Logistics & Sourcing Manager

• Sep 2023 - Present

Logistics Admin

• Apr 2023 - Sep 2023

Operations & Experience Manager

• Sep 2021 - Feb 2023

Ops Associate

• Mar 2021 - Aug 2021

Senior Campaign Operations Manager

• Jun 2018 - Jan 2021

Senior Customer Success Manager

• Aug 2017 - May 2018

Customer Success Manager

• Mar 2015 - Aug 2017

Senior Search Analyst

• Jun 2014 - Feb 2015

• Manage and optimize paid marketing campaigns across search, social, and retargeting platforms • Lead client calls and maintain client satisfaction through transparent communication • Create and execute processes for the search department to improve efficiency • Assist clients with account set up and troubleshooting; ensure tracking is implemented correctly for all campaigns • Collaborate with SEO, creative, and sales departments for proposals and cross-department solutions for prospective and existing clients • Audit paid search accounts for potential clients; providing recommendations and identifying areas for improvement • Research and collaborate with third party vendors in order to best meet client goals (Kenshoo, Criteo, Mobile App Tracking, AdParlor, and Localytics) • Test new beta programs and vendors for improved campaign performance Show less

Senior Search Analyst

• Oct 2012 - May 2014

• Thorough account maintenance of paid search and Facebook campaigns • Project budgets and create media plans for each quarter • Write copy in compliance with pharma industry standards • Strategize and execute testing • Utilize Google Analytics and Omniture to ensure campaigns are tracking properly, as well as to measure key actions for each client • Work to hit both branding and ROI goals for all clients • Prepare in depth reporting and analysis on a bi-weekly and monthly basis, provide optimization suggestions *Promoted from Search Analyst in February 2014 Show less

Search Analyst

• Sep 2011 - Sep 2012

• Manage paid search advertisements for multiple brands including: Avery, Kimberly Clark, Esselte, Swingline, Duracell, Hammermill, Energizer, Pentel, Pilot, Sharpie, Hewlett Packard, and HON Furniture• Monitor and optimize several campaigns in Google AdWords to reach goals for ROAS and CTR• Create original copy for paid search advertisements to promote over 400,000 products carried by Shoplet.com• Coordinate with Merchandising and Graphic Design departments to create Display Advertisements, promotional banners, and custom landing pages• Plan and execute new strategies such as Geo Targeting, Display Advertisements, Mobile Advertisements, and Dynamic Search Advertisements with account managers at Google during bi-weekly conference calls• Utilize advanced bid stacking strategies for differing match types to target search terms as closely as possible • Stay up to date with the evolving search industry for opportunities to grow the account Show less

Search Engine Marketing (SEM) Intern

• Jun 2011 - Sep 2011

• Manage campaigns in Google AdWords effectively by monitoring cost and increasing revenue• Communicate with Merchandising department to optimize landing pages by ensuring accuracy of product descriptions and promote vendors through pay per click advertisements • Contribute to Social Media initiatives by writing blog posts containing SEO keywords

Chief Assistant

• Mar 2004 - Aug 2010

• Handled prospective clients’ inquires about Kumon • Facilitated the on-boarding process for new students by scheduling placement tests and student orientations • Entered data into Kumon’s proprietary software, CMS-2 • Orchestrated an award ceremony for all Kumon students in the NNJ region • Handled prospective clients’ inquires about Kumon • Facilitated the on-boarding process for new students by scheduling placement tests and student orientations • Entered data into Kumon’s proprietary software, CMS-2 • Orchestrated an award ceremony for all Kumon students in the NNJ region