Experience

RedAngels

• Portugal
• Venture Capital and Private Equity Principals

• Digital Director & Co-Founder

  • Jun 2022 - Present

  RedAngels provide a true growth engine. We help you to discover the full potential of your business and execute plans and strategies at the highest level possible. RedAngels provide a true growth engine. We help you to discover the full potential of your business and execute plans and strategies at the highest level possible.



Phoenix Web Marketing

• Australia
• Advertising Services

• Head of Performance Marketing & Founder

  • Apr 2013 - Present

  Phoenix Web Marketing is a digital marketing partner for businesses with a unique edge on data-driven, ROAS and ROI focused methods. We aim to help our partners take the right steps to the next level in their business growth with performance marketing, to help them scale based on measurable strategies, and propel their business ahead of their competitors. We specialise in developing and executing effective digital marketing strategies including search engine marketing, display & remarketing, social media campaigns, native advertising, videos and more. We can help you assess your existing digital marketing channels and developing & executing a tailored digital marketing plan for your business. We also offer business partnerships where we act as your performance marketing partner and where we are incentivised by your growth results. To discover how much your business can grow with the right performance marketing strategies, contact us today. Show less



Upside.Digital

• United Arab Emirates
• Financial Services

• Head of Performance Marketing

  • Aug 2019 - Dec 2021

  Leading a team of talented Performance Advertising Specialists to drive high quality leads for our portfolio of clients via multiple digital marketing channels - Google and Bing Search, YouTube lead generation, Google Display Network, Google Discovery Ads and many more. Leading a team of talented Performance Advertising Specialists to drive high quality leads for our portfolio of clients via multiple digital marketing channels - Google and Bing Search, YouTube lead generation, Google Display Network, Google Discovery Ads and many more.



OpenAgent

• France
• Real Estate
• 1 - 100 Employee

• Performance Director

  • Aug 2018 - Aug 2019

  OpenAgent is Australia’s largest real estate agent comparison portal. As the Performance Director, I was responsible for driving growth in revenues, customer acquisition and retention. I conceptualised and executed mixed performance marketing plans including PPC campaigns, social media marketing, display, remarketing, and other channels. I was also responsible for discovering and testing new acquisition channels and partnerships. I frequently directed and launched optimisation and growth experiments for a range of campaigns in various channels. Show less



Freelancer.com

• Australia
• IT Services and IT Consulting
• 1 - 100 Employee

• Head of Performance Marketing

  • Dec 2014 - Jul 2017

  Freelancer.com is the world's largest freelancing and crowdsourcing marketplace by number of users and projects with over 28 million users from over 247 countries, regions and territories. I conceptualised the digital strategies, implemented and managed their large scaled search, display and paid social accounts covering their major markets around the world in multiple currencies, languages and geographic. As the Head of Performance Marketing, I also worked closely with Data Science Team to utilise data from various platforms including Google Analytics and our internal tracking system to identify new opportunities for expansion and optimisation for existing campaigns. Show less



hipages

• Australia
• IT Services and IT Consulting

• Head of Search Marketing

  • Apr 2013 - Dec 2014

  Hipages is Australia’s number one on-demand service marketplace with over 2 million unique visitors and 100,000 jobs posted by homeowners a month. When I was with Hipages, one of the main focuses was growing exponentially via paid acquisition channels. I managed to help the team to double turnover and monthly new customer acquisitions within six months. Systems and marketing automation were also implemented to streamline the campaign management process. Hipages is Australia’s number one on-demand service marketplace with over 2 million unique visitors and 100,000 jobs posted by homeowners a month. When I was with Hipages, one of the main focuses was growing exponentially via paid acquisition channels. I managed to help the team to double turnover and monthly new customer acquisitions within six months. Systems and marketing automation were also implemented to streamline the campaign management process.



Princeton Technologies

• United States
• Semiconductor Manufacturing
• 1 - 100 Employee

• Head of Digital & Co-founder

  • 2008 - Apr 2013

  At Princeton Technologies, I was responsible for driving targeted traffic to our vast network of websites that attracted more than 1.2 million people per month. I planned, implemented and optimised large scale PPC campaigns (Google Ads, Microsoft Ads), Affiliate Programs, and Partnerships. I also worked closely to our CTO and content team to ensure the our websites were launched on time and optimised for search engine and conversions. At Princeton Technologies, I was responsible for driving targeted traffic to our vast network of websites that attracted more than 1.2 million people per month. I planned, implemented and optimised large scale PPC campaigns (Google Ads, Microsoft Ads), Affiliate Programs, and Partnerships. I also worked closely to our CTO and content team to ensure the our websites were launched on time and optimised for search engine and conversions.



iMega - Photon Group Ltd (ASX PGA)

• Chief Marketing Officer

  • 2006 - Sep 2008

  As Chief Marketing Officer, I played a central role in the ongoing profitability of the business. The business grew rapidly from a handful of staff to more than 15 razor-sharp search marketers, plus support staff, and relying on a team of more than 20 developers and designers. As head of the team, I was also responsible for coaching and training the web development team. I also worked closely with the web development team in landing page optimisation and experimentation. As Chief Marketing Officer, I played a central role in the ongoing profitability of the business. The business grew rapidly from a handful of staff to more than 15 razor-sharp search marketers, plus support staff, and relying on a team of more than 20 developers and designers. As head of the team, I was also responsible for coaching and training the web development team. I also worked closely with the web development team in landing page optimisation and experimentation.



USA Online

• Canada
• Wellness and Fitness Services
• 1 - 100 Employee

• Affiliate & Email Marketing Manager

  • 2005 - 2006

  Managing affiliate marketing and email marketing divisions of the company. Managing affiliate marketing and email marketing divisions of the company.


Pirelli
• Italy
• Motor Vehicle Manufacturing
• 700 & Above Employee
• Application Developer

  • 2004 - 2004

Wellman Packaging
• Australia
• Packaging and Containers Manufacturing
• 1 - 100 Employee
• Web Developer

  • 2003 - 2003