Director of Brand Partnerships

• Sep 2023 - Present

Local Lead- NYC- Hispanic Organization of Leaders in Action (HOLA) Business Resource Group

• 2023 - Present

Client Solutions (Disney)

• Sep 2019 - Present

• Proactively uncover sales opportunities using Nielsen data and tools to drive sales in client markets, in addition to regional and national opportunities • Engage with our client’s corporate research leaders & local client managers – research, sales, creative services & news- creating custom tailored solutions to their specific needs • Educate stakeholders on media landscape trends and Nielsen’s innovations to advance audience optimization• Proactively call clients to probe for sales opportunities and provide materials• Proactively share Thought Leadership pieces, Communications, NielsenWire posts, Total Audience Report, etc. with focus on how Nielsen insights & data can drive client success.• Utilize SalesForce for strong coordination between Account Sales and Account Management• Partner cross-functionally with internal teams to activate client training & drive product usage • Create cohesive client letters and deliver presentations to client teams, large & small Show less

Sr. Manager, Media Strategy

• Nov 2014 - 2019

Accounts: Colgate, American Girl, Burlington, Dunkin' • Delivery of high level brand and consumer insights across the entire media landscape to drive connection platforms and inspired "executional" ideas. • Lead and contribute to ongoing strategic client engagements – developing a deep understanding of the client’s business environment, competitive landscape, brand goals, vision and strategy • Lead the charge to identify compelling insights, customer needs and market opportunities that create a competitive advantage and help drive business for clients • Develop, implement and maintain strategic and integrated client media plans and marketing recommendations. • Build plan options that deliver against objectives/strategies; proactively investigate media opportunities and craft well supported, articulate points – of – view (POVs) • Understand clients' business objectives to drive success • Develop clear business cases around opportunities for engagement • Successfully articulate trends and behaviors, findings to determine the implications for the brand • Contribute to new business pitches • Lead and motivate team members while overseeing and directing account activities • Provide guidance on setting or re-defining priorities. • Manage a staff of media professionals • Identify with staff developmental opportunities and help them to work toward their professional goals • Serve as a liaison among Initiative departments contributing to client account, as well as developing Agency Management and Client relationships • Maintain thorough, real time knowledge of client business • Establish processes and communicate clear direction to Client Director • Manage and be accountable for media budgets and client billing Show less

Multicultural Buying Manager, National Video- General Motors

• Jun 2012 - Nov 2013

•Responsible for managing multi million multicultural media budget and media buys for General Motors, as well as creating and executing media strategies, and effectively communicating these strategies to clients. • Helped in the development and management of a team of Media Buyers and Jr. Media Buyers • Forged relationships with media partners and apply these relationships to gain a deeper knowledge of the marketplace • Arranged and ran client meetings regarding day to day issues, reporting and updates • Negotiated Upfront deals and Sponsorships (The World Cup) and Scatter Media Buys • Oversaw the development of media POV’s for client • Presented corporate ownership issues to client • Developed marketplace analyses • Troubleshoot billing and allocation problems • Oversaw proper posting of client reports • Assisted in all Multicultural research projects • Assisted in preparation and presentation of strategy and upfront to client Show less

National Activation Associate- Coca Cola

• Apr 2011 - Jun 2012

• Negotiated all national scatter buys and added value for Coke, Fuze and Powerade • Managed and implemented stewardship reports for all buys within designated Coca-Cola brands • Provided tracking reports and posting data analysis to client quarterly • Served as mentor to Junior Associates • As part of Coca-Cola’s Strategic Property team, helped manage and activate all deliverables related to American Idol/Fox sponsorship • Negotiated all national scatter buys and added value for Coke, Fuze and Powerade • Managed and implemented stewardship reports for all buys within designated Coca-Cola brands • Provided tracking reports and posting data analysis to client quarterly • Served as mentor to Junior Associates • As part of Coca-Cola’s Strategic Property team, helped manage and activate all deliverables related to American Idol/Fox sponsorship

Media Buyer

• Jul 2007 - Apr 2011

Accounts: Sprint, The Home Depot, Greyhound, Wendy's, Royal Caribbean • Worked on top-notch accounts with some individually billing over $40MM in one of the top 10 AAAA agencies nationally • Handle every single media for main wireless brands, Sprint and formerly Nextel on Network TV, Local TV, Network Radio, Local Radio, and Print as main Buyer • Handled every single media for main Home Improvement retailer, The Home Depot, on Network TV, Local TV, Network Radio, Local Radio, Print, and Online delivering lowest rates at the Agency given volume; also for previous clients including Wendy’s, Royal Caribbean Cruise Line, and Greyhound • Negotiated key added value and promotional opportunities with every buy • Represented the client/agency in negotiations, client meetings, and conference calls • Delivered recommendations on how to best allocate budgets, utilizing media research tools, internal resources and industry/market knowledge • Analyzed buys and proposed recommendations that increase reach and frequency while maintaining cost efficiency Show less