Experience

MDClone

• Israel
• Software Development
• 100 - 200 Employee

• Director of Events Marketing

  • May 2023 - Present

  Strategy and execution of all marketing, social, sales enablement and acquisition efforts of MDClone.

• Global Events Manager

  • Nov 2022 - May 2023

  Create and execute strategy for global events, executive round tables, major tradeshows (HLTH, HIMSS, ViVE) and white-glove CxO experiences.



JennyO To Go - Events, Marketing & Creative Consulting

• Remote

• Consultant

  • Nov 2021 - Present

  Freelance communications, content, branding, creative and project management consulting. Work closely with clients and agencies to lead rebranding initiatives (Harver), sales enablement content development (Poly), internal sales kickoff event planning/execution (Poly), major event presence planning and execution (360 Agency/AT&T), as well as provide organizational structure feedback/recommendations and executive/partner support. Create and implement communications and meeting cadences. Serve in… Show more Freelance communications, content, branding, creative and project management consulting. Work closely with clients and agencies to lead rebranding initiatives (Harver), sales enablement content development (Poly), internal sales kickoff event planning/execution (Poly), major event presence planning and execution (360 Agency/AT&T), as well as provide organizational structure feedback/recommendations and executive/partner support. Create and implement communications and meeting cadences. Serve in Chief of Staff capacity as needed/requested. Show less Freelance communications, content, branding, creative and project management consulting. Work closely with clients and agencies to lead rebranding initiatives (Harver), sales enablement content development (Poly), internal sales kickoff event planning/execution (Poly), major event presence planning and execution (360 Agency/AT&T), as well as provide organizational structure feedback/recommendations and executive/partner support. Create and implement communications and meeting cadences. Serve in… Show more Freelance communications, content, branding, creative and project management consulting. Work closely with clients and agencies to lead rebranding initiatives (Harver), sales enablement content development (Poly), internal sales kickoff event planning/execution (Poly), major event presence planning and execution (360 Agency/AT&T), as well as provide organizational structure feedback/recommendations and executive/partner support. Create and implement communications and meeting cadences. Serve in Chief of Staff capacity as needed/requested. Show less



Harver

• United States
• Software Development
• 100 - 200 Employee

• Director, Brand & Communications

  • Jul 2021 - Nov 2021

  Develop internal and external communications strategies to promote the new Harver brand, create excitement about company goals and growth and connect global team members with senior leadership and each other. Create brand story, vision, messaging and visual identity with internal and agency creative teams. Advise VP and C-suite on brand, communications, PR, budget, marketing team and overall org issues. Manage internal creative team and third party agencies. Herd the ferals and catch flying… Show more Develop internal and external communications strategies to promote the new Harver brand, create excitement about company goals and growth and connect global team members with senior leadership and each other. Create brand story, vision, messaging and visual identity with internal and agency creative teams. Advise VP and C-suite on brand, communications, PR, budget, marketing team and overall org issues. Manage internal creative team and third party agencies. Herd the ferals and catch flying squirrels as needed. Show less Develop internal and external communications strategies to promote the new Harver brand, create excitement about company goals and growth and connect global team members with senior leadership and each other. Create brand story, vision, messaging and visual identity with internal and agency creative teams. Advise VP and C-suite on brand, communications, PR, budget, marketing team and overall org issues. Manage internal creative team and third party agencies. Herd the ferals and catch flying… Show more Develop internal and external communications strategies to promote the new Harver brand, create excitement about company goals and growth and connect global team members with senior leadership and each other. Create brand story, vision, messaging and visual identity with internal and agency creative teams. Advise VP and C-suite on brand, communications, PR, budget, marketing team and overall org issues. Manage internal creative team and third party agencies. Herd the ferals and catch flying squirrels as needed. Show less



Dell Technologies

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Chief of Staff, UDS Product Management & Planning

  • Dec 2018 - Sep 2020

  Herd the BIG cats. I stepped into a net new role to help a new VP and product management team connect with each other, sales, engineering and the broader product management team. I created a safe and fun work environment, facilitating clear and open communication. In addition to creating better relationships with cross-team events and regular status checks, I implemented an overall communication strategy and cadence for the org. I also ran customer advisory boards, partner events and the… Show more Herd the BIG cats. I stepped into a net new role to help a new VP and product management team connect with each other, sales, engineering and the broader product management team. I created a safe and fun work environment, facilitating clear and open communication. In addition to creating better relationships with cross-team events and regular status checks, I implemented an overall communication strategy and cadence for the org. I also ran customer advisory boards, partner events and the annual Customer Connect flagship event; mentored team members and other CoS; and helped my VP, well, VP, as a sounding board and trusted advisor, via our early AM Coffee Talks and generally texting like teenagers. Additional focus areas: Organization & Change Management • Managed multi-functional teams through reorgs, acquisitions and RIFs • Advised VP/C-level leadership on org structure, health and performance • Led employee assessments (9-box, 360 review, stack ranking) • Counseled team members on career paths and performance • Empowered team members to explore new processes and tools • Managed physical org changes with facilities, space planners and team members • Provided executive coaching and handling, facilitating innovation and collaboration Employee Communications • Created comms cadence (AHODs, launch celebrations, quarterly reviews, etc.) • Presented comms plans to VP/C-level leadership for support and greenlighting • Implemented regular live and virtual leadership “Office Hours” • Wrote/edited employee comms (org announcements, PPTs, training docs, etc.) • Leveraged additional comms channels to connect cross-functional teams • Offered regular “Coffee Talk” 1:1 meetings with team members • Created quarterly Volunteer/Fun events to connect teams to the community, each other and leadership (ask me about Blacksmith for a Day!)

• CCO Consultant - Dell Technologies User Communities

  • Jun 2018 - Dec 2018

  Dell Technologies' brief and noble experiment managing, funding and strategically driving external User Communities - VMUG, Boomi, HCI, Converged, etc. Care and feeding of feral cats and flying squirrels as needed.

• Sales Enablement Consultant

  • Feb 2017 - Jun 2018

  Plan and facilitate sales enablement, training and campaign alignment for Dell EMC servers and storage, ensuring best practices and cross-team collaboration are leveraged. Focus areas: 14G server launches, mid- and high-end storage incentive programs and FutureProof Storage Loyalty program. Work with product, campaign, CoC, training, regional marketing and sales leadership teams to ensure sales teams are trained and supported for 14G launches, server sales overall, storage loyalty and… Show more Plan and facilitate sales enablement, training and campaign alignment for Dell EMC servers and storage, ensuring best practices and cross-team collaboration are leveraged. Focus areas: 14G server launches, mid- and high-end storage incentive programs and FutureProof Storage Loyalty program. Work with product, campaign, CoC, training, regional marketing and sales leadership teams to ensure sales teams are trained and supported for 14G launches, server sales overall, storage loyalty and additional incentive programs as they arise. Support training event planning/execution, ensuring server/storage content is included in curriculum, presentations and expo presence. Manage on-site logistics. Secure executive presence when needed. Promote server and storage products internally via SPIFs, contests and other award-based opportunities for sales makers. Create executive communications (announcements, videos, presentations) for internal distribution to sales teams. Execute care and feeding of feral cats when necessary.

• Marketing Operations Consultant

  • Mar 2014 - Feb 2017

  Manage strategy and execution of Dell Storage product launches. Work cross-functionally with product development, product marketing, AR/PR, events and communications teams to ensure holistic and integrated campaigns are created for each product launch. Integrate Dell Storage launches with Dell Server and Dell Networking launches as appropriate and beneficial for all products launching. Manage planning, logistics and on-site execution of tradeshows, executive events and… Show more Manage strategy and execution of Dell Storage product launches. Work cross-functionally with product development, product marketing, AR/PR, events and communications teams to ensure holistic and integrated campaigns are created for each product launch. Integrate Dell Storage launches with Dell Server and Dell Networking launches as appropriate and beneficial for all products launching. Manage planning, logistics and on-site execution of tradeshows, executive events and customer meetings. Book and prep executive presenters and SMEs. TNR feral cats as needed.

• Creative Lead/Communications Consultant

  • Apr 2011 - Mar 2014

  Creative strategy/direction, messaging creation/development, video production, event planning/execution. Global product marketing campaign strategy and execution - internal and external. Global internal sales enablement, leveraging regional field marketing and CoC teams for local execution. Herd cats and catch flying squirrels when required.



Ivy Worldwide

• Austin, Texas Area

• Director

  • Dec 2010 - Apr 2011

  Social media and marketing consulting including blogger outreach, social strategy/execution, and blogger events. Clients included Dell, Adobe, IBM and DSW. Social media and marketing consulting including blogger outreach, social strategy/execution, and blogger events. Clients included Dell, Adobe, IBM and DSW.



Powered, Inc.

• Austin, Texas Area

• Executive Creative Director

  • 2007 - Oct 2010

  • Created integrated social marketing strategies and supporting content • Created and executed integrated content and social media plans for large and small brands including Sony, Kodak, HP, Atkins Nutritionals and Fidelity • Ensured integrity of creative work from concept to execution • Created and pitched concept proposals and content mix recommendations • Concepted, directed and produced video with internal and external production teams; directed post production and online… Show more • Created integrated social marketing strategies and supporting content • Created and executed integrated content and social media plans for large and small brands including Sony, Kodak, HP, Atkins Nutritionals and Fidelity • Ensured integrity of creative work from concept to execution • Created and pitched concept proposals and content mix recommendations • Concepted, directed and produced video with internal and external production teams; directed post production and online placement • Led efforts to improve current content offerings and brainstorm new offerings • Set and maintained client expectations • Maintained close and collaborative client, AM and development team relationships • Led creative and cross-functional project teams • Created a scalable team structure facilitating collaboration and cross-training • Managed schedules and workflows to ensure efficient and timely project execution • Worked with Project Manager to ensure appropriate resource allocation and maximum productivity across the creative team • Managed changes impacting project budget, scope and schedule Show less • Created integrated social marketing strategies and supporting content • Created and executed integrated content and social media plans for large and small brands including Sony, Kodak, HP, Atkins Nutritionals and Fidelity • Ensured integrity of creative work from concept to execution • Created and pitched concept proposals and content mix recommendations • Concepted, directed and produced video with internal and external production teams; directed post production and online… Show more • Created integrated social marketing strategies and supporting content • Created and executed integrated content and social media plans for large and small brands including Sony, Kodak, HP, Atkins Nutritionals and Fidelity • Ensured integrity of creative work from concept to execution • Created and pitched concept proposals and content mix recommendations • Concepted, directed and produced video with internal and external production teams; directed post production and online placement • Led efforts to improve current content offerings and brainstorm new offerings • Set and maintained client expectations • Maintained close and collaborative client, AM and development team relationships • Led creative and cross-functional project teams • Created a scalable team structure facilitating collaboration and cross-training • Managed schedules and workflows to ensure efficient and timely project execution • Worked with Project Manager to ensure appropriate resource allocation and maximum productivity across the creative team • Managed changes impacting project budget, scope and schedule Show less



GSD&M

• United States
• Advertising Services
• 400 - 500 Employee

• Integration Director

  • Jun 2006 - Dec 2007

  •Developed/nurtured collaborative relationships with 15 partner agencies working on ATT account •Led in-house Integration Team •Executive produced television/radio broadcast assets and photo shoots •Led in-house creative teams through review of partner agency work •Pitched and presented agency and partner agency work to client •Worked with in-house account team on annual and quarterly strategic planning •Managed quarterly Wall of Work Presentations, giving client the… Show more •Developed/nurtured collaborative relationships with 15 partner agencies working on ATT account •Led in-house Integration Team •Executive produced television/radio broadcast assets and photo shoots •Led in-house creative teams through review of partner agency work •Pitched and presented agency and partner agency work to client •Worked with in-house account team on annual and quarterly strategic planning •Managed quarterly Wall of Work Presentations, giving client the opportunity to see all agency work at once •Refined/implemented Integration process to work as overall account execution process - from 60-day campaign process to ongoing “Factory” of work •Led partner and client participation in agency ideation efforts – facilitated ideation sessions with client and partner agencies •Mentored team members to promotions and transitions to other accounts •Served as single point of contact for client and partner agencies •Managed information flow between client and partner agencies Show less •Developed/nurtured collaborative relationships with 15 partner agencies working on ATT account •Led in-house Integration Team •Executive produced television/radio broadcast assets and photo shoots •Led in-house creative teams through review of partner agency work •Pitched and presented agency and partner agency work to client •Worked with in-house account team on annual and quarterly strategic planning •Managed quarterly Wall of Work Presentations, giving client the… Show more •Developed/nurtured collaborative relationships with 15 partner agencies working on ATT account •Led in-house Integration Team •Executive produced television/radio broadcast assets and photo shoots •Led in-house creative teams through review of partner agency work •Pitched and presented agency and partner agency work to client •Worked with in-house account team on annual and quarterly strategic planning •Managed quarterly Wall of Work Presentations, giving client the opportunity to see all agency work at once •Refined/implemented Integration process to work as overall account execution process - from 60-day campaign process to ongoing “Factory” of work •Led partner and client participation in agency ideation efforts – facilitated ideation sessions with client and partner agencies •Mentored team members to promotions and transitions to other accounts •Served as single point of contact for client and partner agencies •Managed information flow between client and partner agencies Show less



AT&T

• United States
• Telecommunications
• 700 & Above Employee

• Event Marketing Director

  • May 2001 - Jun 2006

  •Developed and directed strategy, promotion and execution of small- and large-scale events for AT&T/SBC Alternate Channels, working with internal resources and outside agencies •Led planning and implementation of AT&T/SBC event presence at major events, including International Consumer Electronics Show, Austin City Limits Music Festival, Lollapalooza, and State Fair of Texas •Led creative development for event presence: kiosks, signage, collateral, 18-wheeler mobile marketing/sales unit… Show more •Developed and directed strategy, promotion and execution of small- and large-scale events for AT&T/SBC Alternate Channels, working with internal resources and outside agencies •Led planning and implementation of AT&T/SBC event presence at major events, including International Consumer Electronics Show, Austin City Limits Music Festival, Lollapalooza, and State Fair of Texas •Led creative development for event presence: kiosks, signage, collateral, 18-wheeler mobile marketing/sales unit and stand-alone tents/exhibits •Managed third party call center; was responsible for maintaining overall relationship, overseeing order processing/reporting and implementing process improvements to support sales •Worked with partner corporations (DISH, Cingular, Microsoft, 2Wire) to create promotional strategy for events; coordinated event participation by partners •Produced and presented (to C-level officers) executive summaries to recap branding and sales success of events Show less •Developed and directed strategy, promotion and execution of small- and large-scale events for AT&T/SBC Alternate Channels, working with internal resources and outside agencies •Led planning and implementation of AT&T/SBC event presence at major events, including International Consumer Electronics Show, Austin City Limits Music Festival, Lollapalooza, and State Fair of Texas •Led creative development for event presence: kiosks, signage, collateral, 18-wheeler mobile marketing/sales unit… Show more •Developed and directed strategy, promotion and execution of small- and large-scale events for AT&T/SBC Alternate Channels, working with internal resources and outside agencies •Led planning and implementation of AT&T/SBC event presence at major events, including International Consumer Electronics Show, Austin City Limits Music Festival, Lollapalooza, and State Fair of Texas •Led creative development for event presence: kiosks, signage, collateral, 18-wheeler mobile marketing/sales unit and stand-alone tents/exhibits •Managed third party call center; was responsible for maintaining overall relationship, overseeing order processing/reporting and implementing process improvements to support sales •Worked with partner corporations (DISH, Cingular, Microsoft, 2Wire) to create promotional strategy for events; coordinated event participation by partners •Produced and presented (to C-level officers) executive summaries to recap branding and sales success of events Show less



Prodigy

• Austin, Texas Area

• Content Strategist

  • 2001 - 2003



Supportkids.com

• Creative Director

  • 1999 - 2001



Girl Scouts - Lone Star Council

• Non-profit Organizations
• 1 - 100 Employee

• Director of Communications

  • 1997 - 1999