Experience

BLCK Communication

• Sweden
• Advertising Services
• 1 - 100 Employee

• Client Director / Strategist

  • Mar 2022 - Present



Pamp Marketing AB

• Brand strategy and marketing consultant

  • May 2020 - Sep 2020



Scandic Hotels

• Hospitality
• 700 & Above Employee

• Brand Manager

  • Nov 2019 - Apr 2020



NEW

• Stockholm

• CEO

  • Aug 2015 - Oct 2019

  Successful communication and brand positioning for Cellbes, BE WTR, Clarion Hotels, Spotlight (Aktietorget), Bubbleroom, Mustaschkampen etc. Successful communication and brand positioning for Cellbes, BE WTR, Clarion Hotels, Spotlight (Aktietorget), Bubbleroom, Mustaschkampen etc.



Rewir

• Stockholm, Sweden

• Business Director

  • Jun 2013 - Jun 2015

  Business director and head of strategy. Successful brand positioning for clients such as KappAhl, Skanska, Oriflame and Mycronic. Example brand positioning: Implementing the Oriflame brand by making the brand promise (Your Dreams - Our Inspiration) relevant to 4000 employees, 3,5 million sales consultants in 62 markets, through conferences, workshops, training programs, educational games and operational guidelines (brand books etc) and clear KPI:s. Follow-up on implementation and positioning every year in global brand tracking. Show less



McCann Stockholm

• Sweden
• Advertising Services
• 1 - 100 Employee

• Account Director / Brand Strategy

  • 2006 - Jun 2013

  Successful brand positioning projects where I have been strategic team member (simply put, projects I'm proud of): Oriflame (Your Dreams – Our Inspiration), Oatly, Abba Seafood, Mer, IKEA, Bring (Finding New Ways), Bukowskis, Kicks, Clarion Hotels, Brummer Life, Agito, Göteborgskex. Example brand positioning: Implementing the Brummer Life brand strategy through consistent coordinated external communication (different channels and means: web, social media, advertising / print, sponsorship, public affairs, PR, events etc) Show less



Jensen Pamp McCann

• Stockholm, Sweden

• Founder / Managing Director / Brand Strategist

  • 2006 - 2010

  Jensen Pamp McCann was a brand, design and innovation agency in the McCann network. Jensen Pamp McCann was founded by Jens Pamp, Nils Jensen and Storåkers McCann and acquired by McCann Worldgroup in 2010. In 2006-2007 Jens Pamp was a member of the McCann Group Management Team (Sweden). Jensen Pamp McCann was a brand, design and innovation agency in the McCann network. Jensen Pamp McCann was founded by Jens Pamp, Nils Jensen and Storåkers McCann and acquired by McCann Worldgroup in 2010. In 2006-2007 Jens Pamp was a member of the McCann Group Management Team (Sweden).



Identity Works

• Sweden
• Design
• 1 - 100 Employee

• Account Director / Brand Strategist

  • 2005 - 2006

  This year I primarily managed the corporate identity account TeliaSonera. This year I primarily managed the corporate identity account TeliaSonera.



Think Brand Direction

• Stockholm, Sweden

• Founder / Managing Director / Brand Strategist

  • 2004 - 2005

  I primarily worked on the Absolut account. Strategic innovation and brand work. Think Brand Direction was founded by Jonas Magnusson and Jens Pamp. I primarily worked on the Absolut account. Strategic innovation and brand work. Think Brand Direction was founded by Jonas Magnusson and Jens Pamp.



Berghs School of Communication

• Sweden
• Education Administration Programs
• 1 - 100 Employee

• Director Brand and Design Management Program

  • 2003 - 2005

  Teaching at the Brand and Design Management Program at Berghs School of Communication Teaching at the Brand and Design Management Program at Berghs School of Communication



Ytterborn & Fuentes

• Stockholm, Sweden

• Partner / Managing Director / Account Director

  • 1996 - 2004

  Ytterborn & Fuentes was a strategic brand, design and innovation agency. Successful development projects: Absolut, Iittala, Hackman, Ikea PS, SEB, Nokia, McDonald's. Ytterborn & Fuentes was founded by Stefan Ytterborn (today POC) and Oscar Fuentes. Ytterborn & Fuentes was a strategic brand, design and innovation agency. Successful development projects: Absolut, Iittala, Hackman, Ikea PS, SEB, Nokia, McDonald's. Ytterborn & Fuentes was founded by Stefan Ytterborn (today POC) and Oscar Fuentes.



IKEA

• Netherlands
• Retail
• 700 & Above Employee

• Design and Space Management

  • 1994 - 1996

  Successful project: Development of Children's IKEA retail concept Successful project: Development of Children's IKEA retail concept