Jenny Tam

Assistant Manager, Park Programme at West Kowloon Cultural District Authority
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Location
Hong Kong SAR, HK

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Credentials

  • Foundations of Digital Marketing and E-commerce
    Google
    Jun, 2023
    - Sep, 2024
  • Googe Digital Garage Certification - The Fundamentals of Digital Marketing
    Google
    Sep, 2021
    - Sep, 2024

Experience

    • Hong Kong
    • Museums
    • 200 - 300 Employee
    • Assistant Manager, Park Programme
      • Sep 2021 - Present
    • Hong Kong
    • Retail
    • 500 - 600 Employee
    • Senior Officer, Event Marketing & External Partnership
      • Apr 2019 - Sep 2021
    • China
    • Real Estate
    • 700 & Above Employee
    • Marketing & Promotions Officer
      • Aug 2016 - Mar 2019
    • Hong Kong
    • Real Estate
    • 500 - 600 Employee
    • Officer (Retail Marketing and Promotions)
      • Mar 2014 - Aug 2016

      - Responsible for tmtplaza and other New Territories malls - Organize festive decorations with different licensors - Organize redemption programs, promotional campaigns and execute media plan for New Territories malls with high independency and flexibility - Organize and manage stage events and press events at tmtplaza - Liaise with tenants and other brands for joint promotions - Prepare monthly marketing materials and other promotional collaterals - Responsible for online social media management - Execute casual leasing activities with different licensees Show less

    • Singapore
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Senior Account Executive
      • Aug 2013 - Dec 2013

      - Formulate and implement PR plan for luxury consumer brands such as PANDORA and EMPHASIS JEWELLERY - Construct press releases and materials for media communications - Plan, execute and manage PR events, such as product launch event and entertainment press event - Develop and manage public relations and deliver regular PR reports - Formulate and implement PR plan for luxury consumer brands such as PANDORA and EMPHASIS JEWELLERY - Construct press releases and materials for media communications - Plan, execute and manage PR events, such as product launch event and entertainment press event - Develop and manage public relations and deliver regular PR reports

    • Brazil
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Senior Marketing Executive
      • Aug 2011 - Aug 2013

      - Provide general marketing administration support - Execute all promotional activities, such as joint promotions, direct mails, billboard changeovers, point of purchase (POP) and fitness club opening events - Manage the marketing gift inventory and the delivery system to fitness clubs - Provide guest-driving tools with digital marketing, e.g. eDMs, online banners, Facebook applications, website CMS and SEM - Responsible for online media buying and social media development - Be in charge of quarterly sales meeting Show less

Education

  • The Hong Kong Polytechnic University
    Bachelor’s Degree, BBA(HONS) IN MARKETING

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