Experience

SEE Global Entertainment Inc.

• United States
• Entertainment Providers
• 1 - 100 Employee

• Business Development Specialist

  • Mar 2023 - Oct 2023

  Cultivate business partnerships and produce Immersive Experiences globally. Cultivate business partnerships and produce Immersive Experiences globally.



CBF PRODUCTIONS

• United States
• Entertainment Providers
• 1 - 100 Employee

• Director - Experiential Marketing | Immersive Experiences

  • Jun 2021 - Feb 2023

  Responsible for all aspects of production, marketing, budget management, event management, and ticket sales including negotiating contracts, securing partnerships, and producing signature events. Responsible for all aspects of production, marketing, budget management, event management, and ticket sales including negotiating contracts, securing partnerships, and producing signature events.



Interluxe Group

• Partnership Marketing

  • Feb 2020 - Oct 2020

  A boutique agency providing strategic consultation, creative services, and experiential marketing support across the automotive, design, luxury lifestyle, and hospitality industries. Provided key management of experiential events for luxury automotive clients. Conducted strategic market research and secured corporate partnerships at a national level. Created strategic partnership opportunities to enhance the brand’s scope and provide clients with qualified prospective customers… Show more A boutique agency providing strategic consultation, creative services, and experiential marketing support across the automotive, design, luxury lifestyle, and hospitality industries. Provided key management of experiential events for luxury automotive clients. Conducted strategic market research and secured corporate partnerships at a national level. Created strategic partnership opportunities to enhance the brand’s scope and provide clients with qualified prospective customers resulting in direct profits. Show less A boutique agency providing strategic consultation, creative services, and experiential marketing support across the automotive, design, luxury lifestyle, and hospitality industries. Provided key management of experiential events for luxury automotive clients. Conducted strategic market research and secured corporate partnerships at a national level. Created strategic partnership opportunities to enhance the brand’s scope and provide clients with qualified prospective customers… Show more A boutique agency providing strategic consultation, creative services, and experiential marketing support across the automotive, design, luxury lifestyle, and hospitality industries. Provided key management of experiential events for luxury automotive clients. Conducted strategic market research and secured corporate partnerships at a national level. Created strategic partnership opportunities to enhance the brand’s scope and provide clients with qualified prospective customers resulting in direct profits. Show less



Shelby International; Carroll Shelby Foundation

• Gardena (Los Angeles) CA

• Executive Director

  • Apr 2004 - Nov 2018

  A premier performance car company in the United States, established in 1962 with a philanthropic division that provides medical assistance for Childhood Healthcare and Automotive Education. Planned, coordinated, and integrated marketing and all cause-marketing activities of the parent company and its divisions. Developed and managed national event marketing programs, including strategic planning, financial goals, budget management, and ROI tracking. Led a team focused on executing… Show more A premier performance car company in the United States, established in 1962 with a philanthropic division that provides medical assistance for Childhood Healthcare and Automotive Education. Planned, coordinated, and integrated marketing and all cause-marketing activities of the parent company and its divisions. Developed and managed national event marketing programs, including strategic planning, financial goals, budget management, and ROI tracking. Led a team focused on executing national campaigns, including email, direct mail, database marketing, and digital marketing. Secured over $8+ Million in donations, sponsorships, partnerships, and gross revenue Developed and implemented all programs to maximize cause-marketing opportunities by identifying strategic partners to elevate brand recognition and cultivate consumer loyalty Responsible for the identification, cultivation, solicitation, and stewardship of corporate partners, private and corporate foundations, and individual donors to ensure the organization meets goals Coordinate media stories and have established strategic relationships with key automotive and lifestyle media. Create social network marketing strategies and develop impactful social experiences that enhance consumer engagement Responsible for creation and tactical execution of promotions and marketing initiatives, including the development of communication plan, website design, e-commerce, budgets, sponsorship sales and integration, event/trade show management to increase ROI Cultivate donor relations and loyalty through exemplary customer service with the ability to exhibit confidentiality, discretion, tact, and professionalism Worked directly with the President and Board of Directors to establish and implement a comprehensive financial development strategy with measurable performance goals Show less A premier performance car company in the United States, established in 1962 with a philanthropic division that provides medical assistance for Childhood Healthcare and Automotive Education. Planned, coordinated, and integrated marketing and all cause-marketing activities of the parent company and its divisions. Developed and managed national event marketing programs, including strategic planning, financial goals, budget management, and ROI tracking. Led a team focused on executing… Show more A premier performance car company in the United States, established in 1962 with a philanthropic division that provides medical assistance for Childhood Healthcare and Automotive Education. Planned, coordinated, and integrated marketing and all cause-marketing activities of the parent company and its divisions. Developed and managed national event marketing programs, including strategic planning, financial goals, budget management, and ROI tracking. Led a team focused on executing national campaigns, including email, direct mail, database marketing, and digital marketing. Secured over $8+ Million in donations, sponsorships, partnerships, and gross revenue Developed and implemented all programs to maximize cause-marketing opportunities by identifying strategic partners to elevate brand recognition and cultivate consumer loyalty Responsible for the identification, cultivation, solicitation, and stewardship of corporate partners, private and corporate foundations, and individual donors to ensure the organization meets goals Coordinate media stories and have established strategic relationships with key automotive and lifestyle media. Create social network marketing strategies and develop impactful social experiences that enhance consumer engagement Responsible for creation and tactical execution of promotions and marketing initiatives, including the development of communication plan, website design, e-commerce, budgets, sponsorship sales and integration, event/trade show management to increase ROI Cultivate donor relations and loyalty through exemplary customer service with the ability to exhibit confidentiality, discretion, tact, and professionalism Worked directly with the President and Board of Directors to establish and implement a comprehensive financial development strategy with measurable performance goals Show less



U.S. Marketing & Promotions Agency, Inc.

• United States

• Senior Account Supervisior

  • 2003 - 2004

  Managed a multi-million dollar “event-marketing” program to establish strong brand recognition Organized name generation to directly affect the sales profits Analyzed data and implemented strategic changes to maximize growth and profitability of campaign. Created new reporting system to provide client and agency real-time result access Created guidelines for program execution and aggressively targeted specific demographics to reach overall program goals Managed… Show more Managed a multi-million dollar “event-marketing” program to establish strong brand recognition Organized name generation to directly affect the sales profits Analyzed data and implemented strategic changes to maximize growth and profitability of campaign. Created new reporting system to provide client and agency real-time result access Created guidelines for program execution and aggressively targeted specific demographics to reach overall program goals Managed brand marketing team and conducted on going sales trainings. Identified specific selling messages to promote and establish brand image Facilitated program budgets; coordinated logistical operations to create an efficient workforce Show less Managed a multi-million dollar “event-marketing” program to establish strong brand recognition Organized name generation to directly affect the sales profits Analyzed data and implemented strategic changes to maximize growth and profitability of campaign. Created new reporting system to provide client and agency real-time result access Created guidelines for program execution and aggressively targeted specific demographics to reach overall program goals Managed… Show more Managed a multi-million dollar “event-marketing” program to establish strong brand recognition Organized name generation to directly affect the sales profits Analyzed data and implemented strategic changes to maximize growth and profitability of campaign. Created new reporting system to provide client and agency real-time result access Created guidelines for program execution and aggressively targeted specific demographics to reach overall program goals Managed brand marketing team and conducted on going sales trainings. Identified specific selling messages to promote and establish brand image Facilitated program budgets; coordinated logistical operations to create an efficient workforce Show less



KBA Marketing

• Chicago, IL

• Senior Account Manager

  • Jan 2002 - Jun 2003

  Managed and executed operations for a nationwide lifestyle event-marketing program for General Motors Company to introduce new brand products to their targeted audience. Provided the product to the consumer in their environments, to establish and strong brand recognition to influence purchasing patterns. Developed client database through name generation that directly impacted increase in sales Provided on going sales training to brand ambassadors to establish and… Show more Managed and executed operations for a nationwide lifestyle event-marketing program for General Motors Company to introduce new brand products to their targeted audience. Provided the product to the consumer in their environments, to establish and strong brand recognition to influence purchasing patterns. Developed client database through name generation that directly impacted increase in sales Provided on going sales training to brand ambassadors to establish and protect brand image. Analyzed data and implemented strategic changes to maximize growth and profitability of campaign. Show less Managed and executed operations for a nationwide lifestyle event-marketing program for General Motors Company to introduce new brand products to their targeted audience. Provided the product to the consumer in their environments, to establish and strong brand recognition to influence purchasing patterns. Developed client database through name generation that directly impacted increase in sales Provided on going sales training to brand ambassadors to establish and… Show more Managed and executed operations for a nationwide lifestyle event-marketing program for General Motors Company to introduce new brand products to their targeted audience. Provided the product to the consumer in their environments, to establish and strong brand recognition to influence purchasing patterns. Developed client database through name generation that directly impacted increase in sales Provided on going sales training to brand ambassadors to establish and protect brand image. Analyzed data and implemented strategic changes to maximize growth and profitability of campaign. Show less



The DeYoung Group Public Relatinos

• Greater Chicago Area

• Senior Account Manager

  • Jan 1998 - Jan 2001

  Directed PR/media initiatives for a myriad of corporate, consumer, hospitality and entertainment campaigns Provided strategic direction; created timelines, budgets, and reports for clients Created and presented new business presentations outlining strategic plans and solidified new business opportunities. Provided creative and non-traditional publicity strategies to garner media attention, while utilizing a wide spectrum of clients to create cross-promotional opportunities… Show more Directed PR/media initiatives for a myriad of corporate, consumer, hospitality and entertainment campaigns Provided strategic direction; created timelines, budgets, and reports for clients Created and presented new business presentations outlining strategic plans and solidified new business opportunities. Provided creative and non-traditional publicity strategies to garner media attention, while utilizing a wide spectrum of clients to create cross-promotional opportunities Spearheaded marketing efforts for multi-million dollar themed restaurants; Developed promotional marketing programs to establish brand image. Integrating media placements, direct, print, radio, Internet and outdoor advertising, events, and online promotions Negotiated sales and promotional opportunities with vendors and sponsors resulting in successful cross-promotions, capitalized on “trade-value” for a high direct return on marketing dollars Show less Directed PR/media initiatives for a myriad of corporate, consumer, hospitality and entertainment campaigns Provided strategic direction; created timelines, budgets, and reports for clients Created and presented new business presentations outlining strategic plans and solidified new business opportunities. Provided creative and non-traditional publicity strategies to garner media attention, while utilizing a wide spectrum of clients to create cross-promotional opportunities… Show more Directed PR/media initiatives for a myriad of corporate, consumer, hospitality and entertainment campaigns Provided strategic direction; created timelines, budgets, and reports for clients Created and presented new business presentations outlining strategic plans and solidified new business opportunities. Provided creative and non-traditional publicity strategies to garner media attention, while utilizing a wide spectrum of clients to create cross-promotional opportunities Spearheaded marketing efforts for multi-million dollar themed restaurants; Developed promotional marketing programs to establish brand image. Integrating media placements, direct, print, radio, Internet and outdoor advertising, events, and online promotions Negotiated sales and promotional opportunities with vendors and sponsors resulting in successful cross-promotions, capitalized on “trade-value” for a high direct return on marketing dollars Show less