Jenny Thompson
Vice President Brand & Digital Marketing at Enercare Inc.- Claim this Profile
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Bio
Selin Sheppard
Working with Jenny was one of the highlights of my career! She's passionate, dedicated and a true asset to have on your team. As a manager, she kept the team engaged, informed and challenged us to reach our true potential. She's a digital evangelist- always seeking new and exciting ways to bring projects to life. I hope our paths cross again soon.
Peggi Peacock
I hired Jenny to help me establish operations for J. Walter Thompson Advertising in Vietnam. One of the most challenging tasks that I assigned the JWT expat management team was to build the capacity of their Vietnamese staff—all completely new to advertising—to be able to take over operations of the company. Jenny's ability to bring out the very best in her team, to allow them to shine while she cheered quietly from the sidelines and to do so in a very challenging cross-cultural environment where rules changed on a daily basis, was truly outstanding. Jenny’s team was consistently the best in our office and many of them went on to senior management roles with the company in the ensuing years. Vietnam had only been open to foreign investment for a very short period so we were trying to build a company on a constantly shifting foundation. This crazy environment seemed only to fuel Jenny’s passion and commitment. She worked incredibly long hours and a very high level of intensity but through it all maintained her sense of humour and an unsurpassed level of energy. Often Jenny was the reason I made it through the day. Jenny also demonstrated an uncanny ability to read the often murky cultural nuances of our situation in Vietnam. She was well respected by the people we dealt with from government ministers to multi-national clients to local suppliers. I would highly recommend that anyone who gets the chance to hire Jenny do so! She is a gem that will add brilliance to any organization.
Selin Sheppard
Working with Jenny was one of the highlights of my career! She's passionate, dedicated and a true asset to have on your team. As a manager, she kept the team engaged, informed and challenged us to reach our true potential. She's a digital evangelist- always seeking new and exciting ways to bring projects to life. I hope our paths cross again soon.
Peggi Peacock
I hired Jenny to help me establish operations for J. Walter Thompson Advertising in Vietnam. One of the most challenging tasks that I assigned the JWT expat management team was to build the capacity of their Vietnamese staff—all completely new to advertising—to be able to take over operations of the company. Jenny's ability to bring out the very best in her team, to allow them to shine while she cheered quietly from the sidelines and to do so in a very challenging cross-cultural environment where rules changed on a daily basis, was truly outstanding. Jenny’s team was consistently the best in our office and many of them went on to senior management roles with the company in the ensuing years. Vietnam had only been open to foreign investment for a very short period so we were trying to build a company on a constantly shifting foundation. This crazy environment seemed only to fuel Jenny’s passion and commitment. She worked incredibly long hours and a very high level of intensity but through it all maintained her sense of humour and an unsurpassed level of energy. Often Jenny was the reason I made it through the day. Jenny also demonstrated an uncanny ability to read the often murky cultural nuances of our situation in Vietnam. She was well respected by the people we dealt with from government ministers to multi-national clients to local suppliers. I would highly recommend that anyone who gets the chance to hire Jenny do so! She is a gem that will add brilliance to any organization.
Selin Sheppard
Working with Jenny was one of the highlights of my career! She's passionate, dedicated and a true asset to have on your team. As a manager, she kept the team engaged, informed and challenged us to reach our true potential. She's a digital evangelist- always seeking new and exciting ways to bring projects to life. I hope our paths cross again soon.
Peggi Peacock
I hired Jenny to help me establish operations for J. Walter Thompson Advertising in Vietnam. One of the most challenging tasks that I assigned the JWT expat management team was to build the capacity of their Vietnamese staff—all completely new to advertising—to be able to take over operations of the company. Jenny's ability to bring out the very best in her team, to allow them to shine while she cheered quietly from the sidelines and to do so in a very challenging cross-cultural environment where rules changed on a daily basis, was truly outstanding. Jenny’s team was consistently the best in our office and many of them went on to senior management roles with the company in the ensuing years. Vietnam had only been open to foreign investment for a very short period so we were trying to build a company on a constantly shifting foundation. This crazy environment seemed only to fuel Jenny’s passion and commitment. She worked incredibly long hours and a very high level of intensity but through it all maintained her sense of humour and an unsurpassed level of energy. Often Jenny was the reason I made it through the day. Jenny also demonstrated an uncanny ability to read the often murky cultural nuances of our situation in Vietnam. She was well respected by the people we dealt with from government ministers to multi-national clients to local suppliers. I would highly recommend that anyone who gets the chance to hire Jenny do so! She is a gem that will add brilliance to any organization.
Selin Sheppard
Working with Jenny was one of the highlights of my career! She's passionate, dedicated and a true asset to have on your team. As a manager, she kept the team engaged, informed and challenged us to reach our true potential. She's a digital evangelist- always seeking new and exciting ways to bring projects to life. I hope our paths cross again soon.
Peggi Peacock
I hired Jenny to help me establish operations for J. Walter Thompson Advertising in Vietnam. One of the most challenging tasks that I assigned the JWT expat management team was to build the capacity of their Vietnamese staff—all completely new to advertising—to be able to take over operations of the company. Jenny's ability to bring out the very best in her team, to allow them to shine while she cheered quietly from the sidelines and to do so in a very challenging cross-cultural environment where rules changed on a daily basis, was truly outstanding. Jenny’s team was consistently the best in our office and many of them went on to senior management roles with the company in the ensuing years. Vietnam had only been open to foreign investment for a very short period so we were trying to build a company on a constantly shifting foundation. This crazy environment seemed only to fuel Jenny’s passion and commitment. She worked incredibly long hours and a very high level of intensity but through it all maintained her sense of humour and an unsurpassed level of energy. Often Jenny was the reason I made it through the day. Jenny also demonstrated an uncanny ability to read the often murky cultural nuances of our situation in Vietnam. She was well respected by the people we dealt with from government ministers to multi-national clients to local suppliers. I would highly recommend that anyone who gets the chance to hire Jenny do so! She is a gem that will add brilliance to any organization.
Experience
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Enercare Inc.
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Canada
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Consumer Services
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400 - 500 Employee
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Vice President Brand & Digital Marketing
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Jan 2023 - Present
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Manulife
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Canada
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Insurance
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700 & Above Employee
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Associate Vice President, Brand & Marketing Canadian Division
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Jul 2017 - Oct 2021
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Canadian Tire Corporation
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Canada
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Retail
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700 & Above Employee
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Associate Vice President, Digital Engagement
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Jul 2014 - May 2016
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Rogers Communications
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Canada
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Telecommunications
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700 & Above Employee
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Director, Social Media, Digital & Customer Base Management - Marketing Communications
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Jul 2009 - Jan 2014
Managing multi-million dollar budgets within 1% of target annually. Launched Rogers First Rewards loyalty program. Lead CRM initiatives with Facebook & database matching. Driving force behind SEM strategy with OMD and Google as partners. Lead Always-on strategy for YouTube, Facebook and LinkedIn SMB group. Lead for all communications strategy for customer base initiatives focused on reducing churn and driving engagement.
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Director, Customer Base Management - Marketing Communications
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2009 - 2010
Lead on all lifecycle communications driving down churn while increasing engagement. Lead and managed complex projects to completion.
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Digital Cement
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Canada
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Advertising Services
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1 - 100 Employee
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Principal
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2005 - 2008
While lead on FedEx USA account, grew account by 150% over 2 years. Lead team to win largest integrated promotion from incumbent of 5 years. While lead on FedEx USA account, grew account by 150% over 2 years. Lead team to win largest integrated promotion from incumbent of 5 years.
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McCann Canada
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Canada
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Advertising Services
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100 - 200 Employee
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Group Account Director
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2003 - 2004
Client engagements included: Rogers, Nestle Canada, McNeil Consumer Healthcare, The Loyalty Group, RBC. Accountable for all P&L. Direct report to MD. Client engagements included: Rogers, Nestle Canada, McNeil Consumer Healthcare, The Loyalty Group, RBC. Accountable for all P&L. Direct report to MD.
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Drake International
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Canada
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Human Resources Services
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500 - 600 Employee
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Business Development Manager - 11th Hour Ads
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2000 - 2002
Strategic development from concept to business plan for a B2B e-commerce offering enabling tactical creative outsourcing services to be managed from your desktop. Strategic development from concept to business plan for a B2B e-commerce offering enabling tactical creative outsourcing services to be managed from your desktop.
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Ogilvy
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United States
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Advertising Services
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700 & Above Employee
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Regional Account Director - Asia Pacific
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1998 - 2000
Lead 10 accounts with all P&L accountability. Lead communications strategy for Pepsi for 6 countries within South-east Asia. Citrus Growers International - successfully developed and launched new beverage brand that outsold Pepsi on a volume basis within first 6 months. Lead 10 accounts with all P&L accountability. Lead communications strategy for Pepsi for 6 countries within South-east Asia. Citrus Growers International - successfully developed and launched new beverage brand that outsold Pepsi on a volume basis within first 6 months.
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J. Walter Thompson Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Account Director - Vietnam & Thailand
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1996 - 1998
Lead 8 launch brands including successful re-launch of a brand that had become a generic. Consul on ad regulations, taxation and promo licensing.
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Account Manager - Vietnam & Thailand
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1995 - 1996
Founding team member helping to set up operations for JWT's market entry. Worked cross-culturally partnering with JWT Thailand.
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Education
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1987 - 1991
Queen's University
Bachelor of Commerce - Honours, Marketing -
1994 - 1995
Capilano University
Asia Pacific Management Cooperative Program, Marketing
Community
