Experience

Fieldguide

• United States
• Software Development
• 1 - 100 Employee

• Director, Events &. Alliances

  • Sep 2023 - Present

  Fieldguide is an enterprise software company building automation and collaboration software for assurance and advisory firms. Built by former Big Four practitioners and experienced technology leaders, our platform digitizes the end-to-end engagement workflow on a single, cloud-native platform. Fieldguide is trusted by top CPA firms to boost margins, win new business, and build stronger client relationships. We are backed by top venture capital firms, including 8VC, Floodgate, Y Combinator, DNX Ventures, Global Founders Capital, and more. Show less



Procore Technologies

• United States
• Software Development
• 700 & Above Employee

• Director, Event Marketing

  • Oct 2022 - May 2023

  Led the strategic planning of nearly 100 annual third-party tradeshows in partnership with Demand Generation and Field Marketing Teams, ensuring alignment with key business objectives with other stakeholders throughout the organization.Set the resourcing strategy for Event Marketing and effectively managed a team of event professionals and producers to successfully execute both third-party and owned events.Led the strategic growth, planning, budgeting and execution of Procore’s annual construction innovation conference, Groundbreak.Managed the event marketing budget and return on investment and appropriately managed and reported out on spend-to-budget for all third-party and owned events.Selected and managed vendor relationships necessary to execute internal company-wide events and managed external vendor relationships, including overseeing the vendor selection process, negotiating budgets, and managing contracts.Developed frameworks, guides, and best practices for event marketing logistics, including (but not limited to) equipment, technology, food and beverage, marketing collateral, activations, staffing, travel requirements, and more.Communicated the impact of event marketing on Procore’s business and led the measurement and reporting strategy of all third-party and owned events, spanning survey-based brand marketing metrics, lead generation/pipeline metrics, and customer loyalty metrics.Worked closely with internal stakeholder teams to ensure each event meets the overall goals of the company. Show less

• Manager, Event Marketing

  • Jun 2017 - Oct 2022

  Provided support and guidance to a team of event producers, ensuring successful planning and execution of third-party tradeshows, roadshows, and field marketing events.Developed and maintained project plans and timelines to ensure all events were completed on schedule and within budget.Successfully managed a 7-figure budget for all events, ensuring that resources were allocated effectively and efficiently to achieve the desired outcomes.Built systems that leveraged templating and automation to reduce workloads and support scale, streamlining the event planning process and improving efficiency.Developed best practices for event planning and execution, including vendor management, logistics planning, and risk management, to ensure high-quality events that meet business objectives.Collaborated closely with other teams, including demand generation, sales, and product marketing, to align event strategies with broader business goals and objectives.Developed and implemented event marketing strategies, including pre- and post-event communication plans, to drive engagement and maximize ROI.Conducted post-event analysis to measure the success of each event, using data and analytics to identify opportunities for improvement and inform future event planning efforts. Show less

• Event Producer

  • Nov 2016 - May 2017

  Designed campaigns with regional marketing team resulting in a 15% increase in attendance.Decreased production costs by 20% through collaboration with stakeholders and cross-checking resources.Produced first-class events and tradeshows resulting in a 95% satisfaction rate.Managed event budget for sponsorships as well as production costs resulting in a 10% decrease in budget overruns.Coordinated exhibitors and monitored sponsorship deliverables for conferences resulting in a 100% fulfillment rate. Show less



Carp Events

• Belgium

• Project Director

  • Mar 2010 - Mar 2017

  Diligently managed event processes (planning, running, and post-event evaluation) for 50+ events annually. Identified flaws and opportunities resulting in an increase in attendee satisfaction. Commended for partner development and negotiation skills resulting in $1M+ in sponsorships each year for various non-profit groups benefiting from community events Managed cross-functional teams and leveraged data to make informed decisions Collaborated with teams while training new recruits resulting in a 30% decrease in onboarding time. Handled administrative/operational functions to ensure efficient event delivery resulting in a 10% decrease in budget overruns. Monitored organization’s marketing strategy alignment with target audience resulting in a 15% increase in attendance. Show less



Bates Ranch House

• Event & Property Manager

  • May 2011 - Jan 2017

  Oversaw vacation rental bookings using third-party software, ensuring all bookings were accurately recorded and managed through the software system. Maintained an accurate calendar of all bookings, including vacation rentals and events, to avoid double bookings and ensure timely coordination of all activities. Managed client relations for all events and weddings, ensuring a positive experience for clients and achieving a 100% satisfaction rating. Oversaw and coordinated all vendors for events and weddings, including catering, decorations, and entertainment, ensuring all vendors were aligned with the client's vision and budget. Reported directly to the property owner, providing regular updates on all rental and event activities, including financial performance and client feedback. Managed all finances for vacation rentals and events, including tracking income and expenses, creating invoices, and processing payments. Maintained a clean and well-maintained property for vacation rentals and events, ensuring that all spaces were clean and properly equipped for each rental or event. Show less



Hearts Therapeutic Equestrian Center

• United States
• Individual and Family Services
• 1 - 100 Employee

• Volunteer Coordinator

  • Nov 2011 - Nov 2012

  Worked directly with staff and volunteers and fostered a healthy learning environment Coordinate over 150 volunteer schedules weekly for cleaning/tacking horses and assisting riders during lessons Created, launched and implemented a Volunteer Leadership program to empower volunteers while simplifying volunteer shift management resulting in an increase in volunteer retention. Worked directly with staff and volunteers and fostered a healthy learning environment Coordinate over 150 volunteer schedules weekly for cleaning/tacking horses and assisting riders during lessons Created, launched and implemented a Volunteer Leadership program to empower volunteers while simplifying volunteer shift management resulting in an increase in volunteer retention.



Rolling Hills Preparatory and Renaissance Schools

• United States
• Primary and Secondary Education
• 1 - 100 Employee

• Director of Special Events and Donor Relations

  • Sep 2004 - Jun 2010

  Led the planning and execution of events, overseeing all logistical details from venue selection and vendor management to event design and execution. (Annual Golf Tournament, Auction Gala fundraisers, etc.) resulting in $500K+ in donations each year. Trained and managed a team of volunteers to ensure seamless execution of events, providing clear guidance and support throughout the planning process and on event day resulting in a 50% increase in volunteer retention. Worked with individuals from diverse cultural backgrounds, ensuring that events were inclusive and welcoming to all attendees. Effectively communicated event deliverables and expectations to stakeholders, including donors, volunteers, vendors, and staff resulting in a 95% satisfaction rate. Proactively identified potential problems and managed conflict, finding creative solutions to minimize negative impacts and ensure successful outcomes for all stakeholders. Developed and maintained strong relationships with donors and key stakeholders, utilizing effective communication and relationship-building strategies to foster ongoing support and engagement with the organization. Show less