Experience

Jaspal Group

• Thailand
• Retail Apparel and Fashion
• 200 - 300 Employee

• Buying section manager

  • May 2022 - Present

  -Elevated collection success by aligning designs with fashion trends and top-selling items, including seasonal buying and Mixed styles for launching collection; resulting in boosted customer engagement. -Optimized product perfection by participating in weekly fitting sessions with designers, contributing to a refined and flawless product range. -Refined next season's offerings through monthly store visits and market surveys, driving improvements in sizing, fitting, fabric, and product quality. -Established retail prices and product launch strategies. Analyse and oversee sell-through rate and product feedbacks in store. -Collaborated with designer, marketing, visual merchandise, and online teams to ensure alignment and understanding. Show less



Minor Lifestyle

• Thailand
• Retail
• 1 - 100 Employee

• Buyer

  • May 2021 - May 2022

  -Managed Charles & Keith's Footwear and Accessory buying, collaborating on seasonal purchasing with Singapore team. Establish and negotiate retail pricing and product launch plans to fulfil seasonal targets and profits. -Conducted regular staff training on global fashion trends. -Increased sales and brand visibility by orchestrating weekly new product launches and strategically allocating items to stores, fostering consistent customer interest through analysis and data management. -Amplified product performance by regularly updating Sell Through and Best Worst selling reports, collaboratively promoting slow-moving products with the marketing team. -Ensured inventory optimization by meticulously monitoring stock levels and executing consolidation strategies. Show less



Exhibit Co., Ltd

• Bangkok, Bangkok City, Thailand

• Senior Merchandiser

  • Sep 2018 - Feb 2021

  -Enhanced brand profitability through comprehensive weekly Sell-Through analysis, guiding promotion strategies for best sellers and optimizing social media reach. -Ensured efficient stock management by meticulously allocating and monitoring stock movement, maintaining optimal inventory levels. -Provided valuable insights for buyer decision-making by interpreting customer behavior, fashion trends, and sales staff feedback from frequent store visits. -Presented markdown and promotion ideas to brand manager. Analyzed, aided, and reported to buyer for next season's selections. -Stayed current with fashion trends, Thai and international brands. Sourced international brands for buyer consideration. Supported diverse company activities, including store launches, VIP events, and innovative sales platforms. Show less



West8 Company Limited

• Thailand
• Retail Apparel and Fashion
• 1 - 100 Employee

• Fashion Merchandiser

  • Feb 2017 - Feb 2018

  -Spearheaded collection development through regular store visits and feedback collection, ensuring alignment with sales staff insights and customer preferences. -Facilitated effective communication between Sales and Marketing teams, bridging the gap between collection feedback and customer requirements. -Ensured timely and cost-effective collection development by closely monitoring progress, controlling costs, and maintaining open communication with cross-functional teams. -Collaborated with merchandise manager to set prices by cost analysis and negotiated with production if costs exceeded targets. -Maintained strong relations with sales and visited stores weekly, gathering customer feedback for production, marketing, and design. -Conducted comprehensive product training for sales staff. -Prepared seasonal collection reports, highlighting best-sellers, slow-movers, and addressing production quality, defects, and customer feedback. Show less