Experience

General Electric Company

• United Kingdom
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• CMO

  • 2015 - Present

  ), assist the general manager to formulate the company's overall development plan and strategic goals (sales goals + financial goals);2) Provide accurate industry positioning for the company and timely feedback market information;3) Formulate and implement the annual marketing plan and new product development plan (put forward reasonable suggestions according to changes in market demand)4) Adjust marketing strategies and strategies at any time according to market changes (including product price adjustments, etc.), and organize relevant personnel to receive training on the latest product knowledge and market knowledge;5) Formulate the company's brand management and development strategy, and maintain the company's brand;6), manage, supervise and control the use of the company's market funds. Show less

• Sales Marketing Manager

  • 2011 - 2015

  Recruitment, training and performance evaluation of sales force and monitor their daily activities. Negotiate contracts with retailers and distributors to manage product distribution, build sales networks and develop distribution strategies. Negotiate product specifications (such as design, color, and packaging) with product developers. Write a quotation describing a product or service.

• Market Strategy Planning Manager

  • 2009 - 2011

  Formulate strategic planning for the company and write all large-scale planning documents (focus on integrated marketing planning and channel management) (responsible for the company's long-term strategic planning and all the company's annual, quarterly, and monthly marketing planning work)



Micron Technology

• United States
• Semiconductor Manufacturing
• 700 & Above Employee

• Product Manager

  • 2007 - 2008

  The main job is to understand the market dynamics of similar products, and boldly imagine the development trend of future products according to changes in market information (conceive future products and provide design ideas for the production department)

• Marketing Assistant

  • 2006 - 2007

  1. Responsible for the management, classification, sorting, filing and storage of the company's sales contracts and other marketing documents. 2. Responsible for the production and compilation of monthly, quarterly and annual statistical reports and various sales indicator reports, and answer the leaders' consultation on sales dynamics at any time. 3. Responsible for collecting, collating and summarizing information such as market conditions, prices, new products, substitutes, and customer sources, and submitting analysis reports to provide references for departmental business personnel and leadership decision-making. Show less



Compal Electronics, Inc.

• Taiwan
• Telecommunications
• 100 - 200 Employee

• Marketing Department Specialist

  • 2001 - 2003

  Collect and analyze market information and dynamics; formulate regular activities, holiday activities and other promotional plans and assist in the implementation; communicate, train, and guide relevant departments and personnel for the company's marketing theme activities; be responsible for the review of promotional applications and promotional expenses in each office, Acceptance of promotional activities, assist in strengthening and standardizing the management of basic work. Collect and analyze market information and dynamics; formulate regular activities, holiday activities and other promotional plans and assist in the implementation; communicate, train, and guide relevant departments and personnel for the company's marketing theme activities; be responsible for the review of promotional applications and promotional expenses in each office, Acceptance of promotional activities, assist in strengthening and standardizing the management of basic work.