Experience

Dialogue

• South Africa
• Public Relations and Communications Services
• 1 - 100 Employee

• Managing Partner

  • Feb 2021 - Present



In House Agency Services

• South Africa
• Advertising Services
• 1 - 100 Employee

• Co-Founder

  • Jul 2018 - Present

  - Building in house agency structures- Agency consulting (Efficiency, Pricing, Digital system & integration, Senior Client/ Agency Management, Staff Mentoring, Process/ Project Management)- Digital communication & media transformation- Communication strategy development- Brand reputation management - Building in house agency structures- Agency consulting (Efficiency, Pricing, Digital system & integration, Senior Client/ Agency Management, Staff Mentoring, Process/ Project Management)- Digital communication & media transformation- Communication strategy development- Brand reputation management



Arcade

• Singapore
• Advertising Services
• 1 - 100 Employee

• GM

  • Oct 2017 - Jun 2018

  - GM during the integration with Publicis Africa- New business development & SLA management- Digital strategy development- Organisation shaping into central resourcing- Team leadership- Marketing strategy & promotional development & execution for Philip Morris (Corporate affairs, digital advocacy, social listening, data management), Ponds (Instore, digital, social media, direct, eventing, influencer engagement, CRM), Heineken Africa (Nigeria, Kenya, Tanzania), Metropolitan Life (Internal stakeholder engagement) - Campaign management, measurement, reporting & analysis



The Jupiter Drawing Room Cape Town

• South Africa
• Marketing and Advertising
• 1 - 100 Employee

• Client Service Director

  • Apr 2016 - Sep 2017

  - Client Strategy Lead & account management team leader - Overall responsibility for Client Relationships, Profitability, Workflow and Efficiency- Member of the Management Committee - Driving all strategic & campaign planning, creative development & budgetary management through to execution across a broad base of local & global brands, via the Lead Agency Model - New business project & negotiation lead- Accounts handled;• American Swiss – (Creative & strategic development. Acting as a creative sounding board for TFG’s internal design agency)• Windhoek Beer – (Full ATL, BTL, Digital, Design, CRM (Lead generation, acquisition, retention, database management, direct - consumer pack development, SMS, Microsite development, Customer Care) development across Heineken SA and Namibia Breweries)• Budget Insurance (Telesure Group) – (ATL & BTL, sales pack development, media management, CRM Strategy (Acquisition & Retention) & Loyalty, Direct, Call Centre scripting)• Mediclinic – (ATL, BTL & Social Media Strategy & Content – Communication strategy creation, liaising and driving seamless workflow with their internal design & community management departments)• Protea Hotels by Marriot – (BTL, Design (CI refresh) & social media content creation)

• Business Unit Director

  • Sep 2013 - Mar 2016

  - Leading the agency’s largest business cluster- Member of the management committee responsible for shaping & leading Client Services- Driving all strategic planning, creative development, CRM & Direct, Digital & budgetary management through to execution across a broad base of local & global brands, via the Lead Agency Model - New business project lead- Pitch deck development- Prospecting



Leo Burnett

• United States
• Advertising Services
• 700 & Above Employee

• Business Unit Director

  • Jun 2012 - Aug 2013

  - Facilitating new ways of working between the Agency and the underserviced Client - Leading the development of systems to ensure seamless workflow from head office in Johannesburg to the satellite office in Cape Town- Preparing the Cape Town office for a local merger - Brand marketing plan development for Chesterfield, Boxer, Marlboro;o Consumer Engagement CRM (Acquisition & Retention through loyalty program) Eventing Direct  Brand ambassador training New product developmento Trade Engagement New product training Eventing Trade toolkit development Sales force training manual development- Project lead on all marketing activity for Philip Morris SA



G2 Worldwide

• Project Manager

  • Oct 2011 - Jun 2012

  - Engaging with global partners to develop locally relevant communication strategies across the EEMEA regiono Global Manifesto Toolkit development & delivery Consumer & Trade Engagement Strategy integration & implementationo Management of Global Agency Partners (UK, Ukraine, Nigeria) to ensure seamless communication messaging across the patch - Engaging with global partners to develop locally relevant communication strategies across the EEMEA regiono Global Manifesto Toolkit development & delivery Consumer & Trade Engagement Strategy integration & implementationo Management of Global Agency Partners (UK, Ukraine, Nigeria) to ensure seamless communication messaging across the patch



The Jupiter Drawing Room Cape Town

• South Africa
• Marketing and Advertising
• 1 - 100 Employee

• Account Director

  • Sep 2007 - May 2010

  - Daily management of the small business cluster• Galaxy & Co (Heavy Instore focus on their 4 sales cycles annually)• Control Instruments• Gabriel• Prosper Insurance (Telesure Group – a new brand which we created from scratch to specifically target the uninsured and underinsured Black Middle Class)• Doctors Without Borders – Stakeholder engagement- Building & retaining & close client/ agency relationship after winning the Namibia Breweries and Brandhouse, Windhoek beer business- Driving & designing communication strategy & brand architecture of Windhoek Beer (remember the ‘Pink Drinks’ ad?) & Bushmills- Leading the expansion of the Windhoek brand into East Africa and the United Kingdom



G2 Worldwide

• Senior Account Manager

  • Sep 2005 - Sep 2007

  - Managing the roll-out of British American Tobacco South Africa’s Innovation portfolio- Developing Consumer & Trade Engagement planso Designing our loyal program utilizing the Communication Disposition Model as the framework- Training the field force in consumer and trade conversations - Managing the roll-out of British American Tobacco South Africa’s Innovation portfolio- Developing Consumer & Trade Engagement planso Designing our loyal program utilizing the Communication Disposition Model as the framework- Training the field force in consumer and trade conversations