Digital Marketing Manager

• Mar 2017 - Present

Work directly with B2B, B2C and Non-Profit organizations to develop and implement strategic marketing plans that expand brand presence and digital growth. Specializing in Search Engine Marketing (SEM) and Search Engine Optimization (SEO) strategy, implementation and optimization. • Google AdWords: PPC Search, Display, Mobile and Video • Facebook: Static, Dynamic and Video Advertising • Google Analytics and Traffic Analysis • Customer Segmentation • Prospect Targeting Vision Design Group is a Google Partner Show less

President & Co-founder

• Feb 2019 - Present

President of the Board of Directors

• Nov 2017 - Present

River Junctions Arts Council strives to bring concerts, theater, films, authors and art exhibits to Wabasha-Kellogg MN at the junctions of the Chippewa, Zumbro, Buffalo and Mississippi Rivers.President: Oct 2019 - PresentTreasurer: May 2018 to Oct 2019Board Member at Large: Nov 2017 - May 2018

Publicity and Marketing Manager

• Jan 2022 - Aug 2023

Grumpy Old Men the Musical marketing and publicity using digital marketing, social media, SWAG, radio & more.

Accounting Bookkeeper

• Feb 2016 - Present

Digital Marketing Consultant, President

• Jan 2010 - Present

Customized strategic Digital Marketing solutions specializing in Non-Profit, B2B, B2C and B2P. Diverse industry background facilitates understanding business requirements to develop strategic profit-building models that increase brand awareness, online market share, customer acquisition and top-line revenue. Customized strategic Digital Marketing solutions specializing in Non-Profit, B2B, B2C and B2P. Diverse industry background facilitates understanding business requirements to develop strategic profit-building models that increase brand awareness, online market share, customer acquisition and top-line revenue.

Board of Directors Newsletter/Ad Sales

• Nov 2018 - Dec 2020

WOMEN IN BUSINESS in Winona MN is here to inspire women of diverse occupations and to provide opportunities for personal and professional growth through leadership, education and networking. WOMEN IN BUSINESS in Winona MN is here to inspire women of diverse occupations and to provide opportunities for personal and professional growth through leadership, education and networking.

Adjunct Faculty Instructor

• Aug 2017 - Dec 2017

Adjunct instructor in the WSU Marketing department. Taught Internet and Social Media Marketing courses. Responsible for development of digital marketing curriculum, textbook selection, course content development and instruction. Adjunct instructor in the WSU Marketing department. Taught Internet and Social Media Marketing courses. Responsible for development of digital marketing curriculum, textbook selection, course content development and instruction.

Digital Marketing Manager

• Mar 2014 - Jan 2016

Led Digital Marketing team that increased online acquisition and customer retention. Team responsible for business requirements; strategy, scope, objectives, forecast/budget and goals; staff, competitive intelligence; vendor management; KPI’s and analysis. Drive relevant, quality traffic through Email, Affiliate marketing, PPC advertising, Comparison Shopping Engines (CSE), Search Engine Optimization (SEO) and industry content websites. Increase engagement through company email and social content. Analyze web data to identify trends and opportunities. • Implemented search engine optimization partner to build and execute SEO strategy. • Usability and personalization testing and optimization to improve website traffic quality and increase conversion. • Launched “PPC friendly” website for search engines with non-weapon related advertising policies. • Increased Social Media engagement by double digits. Show less

Director, Ecommerce Analytics

• Feb 2013 - Dec 2013

EA Connect, LLC division of EDIBLE BRANDS LLC (EDIBLE ARRANGEMENTS LLC), Corporate, Wallingford, CT: B2C/B2B international franchise. Director Ecommerce Analytics, 2013 Define ecommerce analytics, execute testing models and online survey data to improve customer acquisition and retention. Manage Ecommerce Finance Team. • Establish analytical benchmarks for websites, branding, usability, web surveys and SEM Search Engine Marketing (SEM) testing to improve website traffic quality and increase conversion. • Determine ecommerce data integrity and align KPI metrics to develop and execute e-model strategy. • Identify trends in online customer behavior by device, online marketing channels, and competitive landscape. • Manage Ecommerce Finance Team, online credit card processing, and franchise funding. Show less

Senior Manager Online Acquisition

• Mar 2011 - Jul 2012

Direct Marketing Division, B2B international industrial supplier, manufacturer, and direct marketer of industrial safety solutions. Senior Online Acquisition Manager, 2011-2012 Recruited to develop e-marketing management of the Online Acquisition team including: business requirements; strategy, scope, objectives, forecast/budget, and goals; staff, competitive intelligence; vendor management; KPI’s and analysis. Drive relevant, quality traffic through Search Engine Marketing (SEM), Pay Per Click Advertising (PPC) and Affiliate Marketing to increase customer acquisition and re-engage current customers to improve customer satisfaction and top-line growth. Analyze web data to identify trends and opportunities. • Developed, implemented and managed acquisition team using a multi-channel, multi-brand e-marketing business model that improved effectiveness, productivity and revenue. • Increased website traffic quality that delivered higher YOY ROAS while increasing budget. • Developed competitive intelligence that aligned keyword strategy with forecast and budget that delivered an increase in PPC and Affiliate ROAS. • Developed KPI’s, web analytics and testing that measured e-marketing performance. Show less

Director Ecommerce

• 2010 - 2011

B2B/B2C food manufacturer and direct marketer Director Ecommerce, 2010-2011 Develop, implement and manage a multi-channel, multi-brand e-marketing business model that consistently improved effectiveness, productivity and revenue through PPC, Email, Affiliates and SEO campaigns. Define and implement KPIs and web analytics to measure these programs. • Improved B2C PPC advertising website traffic quality that delivered 100% growth in YOY revenue. • Improved B2C Email traffic quality that delivered 200% growth in YOY revenue. Show less

Manager, Web Content U.S. Ecommerce

• Jan 2005 - Nov 2009

B2B multi-brand international industrial distributor Manager, Web Content U.S. Ecommerce, 2009 Responsible for leading the Web Content team that supported over 11 brands. Manage team through multi-brand change management to an integrated web content team (10 employees). • Developed, implemented and managed multiple teams using a multi-channel, multi-brand e-marketing business model that consistently improved effectiveness, productivity and revenue. • Migrated customers from to traditional commerce to ecommerce. • Authored/implemented business continuity emergency preparedness plan for Ecommerce team. E-Marketing Manager, W.W. Grainger, formerly known as Lab Safety Supply, 2008-2009 Responsible for leading ecommerce e-marketing team in PPC, Email, SEO and Web Analytics with a multi-million dollar forecast/budget for 10 brands. Developed and implemented strategic plan for e-marketing multi-brand integration to increase customer acquisition and re-engage current customers to improve customer satisfaction and life time value. Analyze website traffic driving e-marketing efforts and sales data to identify product and market trends, strengths, weaknesses, and opportunities. E-Marketing Analyst, Customer Research and Analysis, Lab Safety Supply, 2005-2008 Responsible for managing business requirements and implementation of e-marketing programs for four brands including: Email, Paid Search (PPC), and Web Analytics. • Email: Initiated and implemented email authentication and CAN SPAM regulations for compliance. • Email: Researched, negotiated and implemented new email service provider and delivered significant growth in circulation and YOY revenue. • PPC: Proposed/launched high performing program that delivered significant revenue growth. • Web Analytics: Researched, negotiated and implemented Omniture and KPI’s performance metrics. Show less

Online Advertsing Manager

• Aug 2003 - Sep 2004

B2B/B2C internet domain name registrar Online Advertising Manager, 2003-2004 Responsible for research, prospect, and negotiation of online advertising contracts to support online media plan. Plan, develop, and execute ad creative optimization, tests, analysis, and report results. Initiate and build competitive intelligence research and analysis that gained market share. • Generated quality website traffic that delivered customer acquisition within business goals/budget. B2B/B2C internet domain name registrar Online Advertising Manager, 2003-2004 Responsible for research, prospect, and negotiation of online advertising contracts to support online media plan. Plan, develop, and execute ad creative optimization, tests, analysis, and report results. Initiate and build competitive intelligence research and analysis that gained market share. • Generated quality website traffic that delivered customer acquisition within business goals/budget.

Marketing Research Manager

• 1996 - 2003

B2B international industrial distributor, 1996-2003 Marketing Research Manager, 1999-2003 Responsible for managing Marketing/Customer Research team developing strategic market planning. Research, develop and analyze company target market and promotional strategies to define advertising campaigns and analyze their results. Manage staff that coordinated the eight Sales Development Teams who were responsible for over 750 national/international branches. • Proposed, researched, negotiated, and implemented new prospecting system. Managed market research, evaluation, and analysis of prospect and customer markets that delivered 16% new account growth and plan new site expansion for over 1300 locations. • Designed and administered customer product surveys to guide product development. • Developed competitive intelligence initiatives to protect market share. Training Development Coordinator, 1996-1999 Responsible for coordinating field manager education and instructional design via classroom and multimedia training in sales, product, and HR. Manage staff and adaptation of textbooks to digital. Education Coordinator, 1996 Responsible for testing and analyzing sales/product knowledge for national/international sales team. Show less