Experience

YMCA of Memphis & the Mid-South

• United States
• Wellness and Fitness Services
• 100 - 200 Employee

• Vice President of Membership

  • Feb 2020 - Present

  Responsible for driving acquisition and retention strategies across the Association that align industry standards with unique customer service priorities to ensure a quality member experience.

• Executive Director

  • Sep 2016 - Feb 2020

   Responsible for the operation and strategic vision of a 40,000 square foot full facility. Responsible for the development, implementation, and management of a $2.5M budget, that resulted in a 15% growth in revenue and a 23% increase in operating surplus.  Recruit, lead, and direct 8 leadership team members and 150+ part-time staff members. Exceeded the Annual Support Campaign goal of $110,000 by raising $115,000, increasing total number of volunteers by 110% and total donors by 150%. Increased overall membership sales by 25% and increased retention by 10%, through a new, innovative, branch-wide member on-boarding program and value-based sales approach. Developed and executed high-quality programming to increase the overall value of membership and program participation through a strategic approach for families, adults, seniors, and youth. This resulted in an overall 40% increase in participation.  Developed an intentional board recruitment strategy to reflect the demographics of both the community and the Y. Created a volunteer-led board orientation process to increase engagement among board members. Spearheaded a culture change for board engagement based on participation, generative discussion, realigned committees, and prioritization of community needs and overall strategic plan. Recruited two new church partnerships to align the Christian Mission of the Y to serve as additional engagement opportunities.  Designed and managed a three-phase facility renovation project that intentionally focused on driving membership units and membership retention through reimagining spaces in facility.  Implemented a membership acquisition and retention program to align with newly renovated spaces, which increased both sales and retention. Designed, created and implemented a boutique style, fee-based program that operates within the Y in order to increase membership, engagement, community footprint and increased revenue to branch.

• Program Director

  • Nov 2015 - Sep 2016

   Served as the Senior Membership Director with direct oversight and management of the membership and branch childcare departments to serve a 1900 membership unit branch. Supervise, hire and train over 50 full and part time staff members. Oversight of a membership budget of 1.2M and assisted in budget development for the branch of 2.5M. Responsible for 2017 Annual Campaign to include working with staff and volunteers to exceed my personal goal of $10,000 and raise $30,000.  Provided leadership to staff and volunteers for the 2016 Annual Campaign to surpass personal goal of $5,000 and raise $10,000. Grew overall membership 7.25% in 2016, which was second highest in the association and developed a cross-departmental retention plan to improve overall retention (63% in 2016). Provide leadership to the Social Responsibility Committee, which is led by board volunteers, to strategically direct the Annual Campaign and implement a comprehensive plan for volunteerism. Engage board and committee members through regular meetings and assist in the recruitment of new board members to position the Y as a collaborative community partner.  Initiated community partnerships with area businesses that have led to mutually beneficial collaborations impacting both the annual campaign and increasing membership units.  Leverage the Y as a community partner through active participation in local community organizations.  Collaborate with The Movement Church in community activities, volunteer events and service projects, which strengthen the Christian emphasis of the Cordova Y. Created and implemented a prospecting campaign initiative for senior level staff to increase our community footprint, grow new membership sales, and increase annual campaign growth.  Developed and implemented new family programming to add value to memberships and increase engagement.  Implement branch-marketing plan to support program and membership growth.

• Program Director

  • Apr 2013 - Nov 2015

   Support the overall vision and operation of the branch to include oversight of wellness, group exercise, youth sports, family programs and branch marketing.  Directly supervise 60+ full and part time staff members. Support the overall development, analysis and administration of department budgets.  Serve on Annual Campaign Steering Committee and lead volunteers who raised $60K on a goal of $50K.  Member of the Corporate Games Planning Committee with responsibilities that include securing site locations and staffing officials for 300+ events.  Increased unduplicated volunteers to 100+ serving the community with over 1,400 hours annually.  Design and execute marketing initiatives on a branch level in conjunction with Association Marketing Department.  Provide leadership and organization to Special Needs Athletic and Aquatic Program (SNAAP) in partnership with Integrated Health.  Established a preschool sports program to increase overall value of membership and retention.  Lead staff for Healthy Kids Day event. Partnered with local government and community organizations to provide a free event open to the community.  Took part in acquisition of new fitness equipment as part of an association wide equipment change.  Planned nutritional and wellness seminars that focus on relevant health and wellness issues specific to our membership clientele. Increased program growth by 60%.  Member of Association of YMCA Professional (AYP) Planning Board for Chapter 26 (State of TN).

• Program Director - YCAP Program

  • Oct 2011 - Apr 2013

   Worked with at risk youth in Desoto County, MS who were referred through the Juvenile Court System or other informal sources.  Assisted in the management and organization of a 300K grant which included maintaining all records, compiling data and preparing reports for grant overseers and partners.  Worked with various community leaders, school systems and Juvenile Court System in execution of program activities to fulfill grant requirements.  Responsible for outcome-based performance objectives as determined by the grant.  Graduate of 2012-13 YMCA Leadership Academy.



Salem Red Sox

• United States
• Spectator Sports
• 1 - 100 Employee

• Director of Group Sales

  • Feb 2007 - Jun 2010

   On going solicitation of corporations and organizations through cold calling and face-to-face appointments for the purpose of creating new business.  Exceeded annual sales goals yearly through innovative acquisition and retention strategies.  On going solicitation of corporations and organizations through cold calling and face-to-face appointments for the purpose of creating new business.  Exceeded annual sales goals yearly through innovative acquisition and retention strategies.