Founding partner at WGROW

• May 2021 - Present

We support companies future proofing by defining and realizing a responsible market position by:1) helping owners, boards of directors, management teams and employees define and implement the necessary changes to enable sustainable growth and reaching a responsible market position2) fuelling companies change capability by igniting the intrapreneurial mindset and execution capacity3) strengthening your competence through our different education packages We support companies future proofing by defining and realizing a responsible market position by:1) helping owners, boards of directors, management teams and employees define and implement the necessary changes to enable sustainable growth and reaching a responsible market position2) fuelling companies change capability by igniting the intrapreneurial mindset and execution capacity3) strengthening your competence through our different education packages

VD / Senior Consultant

• May 2021 - Present

Goldfish Innovation provides business innovation, change and development. More than 20 years of business experience generates a solid ground that assignments within product, customer, process, go-to market and strategy initiative will be delivered with remarkable engagement and accuracy. Goldfish Innovation provides business innovation, change and development. More than 20 years of business experience generates a solid ground that assignments within product, customer, process, go-to market and strategy initiative will be delivered with remarkable engagement and accuracy.

Consultant / Managing Partner

• Dec 2017 - Jul 2020

Talent Lab optimizes customer experience and develop customer relations with interim consultants. As part of Differ, a strategy consultancy in the Nordic region and a leader in the field of revenue enhancement, we have specialists within digital marketing, communication, sales and business development. Talent Lab optimizes customer experience and develop customer relations with interim consultants. As part of Differ, a strategy consultancy in the Nordic region and a leader in the field of revenue enhancement, we have specialists within digital marketing, communication, sales and business development.

Board Member

• Jun 2009 - Apr 2020

Manager business change

• Jan 2012 - Aug 2017

Responsible for strategic plan, project-and portfolio management and process and quality office. Sponsor and driver of change management method and practice. Member of leadership team.

Strategy & development

• Aug 2009 - Jan 2012

Responsible for defining and maintain first Strategic plan. Scope control and go to market for transformation IT.

Manager Customer and product coordination

• Apr 2008 - Aug 2009

Customer analytics and customer base management. Build up of segmentation model

Product coordination manager

• Sep 2007 - Apr 2008

Project owner and scope control for transformation IT

Manager mobile product marketing residential

• Apr 2005 - Sep 2007

Marketing and product offerings, pricing and subscription innovation for mobile consumer. Profit and loss responsibility.

Manager customer area residential

• May 2001 - Apr 2005

Product offerings, pricing and subscription innovation for all consumer telecommuniction services (mobile, fixed, internet and TV). Profit and loss responsibility.

Manager product management mobile telephony

• Sep 1999 - May 2001

Department responsible for all mobile products and segments. Implementation of mobile internet and services

Team lead product management mobile telephony

• Mar 1998 - Sep 1999

Team of product managers responsible for mobile telephony product and marketing offers. Process design and implementation ISO9000

Product manager mobile

• Sep 1997 - Sep 1998

Responsible Consumer segment for product offerings, pricing and subscription innovation. Development of applications, services and usability

Board Member

• Dec 2008 - Feb 2017

Swedish number portability administrative center Swedish number portability administrative center

Product Manager Billing

• Nov 1995 - Sep 1997

Product offerings, pricing and subscription innovation. Development of mobile applications, services and usability Product offerings, pricing and subscription innovation. Development of mobile applications, services and usability

Customer accounting manager

• Sep 1987 - Nov 1995

Reconciliation of customer accounts and payment, customer, product and shop analysis. Shop inventory, training and system development. Facility services.Manager customer accounting and services 1992 - 1995Manager customer accounting 1989 - 1992Team leader customer accounting 1988 - 1989Customer accounting 1987 - 1988 Reconciliation of customer accounts and payment, customer, product and shop analysis. Shop inventory, training and system development. Facility services.Manager customer accounting and services 1992 - 1995Manager customer accounting 1989 - 1992Team leader customer accounting 1988 - 1989Customer accounting 1987 - 1988