Jeremy Masselis

International Strategic Director at TBWA\G1
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Contact Information
us****@****om
(386) 825-5501
Location
Paris, Île-de-France, France, FR

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Experience

    • France
    • Advertising Services
    • 1 - 100 Employee
    • International Strategic Director
      • Nov 2019 - Present

      Brand, comms and consumer journey strategy for Nissan AMIEO In charge of all things electric. Got awarded an EFFIE for it. Brand, comms and consumer journey strategy for Nissan AMIEO In charge of all things electric. Got awarded an EFFIE for it.

    • France
    • Advertising Services
    • 100 - 200 Employee
    • International Strategic Director
      • Oct 2018 - Nov 2019

      Comms planning and media strategy for Nissan Europe, in charge of electric vehicles and electric mobility communication. Comms planning and media strategy for Nissan Europe, in charge of electric vehicles and electric mobility communication.

    • France
    • Advertising Services
    • 1 - 100 Employee
    • Strategic planner
      • May 2017 - Oct 2018

      Transversal work across all Groupe Le Monde's brands (Le Monde, L'Obs, Télérama, Courrier International, La Vie, Le HuffPost) and across all business levers (Print, Digital, Video, Brand Content, Social, Data, Events, Partnerships) 3 missions : - Increase attractiveness and revelance of Le Groupe Le Monde's advertising offer - Develop the strategic and creative culture of the advertising and brand content department - Design, market, launch and implement new advertising offers. Show less

    • France
    • Internet Publishing
    • 1 - 100 Employee
    • Senior Strategic Planner
      • Mar 2011 - Apr 2017

      I started at Digitas in 2011 as a young digital planner for the Renault international account. In 2013, I became account planner for Nissan West (France/Belgium/Netherland). During the 2 following years, i also got the chance to work on several new business pitches and consulting missions for brands like EDF, Michelin, Ubisoft, Pathé, Arte or Pernod Ricard. In 2015, i was promoted senior strategic planner following my key implication in the winning of several new accounts for the agency (Fleury Michon, Babybel Worldwide, Harrys, Houra, Bisquit, Groupama, Kaufman & Broad) and in the development of the media insight capacities of the agency through the use of Kantar's SIMM TGI. From 2015 to 2017 i was lead account planner for Fleury Michon and La Banque Postale. I helped design their social/content strategy as well as several multichannel campaigns. -------- DigitasLBi helps brands and businesses to transform for the digital age. Show less

    • France
    • Education Management
    • 700 & Above Employee
    • Teacher - Digital Pop Culture
      • Sep 2014 - Dec 2016

      Taugth for 3 years a class about Digital Pop Culture to Master students of the "Ecole de la Communication" in collaboration with Jean-Philippe Martzel and Marie Nossereau. Taugth for 3 years a class about Digital Pop Culture to Master students of the "Ecole de la Communication" in collaboration with Jean-Philippe Martzel and Marie Nossereau.

    • France
    • Higher Education
    • 1 - 100 Employee
    • Speaker & teacher
      • 2013 - 2014

    • France
    • Higher Education
    • 300 - 400 Employee
    • Speaker & teacher
      • 2012 - 2014

    • France
    • Market Research
    • Recruitment officer for marketing research - Freelance
      • Sep 2010 - Dec 2010

      Short missions of recruitment for qualitative marketing research Short missions of recruitment for qualitative marketing research

  • Stephenson Etudes
    • Marseille, France
    • Recruitment officer for marketing research
      • Apr 2010 - May 2010

      Recruitment for qualitative and quantitative marketing research - Writing of research recruitment screeners - Collaboration with LH2, GFK, RENAULT,.... Recruitment for qualitative and quantitative marketing research - Writing of research recruitment screeners - Collaboration with LH2, GFK, RENAULT,....

Education

  • Université de Provence (Aix-Marseille I)
    Master, Social psychology of communication and marketing
    2009 - 2011
  • APG
    Strategic thinking
    2012 - 2012
  • Université de Provence (Aix-Marseille I)
    Licence, Social Psychology
    2007 - 2009

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