Experience

Tampa Maid

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Director of Marketing

  • Mar 2020 - Present



Impact Confections, Inc.

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Director of Marketing

  • Oct 2018 - Mar 2020

  Direct the marketing and portfolio management of the WARHEADS® brand for this privately held confections company. Direct the marketing and portfolio management of the WARHEADS® brand for this privately held confections company.



Nestlé Professional

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Director of Channel Marketing

  • Jul 2015 - Oct 2018

  Led the company’s business development strategy for large restaurant chains and the cruise industry. Created a channel marketing framework for accelerating food and beverage sales with Burger King, Taco Bell, Panera Bread, Royal Caribbean and more. Interpreted consumer insights, marketplace trends, and customer dilemmas to capitalize on growth opportunities.

• Director of Marketing, Cold Beverages

  • Jan 2010 - Jul 2015

  Maximized a $400M beverage portfolio with a diverse range of products, brands and dispensing systems. Mentored and empowered marketing associates/managers. Full P&L responsibility that encompassed the dispenser platforms (capital assets) and associated service programs. Developed the short/long-term strategy and directed the portfolio innovation and renovation.



Vitality Foodservice, Inc.

• Tampa/St. Petersburg, Florida Area

• Director of Marketing

  • Nov 2002 - Dec 2009

  Head of the marketing department for this privately-held food service company with $500+MM annual sales. Responsible for the strategic planning, business growth, and overall management of all beverage solutions in North America. Managed a team to drive and deliver all aspects of the marketing and communications plans. Head of the marketing department for this privately-held food service company with $500+MM annual sales. Responsible for the strategic planning, business growth, and overall management of all beverage solutions in North America. Managed a team to drive and deliver all aspects of the marketing and communications plans.