Head of Brand and Culture Marketing

• Jan 2023 - Present

Leads and specializes in the strategic planning and content development efforts involved in successfully rolling out brand marketing campaigns.

Growth Marketing Manager

• Jul 2018 - Feb 2023

Co-Owner

• Apr 2019 - Present

Co-Owner and Head of Brand Development & Marketing. Common Pops is a brand that champions the ordinary - the everyday, the minute details, the relationships. We’re your cheerleader, your best neighbor, your cheeky co-worker. Emphasizing wonderment and shared experiences, we want every encounter with Common Pops to evoke the feeling you get when enjoying a sunny day with friends - refreshing, inviting and full of fun. As unique individuals we all have our differences, but when it comes to the sweet taste of a delicious popsicle we can all share something in common! Show less

Managing Director

• Jan 2020 - Feb 2023

An outdoor-focused marketing and design company, intent on reconnecting people with the natural world. An outdoor-focused marketing and design company, intent on reconnecting people with the natural world.

President

• Jan 2016 - Dec 2021

Served as a active Board Member for six years, two of which as President. Travelers Rest Farmers Market is a 501(c)(3) Nonprofit organization created to provide a forum for the exchange of local products and goods, as well as educational and cultural activities for increasing knowledge about, appreciation for, and participation in the local production of natural products, while also fostering a sense of community among the residents and visitors of the Travelers Rest area. Served as a active Board Member for six years, two of which as President. Travelers Rest Farmers Market is a 501(c)(3) Nonprofit organization created to provide a forum for the exchange of local products and goods, as well as educational and cultural activities for increasing knowledge about, appreciation for, and participation in the local production of natural products, while also fostering a sense of community among the residents and visitors of the Travelers Rest area.

Community Manager

• Aug 2017 - May 2018

SkillPop is a community-driven way for people to access in-person classes on a variety of subjects ranging anywhere from Public Speaking and Small Business Accounting to Photography Basics and Watercolor Painting. Our classes are taught by talented, local professionals with skills to share, and are held pop-up style in unique venues and spaces around the city. Was personally responsible for launching and manage all aspects of SkillPop operations within the cities of Greenville, South Carolina and Nashville, Tennessee. Within this role I directly oversaw all event planning, scheduling, marketing, sales and revenue growth. Generating creative ideas for in-person classes to offer in each community, while also recruiting local professionals within each city to teach each class and partnering with unique venues / spaces around each city to host pop-up style classes. Member of the 2018 Techstars Austin Startup Accelerator Program. Show less

General Manager (Upstate King)

• Mar 2014 - Jan 2017

At King of Pops we make hand-crafted, gourmet popsicles using fresh fruits and ingredients sourced largely from local farms and farmers markets in our area. Offering catering, wholesale and retail sales from our numerous mobile push-carts that can often be seen set up along Main Street, at local farmers markets or at numerous festivals and events across the southeast. Personally I've overseen Sales and Operations for King of Pops Athens, Greenville and Asheville. Implementing and managing key processes and personnel in order to properly handle daily operations of production, marketing, new business development and sales. Successfully starting, growing and managing profitable business operations in new markets through extensive market research, multi-unit management, budgeting and EOS processes. Show less

Co-Founder / CEO

• May 2012 - Dec 2016

The Local Notion works to support the local, independently-owned businesses and non-profits that make the city of Athens, Georgia so unique. Customers owning a Local Notion card save money by receiving discounts, deals and incentives at over 80 local businesses (restaurants, shops, music venues, etc.) all over The Classic City for an entire calendar year. The Local Notion card works better than a "one-time-use" coupon, because it can be used repeatedly for an entire year to receive numerous discounts and deals - just show The Local Notion card at the time of purchase and get whatever each business is offering! We’re extremely passionate about what we do and have found that whether you’re trying out a place for the first time or are known as a regular patron, there’s a certain sense of satisfaction received from doing business locally. Show less

Freelance Writer

• Jan 2010 - Jan 2015

Writing feature stories and informative articles by means of photojournalism, interviews, etc. Writing feature stories and informative articles by means of photojournalism, interviews, etc.

Athletic Enrollment Management Counselor

• Jan 2011 - Jul 2013

Oversaw the Admissions and Financial Aid processes for all current and incoming student athletes. Traveled nationwide speaking and recruiting at various high schools, conferences and alumni gatherings on behalf of the college. Awarded various forms of financial aid, including state and federally funded grants, subsidized and unsubsidized loans, and institutional scholarships. Oversaw the Admissions and Financial Aid processes for all current and incoming student athletes. Traveled nationwide speaking and recruiting at various high schools, conferences and alumni gatherings on behalf of the college. Awarded various forms of financial aid, including state and federally funded grants, subsidized and unsubsidized loans, and institutional scholarships.

Freelance Writer

• May 2010 - May 2013