Experience

Esteemed Inc.

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Social Media Coordinator

  • Sep 2020 - Present



Jenneylam.com

• Social Media Manager and Graphic Designer

  • May 2019 - Present

  Started in 2015 as a graphic designer and gradually moved into social media marketing in 2017. Officially became a full-time freelancer in 2019. • Create and maintain social media content according to client’s editorial calendar.• Conduct hashtags/keywords research to evaluate reach, impression, and overall engagement results. • Organically grow engagement, reach, and followers through effective content and community engagement strategies. • Develop storyboards and create branded social media graphics (illustrations, infographics, slideshows, static)• Well-versed in Business Suite, Sprout Social, Buffer, Hootsuite, and Later.• Write copy and manage weekly newsletters via MailChimp.• Develop and run Facebook and Instagram Ads.• Recruit and mange influencer campaigns.• Track social media performance to ensure KPIs are met. • Implementation of social media SEO and content strategies.



Official

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Tik Tok Content Strategist

  • Dec 2020 - Apr 2021



Emphatic.co

• United States
• Internet Publishing
• 1 - 100 Employee

• Social Media Content Writer

  • Jan 2020 - Sep 2020

  • Wrote and edited on average 100-150 social media updates bi-weekly for a variety of clients.• Managed high-volume workload of 50+ clients with strict deadlines and specific requests. • Optimized social media posts (language, tone, message) based on target audiences and goals.• Researched and created strong keywords and hashtags to ensure high reach.



University of Washington Tacoma

• United States
• Higher Education
• 300 - 400 Employee

• Social Media Coordinator & Media Lab Assistant

  • Nov 2018 - Jun 2019

  • Created on-brand content including videos, gifs, and photos for Instagram and Twitter.• Planned and executed social media campaigns including Instagram Student Takeover and monthly giveaways.• Increased engagement and reach on Instagram and Twitter by 10% each month.• Interacted online with students, faculty, alumni and prospective students by answering questions and concerns regarding events and course information.• Curated content calendar and strategy for audience and engagement growth.• Managed equipment checkout during open lab time.• Mentored communication students in Photoshop, Premiere Pro, WordPress, and Final Cut Pro.



The Tacoma Ledger

• Arts and Entertainment / Opinion Columnist

  • Nov 2017 - Jun 2019

  Started as the A&E columnist, promoted to the opinion column, and finished my journalism career with my own film review column. • Wrote and edited weekly features and articles, focusing on events and activities in the Downtown Tacoma area.• Researched topics and interviewed multiple sources to be included with articles.• Covered a range of areas including film reviews, current events and activities, opinion editorials, and satire articles. • Participated in weekly planning meetings and pitch ideas and give feedback to fellow reporters.• Adhered to AP Style guidelines while proofing and editing articles under strict deadlines.• Managed and established a strong social media strategy. • Worked with a team of editors, photographers, and illustrators to cultivate breaking stories.• Maintained discretion of certain information and events.



Tacoma Dome

• United States
• Restaurants

• Marketing And Public Relations Intern

  • Jan 2019 - Mar 2019

  •Generated content for Instagram Stories on show-days.•Wrote content for the Greater Tacoma Convention Center's blog•Assisted tour managers with extra ticket distributions to local non-profits and universities•Assisted marketing team with on-site events and concerts at Tacoma Dome during weekends and evenings.•Wrote press releases and articles for upcoming events at the Dome.•Curated gift bags and gift sets for visiting tour staff and artists.•Assisted in the new website planning for the Greater Tacoma Convention Center.



The Grand Cinema Tacoma

• United States
• Entertainment Providers
• 1 - 100 Employee

• Marketing Assistant Intern

  • Jun 2018 - Aug 2018

  Worked as the Marketing Intern for a local movie theater in Downtown Tacoma. My time here was mainly focus on social media management and marketing. Managed 2 different apps, a total of 6 social media platforms. • Created and curated content for Facebook, Instagram, Twitter. • Drafted copy for press releases and promotional assets for Tacoma Film Festival 2018. • Assisted in the fulfillment of marketing and sponsorship requirements.• Led Instagram Stories strategy to increase organic viewerships and engagement. • Promoted events on community calendars and online boards. • Managed community engagement on Facebook that led to an increase of positive feedback from members and attendees via phone calls and direct messages. • Updated various marketing images on social and in-theaters using InDesign and Photoshop.• Managed email subscribers and weekly newsletter using MailChimp and SurveyMonkey.• Reported growth metrics for social media profiles and email lists, and ways to optimize.



Toy Boat Theatre & Broadway Center for the Performing Arts

• Public Relations Coordinator Intern

  • Mar 2018 - May 2018

  Worked as the Public Relations Coordinator for the theatre production 'Clybourne Park' at Broadway Center For the Performing Arts and Toy Boat Theatre. • Designed the poster and program for Clybourne Park. • Wrote and edit press releases.• Marketing