Experience

Lone Design Club

• United Kingdom
• Retail
• 1 - 100 Employee

• Ecommerce Coordinator

  • Aug 2022 - Present

  - Optimising the website presence to ensure a seamless customer journey through updating and managing front-end (web design, site copy, etc.) and back-end (uploading new designers, site operations, etc.) work. - Correspondence for and execution of the fulfilment of website drop shipping orders through liaising with third-party agencies.- Assisting with marketing campaigns digital components, including site placement and email marketing. - Presenting weekly and monthly performance reports to probe opportunities for online sales and website traffic growth.



Prestige Singapore

• Singapore
• Book and Periodical Publishing
• 1 - 100 Employee

• Contributing Editor

  • Mar 2022 - Present



OTTI

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• Digital Marketing Executive

  • May 2022 - Jul 2022

  - Planned and executed creative ads on Facebook and Instagram which achieved more than 160k impressions and 100k reach. - Improved the CTR from 0.45% to 4.2% through content optimising.- Created cost-efficiency ads with a CPM 4 times lower than the industry average due to the high quality of the content and audience retargeting. - Increase the website traffic by nearly 200% due to efficient paid strategies.- Enhanced brand awareness on Instagram by reaching 553% more accounts and 175% more impressions.



Shopify

• Canada
• Software Development
• 700 & Above Employee

• Shopify X LCF Collaborative Project: Project Leader

  • Sep 2021 - Dec 2021

  - Conducted industry research in the aspect of 3D asset creation for Shopify to improve user experience for merchants and consumers. - Developed an insight report focusing on practical solutions for merchants when creating 3D assets.- Completed 150+ user surveys on existing 3D scanning applications and presented a cross-analysis to identify the strengths and weaknesses of each application.- Demonstrated organisational and project management skills to record task progress and generated a performance report for supervisors and implemented corrective measures.



Prestige Singapore

• Singapore
• Book and Periodical Publishing
• 1 - 100 Employee

• Digital Marketing and Social Media Manager

  • Feb 2021 - Aug 2021

  - Supervised responsibilities of digital and e-commerce marketing team to reach weekly target- Developed effective content strategies with brand managers from global luxury retailers such as Cartier, Louis Vuitton, Christian Dior, and more to raise campaign awareness and engagement in APAC market. - Improved company's social media presence through advanced SEO performance and resulted in 300% of follower growth rate on Instagram- Planned and executed cover star campaign on Instagram which reached nearly 16K accounts within one week and generated more than 5K of content interactions and led to 2,277 profile visits without paid advertisement

• Digital and E-commerce Marketing Specialist

  • Feb 2020 - Feb 2021

  - Established an online retail business with more than 500+ units on Shopify and negotiated with international suppliers- Analysed data from Google Analytics to evaluate the effectiveness of all digital marketing channels and optimise marketing strategies- Created EDM marketing and reached an average 25% of open rate and 3% of CTR



Golden Goose

• Italy
• Retail Apparel and Fashion
• 700 & Above Employee

• Sales Assistant

  • Nov 2019 - Feb 2020

  Assisted sales director to improve customer experience and exceeded sales target for 3 consecutive months Assisted sales director to improve customer experience and exceeded sales target for 3 consecutive months



China Southern Airlines

• China
• Airlines and Aviation
• 700 & Above Employee

• E-commerce Marketing Intern

  • Jun 2019 - Jul 2019

  Improved presentation of product by analysing customer preferences, competitor marketing activities and market research and successfully increased sales by 20% during holiday season Improved presentation of product by analysing customer preferences, competitor marketing activities and market research and successfully increased sales by 20% during holiday season



Passport to Taiwan, Manchester UK

• Social Media Marketing Intern

  • Jan 2019 - Jun 2019

  - Ran social media marketing on Facebook, YouTube and Instagram.- Organised events for members of Taiwanese association and local residents.- Planned offline marketing campaign for upcoming events and completed copy writing for advertising campaigns. - Ran social media marketing on Facebook, YouTube and Instagram.- Organised events for members of Taiwanese association and local residents.- Planned offline marketing campaign for upcoming events and completed copy writing for advertising campaigns.