the customer and/or designated geography or portfolio. -Monitored market conditions and report competitive activity to management in order to understand program effectiveness and any implementation barriers. -Developed communication strategy and processes for benefit to CCNA (Retail Sales) and Bottler system. Incorporates learnings and recommends modifications and necessary resources. -Created a communication plan using various tools (e.g., newsletters, PowerPoint presentations, face-to-face meetings, video conferencing, etc.) in order to communicate consumer initiative concepts to Field/Divisions/Bottlers/Brokers. -Developed and communicated to Bottlers, Retails Sales Organization (DSD & warehouse business) regarding promotional packaging production and key deadlines in order to ensure promotions are properly executed. -Developed and deployed training that enabled access and utilization of information across the North American System -Coordinated activities and communications within the Coca-Cola system to ensure the Company speaks with one voice in the messages delivered from various parts of the Coca-Cola system.

• Area Sales Manager

  • Jan 2008 - Jan 2010

  -Work with coca-cola bottlers as main point of contact for the vitaminwater and smartwater brands-Manage sales and promotions for four coca-cola bottlers with volume exceeding 400,000 cases-Conduct sales meetings/presentations for the purpose of educating coca-cola sales management on brands and new product innovation-Execute/activate chain promotional activities at store level-Order and maintain all point of sale for multiple bottlers within company budget-Successfully created market wide incentives to coincide with innovation product launches and marketing programs -Conduct continual route rides with the district sales managers and account managers with the purpose of opening new accounts, placing cold equipment, expanding on brand sku line up, executing company's look of success and educating on best practices-Built ground up relationships with over a dozen local sports affiliates to help promote brands



Cadbury Schweppes Bottling Group

• United States
• Food and Beverage Services
• 1 - 100 Employee

• District Sales Manager

  • Jan 2003 - Jan 2008

  -Lead, developed and motivated sales force of five account managers and eleven merchandisers-Managed sales and promotions for 540 large and small format grocery and convenience retail accounts with volume exceeding 700,000 cases-Trained and hired account managers and merchandisers-Key account responsibilities for four large format independent grocery chains setting ads, activating company promotional and marketing programs at store level-Conducted weekly sales meetings with staff-Managed and meet yearly merchandising budget

• Account Manager

  • Jan 2004 - Jan 2005

  Large Format, 2004-2005Handled daily communications and sales for 12 grocery store accounts with product sales of 130,000 casesBuilt relationships with store management to achieve maximum space and display allocationPresented sales promotions and exceeded sales goals

• Account Manager Small Format

  • Jan 2003 - Jan 2005

  Handled daily communications and sales for 120 gas and convenience stores with product sales of 90,000 casesBuilt relationships with store owners and management to achieve maximum space and display allocationPresented sales promotions and exceeded sales goals



Gil Schwartz Distributing Company

• Account manager

  • Jan 2001 - Jan 2003

  Handled daily communication and sales for 120 grocery and convenience store accounts with product sales of 60,000 casesHelp to establish new product lines for western Cuyahoga CountyProspected and acquired new business Handled daily communication and sales for 120 grocery and convenience store accounts with product sales of 60,000 casesHelp to establish new product lines for western Cuyahoga CountyProspected and acquired new business



McDonald's Corporation

• Food and Beverage Services
• 1 - 100 Employee

• Store manager

  • Jan 1999 - Jan 2001

  Responsible for daily operations including managing, training, and evaluating staff performanceInterview and hire new staff membersMonitor weekly supply and food orders, month end inventory, and control food costs Responsible for daily operations including managing, training, and evaluating staff performanceInterview and hire new staff membersMonitor weekly supply and food orders, month end inventory, and control food costs



American Bottling Company

• United States
• Food Production
• 1 - 100 Employee

• Account manager

  • Jan 1996 - Jan 1999

  Handled daily communication and sales for 150 accounts with product sales of 130,000 cases Met with store owners and managers on a continual basisPresented sales promotions to achieve space and display allocation Handled daily communication and sales for 150 accounts with product sales of 130,000 cases Met with store owners and managers on a continual basisPresented sales promotions to achieve space and display allocation



Coca-Cola Cleveland

• United States

• Merchandiser

  • Jan 1994 - Jan 1996

  Responsible for distribution and set up of product into grocery store accountsAssist account manager in pre-selling of productsBuilt and maintained displays Responsible for distribution and set up of product into grocery store accountsAssist account manager in pre-selling of productsBuilt and maintained displays