Experience

Prime Capital

• Australia
• Financial Services
• 1 - 100 Employee

• Chief Marketing Officer

  • Apr 2022 - Present



Bluestone Home Loans

• Australia
• Financial Services
• 100 - 200 Employee

• Head Of Marketing & Direct

  • May 2019 - Oct 2021

  Reporting to the CEO and later the CCO I led the marketing and B2C sales functions for Bluestone Home Loans. My role was to rebuild and transform the marketing department into a strategic partner for the business, supporting and enabling lead generation, brand growth and commercial success across broker, borrower, employee and investor audiences. Further into my time at Bluestone I was asked to lead and re-launch Bluestone's B2C Direct channel as an internal start-up. I mentored and developed highly talented, engaged and loyal sales and marketing teams, had ownership of external agency relationships, marketing budget and the marketing technology stack.



DXC Practice for Salesforce

• Australia
• IT Services and IT Consulting
• 1 - 100 Employee

• Director, Marketing Strategy

  • Nov 2017 - Mar 2019

  I led marketing for System Partners, which was acquired by DXC Technology to be the foundation of a global Salesforce practice. System Partners is a platinum Salesforce partner that provides digital transformation, enterprise-scale solutions, managed services and custom-developed applications within Salesforce – with a strong focus on sophisticated solutions for clients within the financial services industry and government. My role was to bring marketing and storytelling skills to all parts of the sales funnel – including brand activity, lead generation, segmentation, strategic partnerships, go to market and pre-sales engagements.



Lifecycle Digital

• Australia
• Advertising Services
• 1 - 100 Employee

• Head of Marketing & Pre-Sales Solutions Consulting

  • Jul 2014 - Sep 2017

  First as a consultant and then full-time employee I was invited to join Global Red (now Lifecycle Digital) as part of a business transformation and renovation initiative. As Head of Marketing I created the brand, team, products, collateral and marketing activity to drive B2B lead generation, and as Head of Pre Sales Solutions Consulting I was responsible for helping to close each opportunity via solutioning, consulting and relationship sales as well as managing a small business development team.



Ashton Harris Digital

• Digital Marketing & Management Consultant

  • Apr 2012 - Jun 2014

  As a consultant I was extremely lucky to work with clients across several industries, including a national streetware retail fashion brand, a designer fashion import business, a digital insurance business, a water utility, a news media startup, and an exciting young online retailer. I provided advice on marketing, management, digital infrastructure (CRM, ERP, Marketing), commercial strategy and sales – often with start-ups where I was able to apply the skills I had learnt previously at WineMarket.



Winemarket Pty Ltd

• Australia
• Wine & Spirits

• Head of Marketing & Operations

  • Apr 2008 - Apr 2012

  In April 2008 Archer Capital (then owners of the Cellarmasters Group) created WineMarket.com.au as a purely online retail competitor within the broader Cellarmasters Group. I was seconded from Cellarmasters to launch WineMarket and to grow it to a break-even profit position. WineMarket was so successful that after four years it was generating $25M in annual revenue, and was a key component in the Cellarmasters Group’s acquisition by Woolworths. In April 2008 Archer Capital (then owners of the Cellarmasters Group) created WineMarket.com.au as a purely online retail competitor within the broader Cellarmasters Group. I was seconded from Cellarmasters to launch WineMarket and to grow it to a break-even profit position. WineMarket was so successful that after four years it was generating $25M in annual revenue, and was a key component in the Cellarmasters Group’s acquisition by Woolworths.



Cellarmasters

• Australia
• Retail
• 1 - 100 Employee

• Outbound Channel Manager

  • May 2006 - Apr 2008

  - Creating and executing a sales and marketing strategy for an 80 person outbound sales team - Daily campaign and offer creation, pricing, analysis and sales team briefings- Integrating channel contact plans across our brands and targeted channels- Database management and interrogation to match each campaign to the most relevant customers, sales operators and dial strategy- Forecasting and budgeting for a $40,000,000 channel- Improving the structure of the sales team and commission structure- Hiring and mentoring marketing staff for the the targeted channels (outbound, email, direct mail) - Engaging and integrating our processes and data with a 3rd party telemarketing bureau for overflow

• Assistant Channel Manager

  • Feb 2006 - May 2006

  - Briefing the sales teams on the offers of the day- Customer list selection and offer creation- Pricing, analysis and reporting- Offer fulfillment- Targeting logic and execution

• Brand Manager - Farmer Brothers Direct

  • Mar 2005 - Feb 2006

• Brand Manager - Rothbury Wine Society

  • Mar 2005 - Feb 2006

• Channel Manager - Icon Targeted Letters

  • Mar 2005 - Feb 2006

• Assistant Brand Manager

  • Oct 2004 - Mar 2005