Marketing Specialist

• Dec 2022 - Present

In my current position at State of Flux, I manage multiple projects simultaneously, including:- email campaigns, - marketing automation,- paid ads,- landing page building,- online/offline event organisation. Leading big projects like our annual research report can be extremely challenging due to the involvement of numerous external stakeholders and the need to coordinate a global team. During the eight months of this project, I created and relied on a well-thought-out project plan and constant reminders to all team members involved to ensure smooth running of all processes and deadlines. By utilizing HubSpot to monitor the project's success, I was able to exceed our targets, resulting in a 25% increase in survey participant numbers compared to the previous year, as well as a 30% increase in summit attendees.Currently, I am leading my to-date favourite project: a complete brand refresh and the migration of our website to a new CMS. Show less

Marketing Coordinator

• Feb 2022 - Dec 2022

Digital Marketing Assistant

• Oct 2021 - Feb 2022

When I moved from Germany to New Zealand, the company allowed me to continue working for them remotely. I really appreciate such trusting relationships and organised my time to meet the requirements of a different time zone. My main responsibilities were:- Designing and building new pages in WIX for their partner firm "CaraConsult"- On-Page SEO optimization- Video editing- E-Mail Marketing

Digital Marketing & Business Development Working Student

• May 2020 - Sep 2021

My main responsibilities were:- Implementing a new video marketing strategy.- Planning and carrying out all video production for digital marketing purposes.- Planning, creating, and executing the company’s quarterly newsletter.- Conducting SEO analysis to determine areas of improvement.- SEO content creation and social media management.- Automating Marketing campaigns with ActiveCampaign.- Working with various application tools from Microsoft 365.

Substitute Teacher

• May 2018 - May 2020

I substituted for the absent teacher in the 5th-10th grades. The students and I repeated the content of the previous subjects, worked on homework, and discussed general questions. In addition, I taught German to children with a migration background. I substituted for the absent teacher in the 5th-10th grades. The students and I repeated the content of the previous subjects, worked on homework, and discussed general questions. In addition, I taught German to children with a migration background.

Internship in Online Marketing and SEO Optimization

• Aug 2019 - Sep 2019

My main responsibilities were: - Keyword research for our SEO strategy - Content creation that aligns with my keyword research - Content management in WordPress My main responsibilities were: - Keyword research for our SEO strategy - Content creation that aligns with my keyword research - Content management in WordPress