Experience

Digible, Inc

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Paid Media

  • Oct 2022 - Present

  Lead, manage and grow a high-performing department of paid media professionals fostering a culture of innovation, collaboration, and efficiency while maintaining a 94% retention rate. Led department through highest year-over-year revenue growth while increasing total account capacity per employee Created a data-driven system for accountability generating improvements in individual performance and task efficiency. Foster a positive department culture through inclusion, recognition… Show more Lead, manage and grow a high-performing department of paid media professionals fostering a culture of innovation, collaboration, and efficiency while maintaining a 94% retention rate. Led department through highest year-over-year revenue growth while increasing total account capacity per employee Created a data-driven system for accountability generating improvements in individual performance and task efficiency. Foster a positive department culture through inclusion, recognition, gratitude, and cross-team collaboration. Develop and adhere to yearly department budget including financial planning, customer and headcount growth, while identifying cost-saving opportunities. Leverage technology and internal automation tools to streamline workflows and improve job satisfaction. Participate in senior leadership quarterly and annual planning to align department initiatives with Digible’s short and long-term vision. Collaborate to develop long-term strategies including organizational design, department structure, accountability, and operational efficiency

• Paid Media Manager

  • Jul 2020 - Nov 2022

  Hire, onboard, develop and coach a team of 8-10 paid media professionals focusing on employee development, business acumen, innovative thinking, and digital skillset. Developed a robust onboarding program resulting in a reduction in time-to-onboard, producing over 175 digital lessons for internal training and documentation of core processes. Conduct weekly 1-1s, performance reviews, department meetings and quarterly planning meetings to ensure alignment with company vision and… Show more Hire, onboard, develop and coach a team of 8-10 paid media professionals focusing on employee development, business acumen, innovative thinking, and digital skillset. Developed a robust onboarding program resulting in a reduction in time-to-onboard, producing over 175 digital lessons for internal training and documentation of core processes. Conduct weekly 1-1s, performance reviews, department meetings and quarterly planning meetings to ensure alignment with company vision and purpose. Led department through complex change management initiatives including company-wide migration of 1,400 accounts to Responsive Search Ads which required agency-wide communication strategy, training, quality assurance, and key stakeholder approval.

• Paid Media Strategist

  • Mar 2019 - Jul 2020

  • Developed and executed comprehensive paid media strategies for multifamily properties, resulting in a significant increase in lead generation across multiple book’s of business • Utilized data-driven insights to identify target audiences and optimize paid media campaigns, • Managed and optimized campaigns across multiple platforms, including Paid Search, Paid Social, Display, Programmatic Audio and Native advertising • Monitored and analyzed key performance metrics, including… Show more • Developed and executed comprehensive paid media strategies for multifamily properties, resulting in a significant increase in lead generation across multiple book’s of business • Utilized data-driven insights to identify target audiences and optimize paid media campaigns, • Managed and optimized campaigns across multiple platforms, including Paid Search, Paid Social, Display, Programmatic Audio and Native advertising • Monitored and analyzed key performance metrics, including impressions, clicks, conversions, providing regular performance reports and actionable insights to stakeholders. • Conducted A/B testing and implemented ongoing optimization strategies to continuously improve campaign performance and drive cost efficiencies. • Stayed up-to-date with industry trends and best practices in paid media, leveraging emerging technologies and innovative ad formats to enhance campaign effectiveness. • Managed and allocated advertising budgets effectively, and ensuring campaign objectives were achieved within allocated resources.



Booyah Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Media Buyer

  • Sep 2018 - Mar 2019

  • Manage client paid strategy and overarching budget allocation and audience targeting to meet aggressive ROAS goals for two Fortune 500 Companies • Manage ongoing optimizations and recommendations backed by data • Lead bi-weekly client calls to discuss account performance, interpretation of data, and action plans based on findings • Analyze and present findings for QBRs and mid-year presentations to discuss overarching client goals, performance and future strategy • Onboard new… Show more • Manage client paid strategy and overarching budget allocation and audience targeting to meet aggressive ROAS goals for two Fortune 500 Companies • Manage ongoing optimizations and recommendations backed by data • Lead bi-weekly client calls to discuss account performance, interpretation of data, and action plans based on findings • Analyze and present findings for QBRs and mid-year presentations to discuss overarching client goals, performance and future strategy • Onboard new clients including account creation, billing, pixeling, audience creation and general QA • Analyze data via Tableau visual data software to find trends and test different strategies to help improve ad performance • Create and execute ongoing testing plans including creative, landing pages, and opting into the latest industry betas when applicable

• Senior Coordinator

  • Mar 2018 - Aug 2018

  •Served as one of the main points of contact for 7 clients, managing over $200K in monthly budget across paid social and programmatic media •Leveraged and maintained strong relationships with media partners to ensure strong performance for managed buys •Hosted agency-wide training to over 60 employees which provided strategic recommendations on audience types across all paid social platforms.

• Coordinator

  • Apr 2017 - Mar 2018

  • Managed over $1M monthly budget in Paid Social ad spend for a Fortune 500 retail clothing client • Responsible for budget allocation, optimizations, and overarching strategy across Facebook, Instagram, Pinterest, and Snapchat • Executed the trafficking, scheduling, bidding and budget optimization for new client onboardings



Mojo Lab

• United States
• Advertising Services
• 1 - 100 Employee

• Public Relations Specialist

  • Jan 2016 - Mar 2017

  • Created and maintained Mojo Lab’s first blog which contains over 10 blog posts and feature stories. • Worked directly with clients to define company vision via website content and copy material. • Created press releases, facts sheets, and social media content for marketing and sales promotion. • Learned the ins and outs of working at a small advertising agency and gained skills in multitasking and collaboration. • Created and maintained Mojo Lab’s first blog which contains over 10 blog posts and feature stories. • Worked directly with clients to define company vision via website content and copy material. • Created press releases, facts sheets, and social media content for marketing and sales promotion. • Learned the ins and outs of working at a small advertising agency and gained skills in multitasking and collaboration.



AIR Communities

• United States
• Real Estate
• 200 - 300 Employee

• Corporate Communications Summer Associate

  • May 2016 - Aug 2016

  • Created press releases, facts sheets, and social media content for various Aimco properties and digital platforms. • Planned and implemented corporate events alongside the Communications team to optimize employee satisfaction and introduce Aimco’s new intranet: "The Aimco Connection." • Covered news from Denver headquarters and 30 other Aimco locations to publish on “The Aimco Connection” to better promote internal communication. • Created press releases, facts sheets, and social media content for various Aimco properties and digital platforms. • Planned and implemented corporate events alongside the Communications team to optimize employee satisfaction and introduce Aimco’s new intranet: "The Aimco Connection." • Covered news from Denver headquarters and 30 other Aimco locations to publish on “The Aimco Connection” to better promote internal communication.



Gonzaga University

• United States
• Higher Education
• 700 & Above Employee

• Marketing and Promotions Coordinator

  • Aug 2015 - May 2016

  • Created the “fan experience” for 6,000 fans in over 40 basketball games. • Organized each in game promotion with precision and professionalism. • Researched and analyzed donor demographics in order to rebrand Gonzaga's donor club, "The Bulldog Club." • Coordinated all in game marketing and promotions aspects of Gonzaga Athletic sporting events including volleyball, soccer, tennis, baseball and basketball games. • Created the “fan experience” for 6,000 fans in over 40 basketball games. • Organized each in game promotion with precision and professionalism. • Researched and analyzed donor demographics in order to rebrand Gonzaga's donor club, "The Bulldog Club." • Coordinated all in game marketing and promotions aspects of Gonzaga Athletic sporting events including volleyball, soccer, tennis, baseball and basketball games.



Better Business Bureau

• United States
• Non-profit Organization Management
• 700 & Above Employee

• Public Relations Intern

  • Sep 2015 - Dec 2015

  • Wrote and edited over 60 scam reports for the greater Spokane community and submitted to Communications team for revision. • Adapted writing style to reflect BBB’s target audience. • Attended trade shows and company events to better understand BBB's target demographic and consumer base. • Wrote and edited over 60 scam reports for the greater Spokane community and submitted to Communications team for revision. • Adapted writing style to reflect BBB’s target audience. • Attended trade shows and company events to better understand BBB's target demographic and consumer base.



Nordstrom

• United States
• Retail
• 700 & Above Employee

• Logistics Coordinator

  • May 2015 - Aug 2015

  • Acted as a liaison between logistics, carriers, and customers. • Utilized a keen attention to detail to create shipments, assign carriers, and dispatch shipments to the appropriate location. • Forwarded quality related and service issues to manager in order to maintain Nordstrom’s high level of customer service • Acted as a liaison between logistics, carriers, and customers. • Utilized a keen attention to detail to create shipments, assign carriers, and dispatch shipments to the appropriate location. • Forwarded quality related and service issues to manager in order to maintain Nordstrom’s high level of customer service