Digital Executive

• Oct 2022 - Present

Digital Coordinator

• Jun 2021 - Oct 2022

• Worked on Social, Programmatic and Search Engine Marketing Channels• Managed and optimised campaigns based on performance metrics with CPA and ROAS Targets• Assisted in the planning and building of social and search campaigns• Implemented tracking to monitor campaign performance via Google Tag Manager and UTMs• Utilised Google Analytics to analyse website traffic and potential uplift from paid marketing• Built automated reports (live dash boards) using Data Studio and Funnel.io

Freelance Videographer & Photographer

• Jan 2017 - Present

• Created content for small to large sized businesses. • Produced, directed, film & edited videos, took photos and designed motion graphics. • Provided consulting and planning. • Created content for small to large sized businesses. • Produced, directed, film & edited videos, took photos and designed motion graphics. • Provided consulting and planning.

Freelance Video Editor

• May 2021 - Jun 2021

• Edited Footage and Motion Graphics. • Worked on Google's Lead Gen Academy live stream and on-demand videos. • Edited Footage and Motion Graphics. • Worked on Google's Lead Gen Academy live stream and on-demand videos.

Content Creator

• Jun 2018 - Mar 2021

• Produced, directed, film & edited videos, took photos and designed graphic design. • Designed motion graphics for promotional sales. • Formulated and managed streams of content that was sustainable and consistent with Training Day branding through entertainment, education and culture. • Organised and ran team brainstorming sessions, which allowed for weekly ongoing content. • Designed and organised Training Day merchandise. • Ran a boot camp style class and helped at the desk with customer service outside of media responsibilities.

Photographer & Videographer

• Mar 2017 - Jun 2020

• Shot videos and took photos of events happening around RMIT which included: art exhibits, dance shows and Open Days. • Shot videos and took photos of events happening around RMIT which included: art exhibits, dance shows and Open Days.

Barista

• Jan 2013 - 2018

I worked for a variety of cafes around Melbourne as a Barista. Working in hospitality and making coffee has helped me immensely with customer service. In my 6 years serving as a barista I obtained the following skills: Customer Service: Handling orders and catering to customer needs Leadership: Helping others become baristas through the years of experience training under other senior baristas. Food handling: Hygiene and handling of food was just as important as selling it.

Media Intern

• Dec 2016 - Sep 2017

• Learned how to produce, film and edit videos. • Helped out with events that were hosted by the company . • Took photos for clients and behind the scenes work. • Learned how to produce, film and edit videos. • Helped out with events that were hosted by the company . • Took photos for clients and behind the scenes work.