Experience

Tadpole Tech

• France
• Business Consulting and Services
• 1 - 100 Employee

• Head of Marketing, Strategy, and Innovation

  • Mar 2015 - Present

  Tadpole Tech is focused on go-to-market for emerging technology adoption and commercialization, building marketing strategies in high growth startups and companies globally • Leads marketing design and digital strategies for companies disrupting their business models; outputs include innovation roadmaps, tech briefings, and CES launches for clients like JD.com, L'Oreal, McKinsey and tier-1 global financial institutions • As CMO, architects Go to Market plans for clients such as MetaGym (a web3/NFT move to earn platform featured in Time Magazine), focusing on community building (Discord, guerilla marketing, badge tactics, etc.), social (Reddit, Quora, Twitter), driving overall user growth and acquisition • Designs communications arc including branding, story telling, and content marketing. Crafts growth agendas (AB testing, propensity modeling) to learn fast and drive the bottom line • Outlines People, Process, and Product roadmaps (who to hire, which martech stacks to invest in, product feedback from users to improve product) to scale; developing omni-channel plans for acquisition to retention and optimization, enabling insights that maximize CLTV Show less



Anewd.ai - Artificial Intelligence Consulting

• Chief Digital Officer

  • Oct 2017 - Jul 2022

  Anewd.ai believes in the value of customer-centered, data driven design. Our mission is to guide and support your business in today’s age of Data and Artificial Intelligence. We provide strategic counsel that guides businesses in optimizing processes, monetizing data to improve ROI and building a defensible business ready for the age of Artificial Intelligence. Anewd.ai believes in the value of customer-centered, data driven design. Our mission is to guide and support your business in today’s age of Data and Artificial Intelligence. We provide strategic counsel that guides businesses in optimizing processes, monetizing data to improve ROI and building a defensible business ready for the age of Artificial Intelligence.


On Deck
• United States
• Technology, Information and Internet
• 200 - 300 Employee
• On Deck Fellow

  • May 2020 - Aug 2020


AXA

• Italy
• Glass, Ceramics and Concrete Manufacturing
• 1 - 100 Employee

• Global Head of Customer Innovation, Digital Transformation & Foresight

  • Feb 2014 - 2015

  My role was to understand new technologies (big data/AI, blockchain etc) and their implications to our business models. I worked with start ups and built an ecosystem to leverage with the primary goal of reinventing AXA's core services, culture, and ways of doing business. • Championed innovation in AXA's 140 entities worldwide, serving as a center of excellence, sharing best practices and enabling core capabilities • Designed and built Start In, a global crowdsourcing platform to advance company's digital transformation, surpassing internal goals over 50% Show less



Wells Fargo

• United States
• Financial Services
• 700 & Above Employee

• Vice President, Marketing & Customer Experience

  • Jul 2012 - Feb 2014

  • Developed new programs designed to enhance the end-to-end customer experience, build customer loyalty, cultivate relationships via cross-sell, and decrease attrition • Built strategies and tactics that deliver new programs to the retail and wholesale sales force, utilizing promotions, sales force engagement, integrated communications plans, collateral development and analytics • Defined a customer-centric experience through Voice of the Customer, piloting new, innovative programs and creating an analytical framework for measuring success Show less

• Vice President, Marketing

  • Jul 2010 - Jul 2012

  • Provided thought leadership and designs strategic marketing communications plans based on consumer insight and data analysis• Ran direct marketing and outreach strategy for HARP, one of Obama's Making Home Affordable Program platforms, helping underwater borrowers• Led retention marketing to 8 million loans in mortgage portfolio through complex marketing analyses, customer profiling and segmentation, analyzing and interpreting trends, measuring program effectiveness as well as P&L impact • Leveraged multiple marketing channels to achieve acquisition goals: advertising, direct mail, sales support and more to both a B2B and B2C audience Show less

• Vice President, Acquisition & Cross-Sell Marketing

  • Jul 2009 - Jul 2010

  • Drove acquisition efforts utilizing a multi-channel, integrated approach designed to optimize a $12B business line focused on the B2B market• Managed key relationships with sales teams and provided sales support utilizing Salesforce as a lever. Accountable for driving growth goals, revenue, and market share • Led a cross-functional team in analyzing expense, saving $3 million in overhead. Streamlined organization structure to deck up strongest opportunity with key resources utilizing a data driven approach Show less

• Vice President, Marketing

  • Feb 2006 - Jul 2009

  • Shaped value proposition for credit products based on customer-centric needs and analysis. • Led data-driven direct marketing initiatives for B2C segments for Unsecured Line/Loan credit products with accountability for driving balances, revenue, and market share.• Led a cross-functional team in executing database marketing programs, i.e. sizings, response models, targeted lists and financial projections. • Developed multi-channel, integrated marketing communications and training for sales and fulfillment management staff. Directed vendors in developing creative collateral that are consistent with brand strategy and corporate identity.• Reviewed post-campaign analysis and campaign performance: response rates, lead generation, sell-through, and cost-effectiveness to measure performance.• Utilized Six Sigma to evaluate processes and optimize performance and efficiency. Show less



Health Net, Inc.

• United States
• IT Services and IT Consulting

• Brand Strategy Manager

  • Mar 2005 - 2006

  • Developed value proposition and branding strategies for Decision Power, an engagement program to increase market share leveraging all mediums (media, print, web, direct mail, collateral, etc.) • Determined specific market product positioning and marketing plans to satisfy market needs for disease management. • Assessed competitive sales opportunities within client accounts and prepare market plans to increase membership and build brand awareness. • Developed value proposition and branding strategies for Decision Power, an engagement program to increase market share leveraging all mediums (media, print, web, direct mail, collateral, etc.) • Determined specific market product positioning and marketing plans to satisfy market needs for disease management. • Assessed competitive sales opportunities within client accounts and prepare market plans to increase membership and build brand awareness.



PG&E

• Marketing Consultant

  • Sep 2003 - Jan 2005

  • Ran marketing for the CARE program which had lofty enrollment goals. To achieve those goals, I developed multi-pronged marketing communications plans consisting of online and offline initiatives, direct response tactics, signature events, advertising, and grassroots outreach. • Created an internal marketing department by determining key areas of need; allocating resources; and hiring and training a high performance team. • Managed external PR and ad agencies with a $7 million budget that I tied to metrics and cost analysis to determine effectiveness of marketing tactics. • Increased new enrollment by 10% from the previous year. Show less