Experience

Foxtrot

• Pakistan
• Motor Vehicle Manufacturing

• E-Commerce Site Merchandiser

  • Oct 2020 - Present

  • Grew the E-commerce business by 20% YOY; contributing $13M in annual digital revenue. • Owned site & app merchandising strategy; driving revenue, conversion, and customer engagement. • Align cross-functional partners on upcoming eCommerce campaigns and lead execution on site-wide promotions. • Collaborate with Consumer Insights to identify areas of opportunity based on consumer behavior, competitive analysis, and customer survey data to continually improve the digital experience. • Optimize digital performance by analyzing key performance indicators to drive results in real time, and provide post-mortem insights. • Coordinate with Design & Copy to provide direction and best practices for assets featured across app & site. • Calandarized and executed visual roadmap for the homepage, and increased homepage conversion rate by 11% YoY. • Collaborated with Merchandising to align on site strategy and optimize product assortments.



Real Essentials

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Category Manager - Boys & Sleepwear

  • Jun 2020 - Sep 2020

  •Placed $3.5M worth of newness and replenishment buys. •Responsible for analyzing sales data in effort to accurately forecast and plan inventory levels for all categories. •Executed new item launch plans - new item templates and upload process, preparing photography needs, and developed marketing plans. •Worked directly with an ad agency in facilitating campaign set-ups on both Amazon and Walmart advertising platforms. •Managed advertising budgets by reviewing campaign data, and efficiency per deal page. •Worked closely with product development in effort to develop line expansions, and newness based on demand, and trend.



Groupon

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Assistant Buyer - Women’s, Kid's, & Baby Apparel

  • Aug 2019 - Jun 2020

  -Supported the Women’s apparel team that drove $65M in sales LY, and met & achieved annual financial plan. -Pulled & analyzed daily/weekly/post-promotional financial reporting using SQL & Tableau to evaluate sales and promotional effectiveness. -Tracked and oversaw new item set-up from product review to launch, facilitated scheduling new deals, assisted in cost negotiations, and priced retails to uphold profitable margins. -Served as the main point of contact for vendors, trouble-shooting product uploads, portal errors, price changes, updating product copy, spec, pricing, images, etc. -Handled the on-boarding process of new vendors, and helped train new clients on portal functions. -Built and maintained strong business relationships with 70+ vendors, while collecting over $700K in marketing markdown support through consistent vendor communication. -Managed marketing campaigns, handled all price reductions, ensured correct inventory levels to support promotional strategy, and successfully met all marketing deadlines in a timely manner. -Monitored competition, category trends on other retail sites to proactively understand assortments, promotional pricing, site presentation, anticipate trends, and identifying new category objectives for vendors. -Analyzed historical data & trends to identify deals with proven KPI’s to be marketed in our daily site promotions. -Improved site functionality and aesthetics that contributed to increased site traffic, conversion, and overall sales.



The NES Group

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• E-Commerce Account Manager

  • Oct 2017 - Jul 2019

  Nordstrom, Nordstrom Rack, Neiman Marcus, Belk, DSW, Groupon, Wish, etc. •Responsible for the maintenance and growth of my assigned key E-commerce accounts, driving over 350K in sales •Built and maintained customer/buyer relationships through daily communication and occasional onsite meetings •Created assortments and developed merchandise presentations for buyers to review & select new assortments •Pulled sales and inventory results daily in effort to react quickly to sales trends and inventory needs •Collaborated daily with various internal cross-functional teams in merchandising & marketing strategies •Conducted cost negotiations and built profitable pricing to uphold projected revenue •Executed & managed multiple client projects at once while successfully meeting deadlines. •Drove consistent sales through optimizing inventory levels and analyzing market trends to source and replenish •Accountable for managing inventory levels, monitoring on-time delivery of PO’s, executing inventory allocations through NetSuite, and escalating issues to logistic teams •Ensured successful launch of new product assortments or brands through item set-up via portal/template, and provided necessary product information & photography •Assisted customers in problem solving customer disputes, inquires, purchase orders, invoices, claims, returns, etc.



Randa Accessories

• United States
• Retail Apparel and Fashion
• 200 - 300 Employee

• Merchandising Intern

  • Jun 2017 - Aug 2017

  Belk, JCPenny • Analyzed and updated weekly WTD, MTD, and YTD sales reports • Attended market appointments, and created elaborate presentation aids for client meetings • Discussed and reviewed sales with forecasting and merchandise team to interpret best-sellers • Reviewed product ship dates, and buy-sheets to ensure prompt delivery • Maintained good working relationships with account’s buying offices Belk, JCPenny • Analyzed and updated weekly WTD, MTD, and YTD sales reports • Attended market appointments, and created elaborate presentation aids for client meetings • Discussed and reviewed sales with forecasting and merchandise team to interpret best-sellers • Reviewed product ship dates, and buy-sheets to ensure prompt delivery • Maintained good working relationships with account’s buying offices



Target

• Mexico
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Executive Team Leader Intern

  • Jun 2016 - Aug 2016

  • Performed leader on duty responsibilities and maintained Target brand expectations • Managed a team of 40 plus sales associates, and trained employees to further team development • Analyzed store financials to examine problem areas, and increased department sales by 30% • Identified store trends, and implemented in-store marketing strategies to improve sales • Conducted interviews and evaluated key qualifications that were best fit for the company • Utilized conflict resolutions skills by leveraging appropriate solutions to guest issues



Nordstrom

• United States
• Retail
• 700 & Above Employee

• Sales Associate

  • Jun 2014 - Jan 2016

  • Engaged with customers in a professional manner while providing excellent customer service • Took initiatives to achieve sales goals, while supporting overall department and store goals • Increased department sales quarterly by 5%, and exceeded sales quota from 5-15% week over week. • Built lasting relationships with customers with post-purchase follow-ups, and scheduling appointments • Shared product knowledge, and guided customers to make purchases reflecting their personal style & shape • Processed and placed special online orders for guests, and in-store cash, check, and credit card transactions • Consistently promoted and opened Nordstrom rewards memberships



Hollister Co.

• United States
• 1 - 100 Employee

• Sales Associate

  • Jan 2012 - Jan 2014

  • Ensured customer satisfaction by greeting every customer in a timely manner • Completed store opening and closing procedures • Assisted in visual display of windows and in-store mannequin displays • Maintained store brand by re-merchandising, price-checking, and light cleaning • Aided with inventory tracking and management semi-annually • Authorized financial transactions of merchandise sales • Ensured customer satisfaction by greeting every customer in a timely manner • Completed store opening and closing procedures • Assisted in visual display of windows and in-store mannequin displays • Maintained store brand by re-merchandising, price-checking, and light cleaning • Aided with inventory tracking and management semi-annually • Authorized financial transactions of merchandise sales