Director of Product Management

• Mar 2022 - Present

Director Digital Platforms & Growth

• Nov 2019 - Dec 2021

* Defined and executed strategic digital experience web & portal roadmap * Built team and revamped cross functional team governance and execution processes * Spearheaded modernization of digital platforms - web ecosystem & integrated MarTech * Implemented digital performance analytics and reporting, building framework and platform in collaboration with sales and BI. * Built marketing operations function and programs focused on automation, data management, lead management, and digital campaign operations

Director, Digital Experience (Global)

• Feb 2018 - Sep 2019

Developed, led, and executed Customer Portal product strategy, including vision, strategy, multi-year roadmap, and operational alignment. Focused on an end-to-end experience transforming how businesses could do business with JDA. Key Impact: - Identified product vision, roadmap, and experience strategy - including automation, ML, personalization, b2b payments, data & customer informed optimization - Collaborated with IT partners to implement new technologies, architecture changes and iterative continues development approaches necessary to accomplish the vision - Achieved buy-in at senior level and cross-functionally with Customer Success, Support, Marketing, IT, and Operation teams for digital product strategy and vision - Secured ‘new’ budget and shadow P&L partnering with Finance to develop ROI for team and technologies

VP Director, Digital Experience & Innovation: Head of eCommerce Web Mobile Product, Digital Mktg, UX

• May 2015 - Dec 2016

Reporting to the CXO, I was accountable for the eBusiness and eCommerce strategy, product roadmap and P&L for multi-billion-dollar e-commerce, and ordering channel growth results. Results included increased customer adoption and customer acquisition by implementing digital sales enablement strategy, customer feedback and analysis learnings, and direct go-to-market strategies. Collaborated cross-functionally to drive continual improvement of cross-team processes. * Met and exceeded revenue goals leading cross-functional execution of strategic multi-channel Buy Online Pick-up in Store (BOPIS) on time and within budget * Drove strategic shift from eBusiness to eCommerce capabilities for Canadian market and business case for US shift clearing concerns with credit card costs. * Rebuilt partnership with IT teams achieving process improvements processes delivering projects and releases more frequently, on time, under budget, and with improved quality * Assessed, restructured, and led CoE eCommerce product and digital marketing team managing the digital experiences with expertise in UX/UI, product management, product marketing, analytics, and direct to customer digital marketing

Sr. Director, Digital Marketing and Optimization

• 2011 - 2015

Accountable for the digital marketing strategies and tactical execution for Experian's vertical business units ($350M - Public Sector, Health, Auto, Business Info) supporting the customer journey and driving demand generation and inquiries into sales channels.Key Impact:* Transformed traditional marketing communication team into a digital data-driven team incorporating marketing KPIs into performance and campaign goals* Integrated marketing automation platform and capabilities into marketing strategies, tactics and processes* Implemented and optimized cross-channel campaign strategies and execution – Email, Social, SEO, SEM, Web, Event, content,

Director, Global eCommerce

• 2009 - 2011

Responsible for consistent online branding, developing the web strategy and executing the global web information architecture and building SEO equity through consolidation and content. Role expanded to include accountability for site optimization for B2B and small business traffic acquisition and customer interactions to increase small business customer eCommerce revenues and general site user experience and content management for B2B and B2C.Key Impact:* Increased SEO traffic by 27%; exceeded eCommerce revenue goals increasing first year by 17% and inquiries first year by 85% exceeding goals YOY* Shifted site IA from business organizational focus to user needs* Evolved static content site design, processes and functionality to a lead generation website* Collaborated cross-functionally to create one brand look across platforms and interactions* Incorporated user experience methodologies and approach into team – usability expertise, user-centered design, measurement and competitive and user research created Center of Excellence* Incorporated iterative A/B testing, web user analytics and standardized reporting to identify conversion optimization opportunities and enhancements* Defined requirements, identified technologies and worked with development team to implement Interwoven content management (CMS), Brightcove video hosting, Wordpress platform, Google site search, Adobe web analytics, and inquiry database...

Sr. Product Manager | UX, Customer Experience Program

• 2007 - 2009

Led the user experience of B2B2C online products incorporating customer-centered design methodologies, user research, and usability. Expanded role to include evangelizing user-centered design across customer touch points. Key Impacts: * Designed and executed user experience programs to share user research and usability practices with employees in order to incorporate in product design, processes and materials * Achieved cross-functional executive support on customer experience initiatives * Requested by senior management in varying functions to help develop strategies and projects to improve aspects of the customer experience * Took initiative to create and become the Community Manager for the Customer Advisory forum -- responsible for the strategies, management, and evolution of the product focused co-design strategic community forum.

Director Web Business Development | Canada eCommerce

• 2006 - 2007

Managed $3 million P&L and business development for Canadian focused ecommerce website (B2C) including payment methods, fraud mitigation technologies, marketing efforts and customer experience improvements.

Director Web Product Delivery | Global eCommerce

• 2003 - 2006

Delivered requirements definition, design and execution of products, functionality, features, marketing programs and managed the UI on westernunion.com (B2C) consisting of 13 localized multi-language eCommerce websites and 190 global content websites.Highlights:Expanded product delivery responsibilities beyond requirements and IT liaison to build a revenue contributing team, with UI, UX, process and functionality design, measuring, testing and optimization which contributed $8 million in revenue annually for user experience improvements towards a $90 million plan goal. Identified technologies, wrote funding justification, requirements, training and managed the implementation of technology process improvements such as global content management systems, web analytics programs, and user acceptance testing.Identified opportunity, built and managed a disciplined approach for measurement and analysis of user interaction and experience.

Manager, Global Web Delivery

• 2000 - 2003