Experience

Haley Marketing

• Canada
• Advertising Services

• Digital Marketing Manager

  • Aug 2022 - Present



Point 02 Marketing

• Independent Contractor

  • Feb 2019 - Present

  - Manage the marketing processes to meet clients' deadlines with exceptional attention to detail Selected Accomplishments:- Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that propelled sales - Identified opportunities, researched new product possibilities, performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs- Managed the redesign effort to transform the company website into a dynamic sales tool- Developed the formatting and layout for product catalogs that enhanced the customers’ understanding of complex product features- Manage e-commerce and team, manage marketing and communications functions, oversee advertising budget - Direct brand management, PR, advertising, sales collateral, event and tradeshow marketing



Lamplighter Hockey

• United States
• Spectator Sports

• Owner/Founder

  • May 2009 - Present

  - Launched the Lamplighter Hockey shooting camp and Lamplighter Hockey training tools- Built website- Start/maintain email marketing and social media- Completed the patent process for the Lamplighter Hockey Stick Weight- Negotiate contracts with partnerships/vendor pricing - Create and place ads to market the camp and hockey training tools- Cold call retailers across the USA and Canada to help with launch of LLH products- Worked with the Northwest Minnesota Foundation on the IDEA Competition- Worked with the University of Minnesota faculty and undergrad students on developing an app for the HITS products



The ISA Group

• United States
• Market Research
• 1 - 100 Employee

• Director, Marketing

  • Apr 2021 - May 2022