Experience

St Laurence Community Services

• Australia
• Non-profit Organizations
• 1 - 100 Employee

• PR, Fundraising & Marketing Manager

  • Dec 2011 - Present

  As PR, Fundraising & Marketing Manager, I am responsible for the following: * Comprehensive Fundraising Strategy * Event Management * Online Marketing & Social Media * Revenue Generation * Sponsorship Management * Corporate Social Responsibility (CSR) Promotion * Management of multiple brands (MyPATH, The Pickle Gallery, AllAround, Kui Nursery, Paper Services, Art Unlimited, St Laurence) * Market Research * Brand Redevelopment * Community Networks * Press Relations * Graphic Design Management Show less



Appellation Ballarat

• Australia
• Retail

• Marketing Executive

  • Nov 2010 - Present

  Second tier wine label for Eastern Peake group. Freelance marketing responsibilities include: * Creation and maintenance of www.appellationballarat.com * Managing PR and Events * Creating any marketing and event collateral * Media buying (limited due to budget) * Social network management Second tier wine label for Eastern Peake group. Freelance marketing responsibilities include: * Creation and maintenance of www.appellationballarat.com * Managing PR and Events * Creating any marketing and event collateral * Media buying (limited due to budget) * Social network management



Eastern Peake Winery & Vineyard

• Marketing Executive

  • Jun 2009 - Present

  Freelance marketing initiatives that include: * Creation and maintenance of www.easternpeake.com.au * Managing PR and Events * Media buying * Use of connections in industry for free marketing collateral * Total sourcing and creation of any event and marketing collateral using industry contacts Freelance marketing initiatives that include: * Creation and maintenance of www.easternpeake.com.au * Managing PR and Events * Media buying * Use of connections in industry for free marketing collateral * Total sourcing and creation of any event and marketing collateral using industry contacts



House

• New Caledonia
• Retail
• 1 - 100 Employee

• National Marketing Coordinator

  • Apr 2009 - Dec 2011

  Responsibilities: • Coordinating national online campaigns: email campaigns, briefing home page creative, managing online database, total rejuvenation and re-launch of House website • Managing all aspects of promotional retail campaigns involving the following: - Briefing creative for fashion media - Managing offers and briefing sales catalogues - Managing photo shoots and coordination of samples – styling & briefing shoots in line with national marketing campaigns, magazine creative and LAM activities. - Carrying through themes of campaigns to POS materials. Coordination of print and supply of POS materials to 85 stores nationwide. - Preparing strategy and VM documents for store level management teams - Managing distribution of materials catered specifically to each store - Being central store contact for any marketing enquiries • Working closely with buying team on product inclusion to marketing campaigns • Strategising a variety of campaigns from stylish, lifestyle orientated campaigns to aggressive ‘sale’ campaigns • Managing and developing supplier contacts for printing, advertising, store listings & website maintenance • Complete management of Local Area Marketing from magazine advertising creative, providing editorial, sourcing images and coordinating photography • Coordinating all aspects of national radio campaigns including scripts, production, obtaining the most optimum proposals, market research for reference to ideal station for every individual store nation-wide • Coordinating all aspect of regional TV advertising from reviewing proposals, conducting local area marketing research, writing scripts and briefs for production company, assessing effectiveness • Managing all aspects of the House magazine – magazine production outsourced • Extensive copy writing responsibilities for House magazine, LAM initiatives, national catalogues, PR editorial Show less



Adairs

• United States
• Motor Vehicle Manufacturing

• Marketing Assistant

  • Jun 2009 - Apr 2010

  Responsibilities: • All responsibilities spread across the span of three different brands including Adairs, Urban Home Republic and Adairs Kids • Website maintenance • Undertaking ACCC training • Commandeering online campaigns: email campaigns, briefing home page creative, managing online database • Managing all aspects of promotional retail campaigns involving the following: - Briefing creative of fashion magazines - Managing offers and briefing sales catalogues - Overseeing photo shoots and managing coordination of samples - Carrying through themes of campaigns to POS materials - Preparing briefing documents for Advertising Agency, Website Agency, Visual Merchandising teams and store level contacts - Managing distribution of materials catered specifically to each store - Being central store and customer contact for any marketing enquiries • Working closely with buying team on product inclusion to marketing campaigns • Strategising a variety of campaigns from stylish, fashion orientated campaigns to aggressive ‘sale’ campaigns • Managing and developing supplier contacts for printing, advertising, music, store listings & website maintenance • Completely commandeering Local Area Marketing from magazine advertising creative, providing editorial, sourcing images and coordinating photography • PR coordination including creating and providing ‘gift packs’ composed of editorial, images and a sample of current in season trends • Assisting Marketing Manager in all aspects of Marketing role. * This marketing team was composed only of myself and my Marketing Manager, so I have been given the opportunity to have a broad reach of experience in all areas of retail marketing, as well as experiencing marketing managerial responsibilities in the absence of my marketing manager. This was a full-time role in which I developed many of my Retail Marketing skills. Show less