Jenny McPhee
Digital Marketing Executive at Watermans- Claim this Profile
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Bio
Experience
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Watermans
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United Kingdom
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Legal Services
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1 - 100 Employee
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Digital Marketing Executive
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Jul 2022 - Present
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Odro
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United Kingdom
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Software Development
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1 - 100 Employee
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Senior Content Executive
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Jan 2020 - Jul 2022
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INCo
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United Kingdom
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Advertising Services
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100 - 200 Employee
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Sales and Marketing Project Lead
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Mar 2019 - Jan 2020
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Wet Wall Works
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United Kingdom
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Manufacturing
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1 - 100 Employee
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Marketing and Communications Coordinator
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Nov 2017 - Mar 2019
During my role I was integral in all sales and marketing activities such as: strategy development, campaign design and execution, online marketing and social media marketing as well as telephone and face-to-face sales.Responsibilities:Supporting day to day activities of the sales and marketing teamFully responsible for all social media- running campaigns, gathering content and all communications with customers and potential customers Working on advertising campaigns with Clyde Radio, Global Radio, STV, local newspapers and authoritiesConverting leads from online communication platforms to sales Distribution and warehousing tasks such as deliveries and internal stock transfers Constantly keeping my product knowledge up to date and in-depth Updating and editing of website content Tracking Google Analytics and Google Ad-wordsAchievements: Assisting in the entire creative process for the brand’s television debut Finalist in the Inverclyde Chamber Best Branding AwardFully responsible for the promotion and organisation of Cash for Kids Superhero Day sponsorship
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Covergirl Promotional Models
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Australia
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Staffing and Recruiting
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1 - 100 Employee
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Marketing and Sales Intern
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Jan 2017 - Jul 2017
Exposed to sales and marketing activities such as:-Strategy development-Demand generation-Campaign design and execution-Opportunities to be creative, grow professionally and learn outside the classroom-Online Marketing-Social Media MarketingResponsibilities:-Assist with designing and executing sales and marketing campaigns-Conduct market research and develop promotional campaigns for new prospects-Maintain and update customer information via the customer relationship management (“CRM”) system-Provide help launching presence nationally-Develop, write and edit collateral, including sales proposals, website postings, email newsletters and press releases-Assist with tradeshow planning and creating related materials-Assist with developing trade media and PR plans-Support the development of new and innovative marketing collateral-Attend meetings with team members to learn and understand the business
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Co-Founder and Dance Teacher
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Aug 2012 - Aug 2016
Responsibilities:● Regularly liaise with local council & relevant licensing boards to organise hall hire & insurance ● Choreograph freestyle dancing and teach to children aged 3 to 11 years● Retain accurate financial records● Manage Facebook page to attract new members and communicate to existing members● Manage Facebook group for class announcements, pictures from classes and eventsAchievements:● Launched and developed the Troupe● Provisional member of the United Kingdom Alliance of Professional Teachers of Dancing; currently studying towards final certificate● Organised 3 annual dancing shows for the students to demonstrate what they have learned● Raised more than £2000 in one year for charities by organising charity events
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Cigna Health Benefits
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Belgium
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Insurance
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400 - 500 Employee
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Marketing Senior Associate
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Sep 2015 - Jul 2016
Responsibilities:● Manage multiple design projects to agreed timescales ● Manage design process from receipt of brief through to completion● Complete design tasks such as booklets, posters and adverts using InDesign software● Keep regular communication with other designers and team members● Proof read and sense checked collateral, email campaigns and adverts● Set up and issue external and internal email campaigns and monitor success● Write articles and edit the weekly internal newsletter● Manage the team email boxAchievements:● Put my knowledge of branding from university into real life context to help with global rebranding programme● Launched and sourced a new weekly employee profile feature in internal newsletter which received positive feedback● Proposed more efficient design processes and created “how to guides” for them● Responsible for a social media campaign for the internal & external promotion of “World Heart Day”● Recommendations for new disabilities literature were adopted by the business
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Cigna UK HealthCare Benefits
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United Kingdom
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Insurance
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1 - 100 Employee
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Marketing Communications Executive
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Jun 2015 - Sep 2015
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MTV UK, Northern & Eastern Europe
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United Kingdom
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Airport Coordinator
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Nov 2014 - Nov 2014
Responsibilities:● Provided seamless transport for MTV management, talent and crew● Ensured I had accurate data regarding transfers and flight schedules● Managed last minute changes to itineraries and communicated them● Maintained constant communication with hotel and venue teamsAchievements:● Gained experience in how to communicate efficiently and effectively during extremely busy periods● Experience in ensuring the highest standards of customer service Responsibilities:● Provided seamless transport for MTV management, talent and crew● Ensured I had accurate data regarding transfers and flight schedules● Managed last minute changes to itineraries and communicated them● Maintained constant communication with hotel and venue teamsAchievements:● Gained experience in how to communicate efficiently and effectively during extremely busy periods● Experience in ensuring the highest standards of customer service
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Glasgow 2014 Limited
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United Kingdom
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Spectator Sports
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1 - 100 Employee
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Assistant Venue Transport Manager
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Jun 2014 - Aug 2014
Responsibilities:● Ensured athletes and team members received a timely and consistent transportation service to and from official venues● Managed initial planning stages and implemented contingency plans when necessary during games time● Liaised with security and managed vehicle access points and parking permits● Assigned volunteers’ tasks and ensured they carried out their roles to the highest standard whilst also giving them an enjoyable experience● Main port of contact from Glasgow 2014 for contracted security guards at entries and exitsAchievements:● Carried out traffic management and completed Traffic Management● Trusted to be in complete and sole control of the transport office myself on many occasions● Managed a team of 6 contractors and 12 volunteers daily, designated roles, and scheduled breaks and lunch cover for priority jobs
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Warehouse Operator
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Jun 2010 - Sep 2010
Summer job from June-September in 2010, 2012 and 2013. Summer job from June-September in 2010, 2012 and 2013.
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Education
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University of Strathclyde
Bachelor’s Degree, Business Technology and Marketing -
Greenock Academy