Marketing Operations Senior Manager

• Jan 2022 - Present

Marketing Automation Manager

• Jun 2016 - Dec 2021

• Manage various email campaigns, including the template designs, calls-to-action, segmented contact lists and content used in our email sends • Grow email subscription lists organically and develop strategies to minimize list decay and unsubscribes while increasing the productivity of our email sends (measured by click through rate) • Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.), measure results and optimize the lead nurturing workflows for these segments to convert leads into customers • Collaborate with Sales, Events, Development and All Pro Dad’s Day teams to grow new leads, convert contacts to mutually defined goals, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers) • Establish closed-loop analytics with Sales, Events, Development and All Pro Dad’s Day teams to understand how our inbound marketing activity turns contacts into subscribers/customers/donors, advise other teams where conversion opportunities exist and use data to continually refine our process to convert contacts • Plan and execute all web, SEO/SEM, marketing database, and email campaigns • Conduct, manage and evaluate customer research, market conditions and competitor data to understand our target audiences and develop new and creative growth strategies • Collaborate with internal teams to create landing pages and optimize user experience • Evaluate emerging technologies and keep the company at the forefront of developments in digital marketing. Provide thought leadership and perspective for adoption where appropriate • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email

Social Media Manager

• Jan 2016 - Jun 2016

- Develop, manage, and maintain Family First’s social media strategy- Build and manage Family First’s social media presence - Manage the social media calendar - Devise strategies to drive consistent, relevant traffic and leads from social media properties- Maintain consistent brand voice, messaging, and visual branding across all Family First’s social media properties- Report social media statistics and results for weekly, monthly and quarterly reporting- Create sharable content appropriate for specific networks - Oversee the design process for creation of graphics used for social posting- Listen and engage in relevant social discussions about Family First, competitors, and/or industry, both with existing followers and leads and with brand new audiences that don’t know us yet- Develop and maintain relationships with current and potential spokesmen and ambassadors.- Create social awareness and presence for all Father & Kids Experiences- Plan and execute effective social media advertising campaigns- Run regular social promotions and campaigns and track their success- Review and approve primary, secondary and tertiary content for each program for every day of the week- Stay up to date by reading books, online articles and attend online webinars to continue to refine Family First social media strategies- Explore new ways to engage and new social networks to reach our target audience

Social Media Specialist

• Jul 2014 - Dec 2015

- Update and maintain the social media calendar.- Create, update and maintain the social media advertising calendar and report.- Report social media statistics and results for weekly, monthly and quarterly reporting.- Craft content for social media posts and maintain conversation, interaction, communication and relationships with Family First online social communities: Facebook, Twitter, Instagram and Google+.- Develop, maintain and report on effective social media advertising campaigns for all brands on Facebook and Twitter.- Oversee the design process for creation of graphics used for social posting and sharing.- Attend all final script review meetings to determine what scripts need to be integrated in social media messaging.- Create and curate primary, secondary and tertiary content for each program for every day of the week. - Listen to what's going on in the social world related to our niche and target audiences and discuss with Digital Marketing Manager.- Stay up to date by reading books, online articles and attend online webinars to continue to refine Family First social media strategies.

Social Media Assistant

• Sep 2011 - Jun 2014

Social Media-Update and Maintain Social Media Calendar-Analyze social media statistics-Make posts and maintain conversation, interaction, communication, and relationships with Family First's online social communities: Facebook, Twitter, Linkedin, Google+, YouTube.-Develop and post social profile content Media-Record The Family Minute with Mark Merrill -Produce presentation templates for organization-Produce customized presentations for Marketing DepartmentVideo-Produce scripts for in house video projects-Assist in filming and editing video content-Assist in creating video concepts, scripts, and ideas.

Sales Associate

• Jul 2012 - Aug 2013

-Provide quality customer service.-Daily store maintenance.

Part-Time Supervisor

• Jul 2011 - Jul 2012

-Manage day to day operations-Supervise staff-Provide quality customer service-Set up visual displays of merchandise -Analyze and report sales

Sales Associate

• Oct 2007 - Jul 2011

-Provide quality customer service.-Daily store maintenance.

Cable Communications Intern

• Jan 2011 - May 2011

-Contributed story ideas and reported community stories for Spotlight Tampa -Shot and edited news stories, press conferences, local events, and promo videos -Contributed story ideas and reported community stories for Spotlight Tampa -Shot and edited news stories, press conferences, local events, and promo videos

Show Host on WUTT 1080 AM

• Jan 2008 - May 2011

-Prepared and performed a weekly two-hour radio show as the host of Black Noise.

General Manager of WUTT 1080 AM

• Jan 2009 - May 2009

-Organized, prepared, and scheduled weekly meetings-Managed $10,000 budget

Assistant Program Director of WUTT 1080 AM

• Jan 2008 - May 2008

-Assisted in deciding which programs and commercials will be broadcast, as well as determining music play lists. -Assisted with scheduling programming.

Video/Social Media Intern

• Sep 2010 - Dec 2010

-Updated video and social media calendar weekly. -Monitored, managed, and updated organization’s social media pages. -Recorded, edited, and posted video content on organization’s YouTube pages. -Updated video and social media calendar weekly. -Monitored, managed, and updated organization’s social media pages. -Recorded, edited, and posted video content on organization’s YouTube pages.