Business Intelligence Manager

• Oct 2021 - Present

Manager, Decision Sciences

• Feb 2019 - Oct 2021

• Produce and manage competitive reporting and analysis pertaining to media spend and vehicle sales in the automotive industry • Manage team of three Analysts, delegating project work and overseeing delivery of reporting • Serve as Data Manager, collaborating with internal partners including JD Power, IHS Markit, and Kantar to procure and integrate data into competitive reporting • Produce and manage competitive reporting and analysis pertaining to media spend and vehicle sales in the automotive industry • Manage team of three Analysts, delegating project work and overseeing delivery of reporting • Serve as Data Manager, collaborating with internal partners including JD Power, IHS Markit, and Kantar to procure and integrate data into competitive reporting

Manager, Decision Sciences

• Jul 2018 - Feb 2019

• Manage FCA’s display media campaigns, supporting Fiat, Chrysler, Dodge, and Mopar brands • Conduct weekly media optimizations, making recommendations for strategic and tactical changes based on in market consumer performance metrics • Produce ad hoc and bespoke reporting deliverables measuring cost savings, ROI, and overall media performance • Present monthly reporting to FCA executives and leadership, providing actionable insights from media analysis • Serve as strategic lead on Ground Truth data implementation project, analyzing location based data connecting dealership visits to media exposure Show less

Associate Targeting Analyst

• Feb 2016 - Jul 2018

• Utilize offline and online data to analyze and design strategic media recommendations for hundreds of Clients across the Retail, Restaurant, Telecom, Healthcare, and Grocery verticals • Create custom reports and maps used to direct Client Marketing and Advertising goals and objectives • Analyze numerous data sets to target Clients’ customers, advising on the best locations to deliver media and the best media vehicles to reach both prospective and current Customers • Provide Client-specific proposals and recommendations by targeting national, regional, state, and local programs for E-commerce and Brick and Mortar Clients • Leverage geographic, demographic, psychographic, and digital data to optimize Client campaigns and inform decision making process • Articulate key insights to Clients regarding the data analysis and data process to inform Client media buy and assist in marketing strategy • Serve as bridge between Sales and Client, using expertise and communication skills to identify and understand Client needs while equipping Sales team with proper reporting and findings to delight and meet Clients’ expectations • Support and manage accounts totaling 10-20 Million dollars in revenue per year, serving small businesses to major corporations in North America Show less

Geographic Field Analyst

• Oct 2013 - Feb 2016

As a Geographic Field Analyst, I am responsible for maintaining, updating, and analyzing geospatial data and content in order to replicate real life changes to road network conditions and various location based services through our mapping data. Keeping up to date with real time changes, I play an integral role in providing the highest quality automotive navigation and location based services to both users and clients of TomTom. My responsibilities pertain to the Greater Detroit Area and the state of Michigan. Show less

Contractor

• Sep 2013 - Oct 2013

• Preform GIS analysis, map production, and other data and analysis needs • Assist in Next Michigan Development Project through research and public planning operations • Provide evidence-based research to identify future growth and investment areas in the County • Preform GIS analysis, map production, and other data and analysis needs • Assist in Next Michigan Development Project through research and public planning operations • Provide evidence-based research to identify future growth and investment areas in the County