Experience

True Home

• United States
• Construction
• 1 - 100 Employee

• Interim Project Consultant

  • Dec 2022 - Present

  True Home is a technology startup offering a platform of services for home improvement, home maintenance and vendor management for individuals, real estate agents and institutional investors. I am working with them to launch and market an exciting new service offering that promises to greatly expand their user base. My services for True Home include marketing strategy, research, innovation, campaign development and web analytics. True Home is a technology startup offering a platform of services for home improvement, home maintenance and vendor management for individuals, real estate agents and institutional investors. I am working with them to launch and market an exciting new service offering that promises to greatly expand their user base. My services for True Home include marketing strategy, research, innovation, campaign development and web analytics.



The Clorox Company

• United States
• Consumer Goods
• 700 & Above Employee

• Senior Director, Human Insights, International Division

  • Mar 2022 - Nov 2022

  As Senior Director of Human Insights for the Clorox International Division, I was responsible for advancing our international enterprise business objectives through insights and analytics. I sat on four leadership teams, the highest of which was the International Leadership Team. The International Leadership Team was chaired by the Executive VP-GM of the division and included regional VP-GMs (North America, Asia, AMEA, LATAM) along with functional VPs of Finance, Marketing, R&D, Product Supply, Legal and HR. I partnered closely with GMs and leads on critical projects like pricing (How do we take unprecedented levels of pricing coming out of the pandemic without losing our consumers?), cost savings (How do we take costs out of bleach, our flagship product, and maintain our equity?), demand spend optimization (How do we allocate spending cuts equitably across regions?), demand forecasting (How do we fix our inventory write-off problem?), brand (What should our brands stand for?) and innovation (What belongs in our 1, 2, 3 and 5 year innovation pipelines?).I reported to the VP of Human Insights and the VP of International Marketing.

• Global Insights Director, International Division

  • Feb 2019 - Mar 2022

  As Global Insights Director, I was responsible for advancing Clorox international marketing objectives through insights and analytics via my position on the International Marketing Leadership Team (IMLT). The IMLT was was chaired by the International Marketing VP and included the regional marketing directors of Latin America, Asia, AMEA and Canada. I led analytics, syndicated data, marketing research and consumer insights for all Clorox operations outside the US with a team of 18 direct/indirect reports and full discretion over a multimillion-dollar research budget. I advanced the IMLT’s long and short-term objectives through accurate, holistic and proactive perspectives on our businesses, consumers, competitors and markets while harvesting value through price increases. Among many other accomplishments, we increased international media efficiencies by an 11% CAGR every year for six years in a row, or 89% total between 2015 and 2021 through a combination of better consumer understanding, better targeting, enhanced marketing mix, and a steady influence campaign to get the General Managers to continue following the insights and analytics team’s recommendations.I reported to the VP of Human Insights.

• Associate Director, Consumer Insights, International Division

  • Feb 2015 - Feb 2019

  As Associate Director of Consumer Insights for the International Division, I directed all primary research outside the US and Canada across Clorox Company brands, including work in Central and South America, the Middle East, Southeast Asia and New Zealand/Australia. I managed four consumer insights managers working from Clorox offices in Oakland, Miami and London. We created global learning plans, conducted primary research and used all available information to inform our recommendations. I was responsible for making significant contributions to business strategy, functional capability development and coaching my direct reports. I concentrated on improving international media efficiencies through better understanding of our consumers and advocating for better utilization of what we learned. I reported to the Global Insights Director for the International Division.

• Consumer Insights Manager, Glad (USA)

  • Feb 2013 - Feb 2015

  As Consumer Insights Manager on Glad, I was responsible for integrating work across multiple insights verticals (Brand, Innovation, Analytics, Digital and Shopper) and interfacing with senior leadership. I developed a new approach to consumer targeting frameworks that was subsequently adapted and applied to the Kingsford, Fresh Step, Burt's Bees, Hidden Valley and Clorox Liquid Bleach brands.I reported to the Associate Director of Consumer Insights for Glad (USA).

• Associate Consumer Insights Manager, Clorox Disinfecting Wipes (USA)

  • Sep 2010 - Feb 2013

  As Associate Consumer Insights Manager for Clorox Disinfecting Wipes (US), I worked with our advertising agencies to develop new advertising copy for both Clorox Disinfecting Wipes and Clorox Clean-Up. I was the lead researcher on multiple innovation projects, with responsibility for naming, concept testing and volumetric forecasting. I led an analysis that identified and fixed a communication issue in CDW advertising that nearly doubled its efficiency. I also managed two summer MBA Consumer Insights interns.I reported to the Consumer Insights Manager for Clorox Home Care Brands (US).



The Clorox Company

• United States
• Consumer Goods
• 700 & Above Employee

• Associate Consumer Insights Manager (Summer Intern)

  • Jun 2009 - Aug 2009

  I interned at Clorox between my two years of business school at the University of Michigan. As an insights summer intern, I led a cross-functional team of analysts on a series of ethnographic interviews and used our results to refine a consumer segmentation impacting a $1.5B business unit. I also analyzed syndicated market research data to prepare FY 2009 snapshot reports of the Cleaning Division's portfolio of products. Upon successful completion of my internship, I was offered a full-time position at Clorox pending successful completion of my MBA. I reported to the Associate Consumer Insights Manager for Clorox Disinfecting Wipes (US).



Lansing Symphony Orchestra

• Lansing, Michigan, United States

• Clarinetist; Orchestra Committee Chair

  • Sep 2005 - May 2009

  I was the second clarinetist for the Lansing Symphony, but I also performed with a number of other regional orchestras in Michigan, Ohio and Indiana. In an average year, I performed 50 - 100 times, interspersed with many rehearsals. At this time, I also taught a full studio of clarinet students. I was elected to the executive board of the American Federation of Musicians Local 56 (East Lansing), and directed union activity from Lansing to Grand Rapids as one of nine voting board members. This stage of my career had a foundational impact on my work later on: To be successful on stage, I had to read and respond to any audience in the moment. Picking up on their energy and reflecting it back required intense focus, observation and flexibility. Teaching a studio of music students required patience, empathy and highly sensitive cross-cultural communication. When I graduated from business school, I wasn’t sure how much would transfer over to my next career, but I was pleasantly surprised when I realized how much my training and experience set me up for success at Clorox. My ability to read audiences made me a terrific qualitative researcher from the beginning. On the performance side, and my comfort telling simple, persuasive stories to senior leaders got me noticed early on. My approach to teaching was my approach to managing, which earned me a dedicated followership of mentees and direct reports over time. I spoke at town halls and conferences, got pulled into bigger projects in which I interacted directly with leadership teams, and the bigger more senior roles followed from there.