Experience

CaliNetworks

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President of Sales and Marketing

  • Oct 2022 - Present

  Recruited as an executive member of the leadership team to improve the marketing and sales process to align with client needs and ensure delivery success by building a culture of empowerment and accountability. I build high levels of client satisfaction by connecting with clients through regular, in-person account review meetings and creating forums where new and existing client needs are surfaced and solutioned. ⎯ Client Success: Set foundation for long-term relationship success by centering the client’s perspective, selling clients exactly what they need, and providing multiple options to solve needs both creatively and efficiently. Provide ongoing consulting to clients on changing social media landscape to facilitate discussions about services required to stay competitive. ⎯ Business Development: Active in networking groups to garner new business. Envision methods for repurposing client assets in new and creative ways to maximize revenue outcomes. ⎯ Contract Negotiation: Play the long game by structuring successful client engagements through aligning customer solutions with what can be successfully delivered. Develop profitable pricing arrangements based on researching multiple data points and leveraging extensive industry experience. ⎯ Client Services/Project Management: Lead daily collaborations with clients and team members on a variety of projects including custom website design, ADA compliant website audits/design, SEO, SEM/PPC, blogs, content, and social media. Client outcomes include reduced compliance risk, increased online visibility, enhanced brand presence, and significant business growth.



Social Spice Media

• United States
• Advertising Services
• 1 - 100 Employee

• Director Of Client Relations

  • Aug 2017 - Sep 2022

  ⎯ Business Development: Responsible for 50% of new revenue generation. Active in networking groups to garner new business. Envision methods for repurposing client assets in new and creative ways to maximize revenue outcomes. ⎯ Contract Negotiation: Play the long game by structuring successful client engagements through aligning customer solutions with what can be successfully delivered. Develop profitable pricing arrangements based on researching multiple data points and leveraging extensive industry experience. ⎯ Client Services/Project Management: Lead daily collaborations with clients and team members on a variety of projects including custom website design, ADA compliant website audits/design, SEO, blogs, content calendars, and social media advertising. Client outcomes include reduced compliance risk, increased online visibility, enhanced brand presence, and significant business growth.



monterey media inc.

• United States
• Entertainment
• 1 - 100 Employee

• Publicity & Advertising Director

  • 2001 - Aug 2017

  ⎯ Public Relations: Responsible for day-to-day management of all public relations activities including film festivals, movie premiers, trade shows, and direct interaction with talent.⎯ Media: Managed all media planning and buying for print, broadcast, and digital ads.⎯ Advertising: Worked closely with sales on advertising promotions at the store/distribution level.⎯ Creative Services: Managed internal art department with respect to deliverables. Brands included Bruce Brown Films & The Grateful Dead (complete catalogs of film and video product).⎯ Client Services: Worked directly with producers, cast members, managers, agents, and publicists in support of elements/ deliverables, events, and publicity including radio and television appearances.



IVN Entertainment

• United States

• Director of Marketing & Acquisitions

  • 1998 - 1999

  ⎯ Acquisitions: Responsible for program acquisitions for both Home Video and Broadcast.⎯ Corporate Marketing Supervisor: Day-to-day management of creative team, vendor relations, budgets, quality control, creative strategy, and execution.⎯ Negotiated and executed contracts.⎯ Creative Services: Responsible for department staffing and management of in-house creative team.⎯ Client Services: Worked with internal and external groups to develop corporate creative strategy and execution for all advertising, catalogs, packaging, and collateral materials.⎯ Public Relations: Responsible for day-to-day management of all public relations activities.⎯ Licensing of all Video and New Media programming globally. Brands included Reader’s Digest, Fodor’s Rand McNally, Video Visits, Lonely Planet, and Sierra Club.



MMI/KidSoft

• Director of Marketing Services

  • 1996 - 1998

  ⎯ Creative Services: Responsible for department staffing and management of in-house creative team.⎯ Negotiated and effectively maintained cost-efficient vendor relations.⎯ Client Services: Worked with internal and external groups to develop corporate creative strategy and execution for all advertising, catalogs, packaging, collateral materials, and program masters for the KidSoft, AbleSoft, MicroLeague Sports & Rabbit Ears brands.⎯ Business Development: Worked with all divisions within the company (direct, retail, online, special markets) to ensure timely and cost-efficient executions of all projects.



IVN Entertainment

• Manager, International Home Video Licensing

  • 1994 - 1996

  ⎯ Negotiated and executed contracts.⎯ Creative Services: Responsible for department staffing and management of in-house creative team.⎯ Client Services: Worked with internal and external groups to develop corporate creative strategy and execution for all advertising, catalogs, packaging, and collateral materials.⎯ Public Relations: Responsible for day-to-day management of all public relations activities.⎯ Licensing of all Video and New Media programming globally. Brands included Reader’s Digest, Fodor’s Rand McNally, Video Visits, Lonely Planet, and Sierra Club.



Pacific Arts/PBS Home Video

• Production Manager

  • 1992 - 1994

  ⎯ Account Services: Management of in-house creative team and external vendors to create all ads, catalogs, packaging, and collateral materials for PBS Home Video, Pacific Arts, Mystic Fire, and Family Channel brands.⎯ Media: Responsible for all media planning and buying for $1 million + media budget (consumer and trade print). ⎯ Account Services: Management of in-house creative team and external vendors to create all ads, catalogs, packaging, and collateral materials for PBS Home Video, Pacific Arts, Mystic Fire, and Family Channel brands.⎯ Media: Responsible for all media planning and buying for $1 million + media budget (consumer and trade print).



BBDO Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Account Executive

  • 1989 - 1992

  ⎯ Daily management of clients’ accounts in relation to research, media, production, creative services, and advertising.⎯ Clients included E! Entertainment Televison, Pacific Arts/PBS Home Video, Sizzler, New Business Dept. ⎯ Daily management of clients’ accounts in relation to research, media, production, creative services, and advertising.⎯ Clients included E! Entertainment Televison, Pacific Arts/PBS Home Video, Sizzler, New Business Dept.