Experience

Glendalough Distillery

• Beverage Manufacturing
• 1 - 100 Employee

• Market Manager

  • Sep 2019 - Present

  Dublin, Ireland • Presenting to and educating distributor salesforces and key stakeholders on the spirits category, unique selling points, brand story and competitive set both domestically and globally • Travel regularly to markets to influence distributors in development of strategic brand plans, rollout of NPD initiatives and best practice examples • Working alongside the distributor to open up new accounts and grow existing accounts in the on and off trade • Responsible for the development and… Show more • Presenting to and educating distributor salesforces and key stakeholders on the spirits category, unique selling points, brand story and competitive set both domestically and globally • Travel regularly to markets to influence distributors in development of strategic brand plans, rollout of NPD initiatives and best practice examples • Working alongside the distributor to open up new accounts and grow existing accounts in the on and off trade • Responsible for the development and training of new brand ambassadors • Developing and Implementing brand growth strategies for the on and off-premise channels in core markets. • Responsible for the delivery of experiential brand marketing activations and building the activation strategy • Lead and execute multiple brand development projects including events, activations, product launches and campaigns

• Brand Ambassador

  • Sep 2017 - Sep 2019

  Greater Chicago Area • Manage the Breakthru Bevarage Group sales team to ensure their goals are hit through programming and incentives • Educate and train distributor sales teams across the USA on the Glendalough portfolio • Assisted marketing director in formulating brand strategy and translating it into long term brand plans with clear activity and KPI’s • Gain new business and increase sales in both the on and off premise • Increase brand awareness by securing cocktail menu placements and developing… Show more • Manage the Breakthru Bevarage Group sales team to ensure their goals are hit through programming and incentives • Educate and train distributor sales teams across the USA on the Glendalough portfolio • Assisted marketing director in formulating brand strategy and translating it into long term brand plans with clear activity and KPI’s • Gain new business and increase sales in both the on and off premise • Increase brand awareness by securing cocktail menu placements and developing consumer and on-trade activations • Develop and Implement brand growth strategies for the on premise and off premise by analyzing market and retailer data • Build and maintain effective relationships at all levels including distributors, bar managers and retail personnel • Development and roll out of merchandising guidelines across the off trade • Responsible for the allocation and distribution of marketing budget • Educate consumers, bartenders, bar managers and retail staff on Glendalough Spirits through staff trainings, education seminars, in-store tastings and other events • Responsible for competitor analysis and market insights.

• European Brand Ambassador

  • Oct 2016 - Sep 2017

  Paris Area, France • Live the values of the Glendalough brand and reach an audience with a grass roots approach • Promote the brand by demonstrating knowledge of the portfolio and the category by sharing my passion and admiration of the brand • Educate new and existing import partners across Europe on the Glendalough craft spirits portfolio • Represent Glendalough Distillery at trade shows including Whiskey Live Dublin, Whiskey Live Den Haag, Whiskey, Rum and Wine fest in Bulgaria and Indie Spirits fest… Show more • Live the values of the Glendalough brand and reach an audience with a grass roots approach • Promote the brand by demonstrating knowledge of the portfolio and the category by sharing my passion and admiration of the brand • Educate new and existing import partners across Europe on the Glendalough craft spirits portfolio • Represent Glendalough Distillery at trade shows including Whiskey Live Dublin, Whiskey Live Den Haag, Whiskey, Rum and Wine fest in Bulgaria and Indie Spirits fest in Italy • Conduct educational masterclasses on the history of Irish whiskey and the Glendalough brand to both consumers and industry professionals • Influence key influencers to become brand custodians by espousing enthusiasm for the brand and sharing my passion and knowledge of the brand • Increase sales by carrying out market visits and distributor work-withs in our key European markets • Grow consumer consumption of Glendalough products by executing on and off premise activations and tastings • Successfully launch the Glendalough spirits range with our distributer partners in different markets and cities in Europe



Verve The Live Agency

• Ireland
• Events Services
• 100 - 200 Employee

• Account Manager

  • Feb 2016 - Aug 2016

  11-15 Erne Street • Build and maintain relationships with clients and suppliers • Staff brand specific personnel for each campaign • Source suppliers and promotional goods for events and competitions • Compile schedules and calendars for campaigns • Support senior account managers and department heads with various tasks as needed

• Brand Ambassador

  • Sep 2011 - Jan 2016

  11-15 Erne Street, Dublin 2 • Represent a myriad of blue chip companies including Diageo, Irish Distillers, Coca-Cola, Google and Unilever as promotional personnel and team leader • Create awareness and sales leads at trade shows and conventions through engagement marketing • Product launches, product sampling, product demonstrations, marketing campaigns and corporate events • Educate and communicate priorities and initiatives by generating public awareness and interest in the brand • Drive sales through… Show more • Represent a myriad of blue chip companies including Diageo, Irish Distillers, Coca-Cola, Google and Unilever as promotional personnel and team leader • Create awareness and sales leads at trade shows and conventions through engagement marketing • Product launches, product sampling, product demonstrations, marketing campaigns and corporate events • Educate and communicate priorities and initiatives by generating public awareness and interest in the brand • Drive sales through marketing initiatives, events and activations



Artisan du Chocolat Ltd

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• Sales Associate

  • Sep 2013 - May 2015

  Dublin • Ensure that all tills have sufficient notes and coins during the day • Reconcile and sign-off till closings at the end of shifts • Adhere to Brown Thomas’ high standards in relation to uniform, cleanliness, the look & feel, and the presentation of the products • Ensure that all products are rotated on an on-going basis, and that all products on sale have sufficient shelf life remaining • Identify current and future customer requirements by developing a working relationship with… Show more • Ensure that all tills have sufficient notes and coins during the day • Reconcile and sign-off till closings at the end of shifts • Adhere to Brown Thomas’ high standards in relation to uniform, cleanliness, the look & feel, and the presentation of the products • Ensure that all products are rotated on an on-going basis, and that all products on sale have sufficient shelf life remaining • Identify current and future customer requirements by developing a working relationship with existing and potential customers. • Report back to the Store Manager with comments, opinions, and customer feedback. Show less



Nakiki

• Germany
• Retail

• Business Development

  • Mar 2013 - Aug 2013

  München und Umgebung, Deutschland • Worked as part of a deal team to optimize sales and acquire new suppliers to be affiliated with our company. Which in turn allowed us to sell their merchandise, with a strong focus on Women’s wear and maternity fashion • Ensured that the brands were displayed attractively to our members on our premium flash sales website ‘’windelbar.de’’. Through adjusting the layout, pictures and descriptions using German whilst using information through Google analytics. • Determined supply… Show more • Worked as part of a deal team to optimize sales and acquire new suppliers to be affiliated with our company. Which in turn allowed us to sell their merchandise, with a strong focus on Women’s wear and maternity fashion • Ensured that the brands were displayed attractively to our members on our premium flash sales website ‘’windelbar.de’’. Through adjusting the layout, pictures and descriptions using German whilst using information through Google analytics. • Determined supply calculations to ensure that each brand that was featured on our site guaranteed that the company made a sufficient profit and the customer had at least a 40% discount from the recommended retail price through Microsoft Excel. • Ensured that suppliers delivered their products on time to our warehouse and that the customers received the products in a timely manner. • Building supply network of baby-apparel brands • Gathering/updating data using Google Analytics/Microsoft Office. • Working directly with affiliate companies to achieve a larger customer base and higher sales. • Negotiating partnerships with suppliers. • Campaigns performance analysis for strategic marketing planning. • Overview operations management of goods intake and distribution until end customer. Show less