Experience

Expero

• Türkiye
• Staffing and Recruiting
• 1 - 100 Employee

• Vice President Asia Pacific

  • Aug 2019 - Present

  Expanding Expero’s software and product development services to the Asia-Pacific region. Currently seeking new business opportunities to impact medium to large businesses, especially in the realm of supply chain, fraud detection, entitlements, graph technology, customer 360 and machine learning.

• VP of Client Services & Delivery

  • Nov 2014 - Aug 2019

  Executive team leader, driving the end-to-end success of all client accounts from initial engagement to final delivery. Among the many industries that Expero serviced, my primary focus included financial services and banking, high-tech, supply chain, enterprise software, biomedical research and gaming.



Webfoot, Inc.

• United States

• Business Owner

  • Mar 2009 - Nov 2014

  Founded and led a successful, full-service digital UX firm providing user-centered design, including custom software solutions, web, mobile, ecommerce, content management and social media. • Partnered with companies to create measurable impact on the user experience • Overhauled the user experience for a top energy retail provider, including: Website Redesign, Customized CMS Platform, Online Shopping & Enrollments, Affiliate Program, Broker Portal, My Account, Community Blog, Mobile Payment Locator, and Online Campaigns • Designed and developed a robust, Windows 8 camera application for an industry leading mobile PC company • Implemented the creative design for mobile apps such as American Airlines, FlightTrack, Genius Scan, Gowalla, and Archie Comics as part of a Microsoft initiative to ramp up its WP7 smart phone presence • Became a key account lead for Expero, a leading custom software and design company Show less



Powered, Inc.

• United States
• Individual and Family Services

• Director of Strategic Accounts

  • Apr 2008 - Feb 2009

  Led the team and client relationship for the Sony account, managing its first online community forum and gallery, plus on-going technical marketing content. Developed the overarching vision and plan for Sony’s suite of social media programs to help foster passion for the Sony brand and consumer products. Led the team and client relationship for the Sony account, managing its first online community forum and gallery, plus on-going technical marketing content. Developed the overarching vision and plan for Sony’s suite of social media programs to help foster passion for the Sony brand and consumer products.



Critical Mass

• Advertising Services
• 1 - 100 Employee

• Account Director, USAA Account

  • Jan 2005 - Apr 2008

  Led the USAA.com Strategic Redesign effort, which not only revamped the entire onlineexperience but also laid the foundation for its core branding and marketing efforts. Performed extensive customer research and large-scale corporate integration efforts, resulting in better than expected results of maintaining USAA’s 97% customer satisfaction goal. Grew annual account revenue from $1MM to $8MM and increased team capacity from 9 to 37 FTEs over 2 1⁄2 years (one of Critical Mass’s largest accounts at that time). Managed and nurtured extensive client relationships across USAA’s large, highly-matrixed organization. Show less

• Senior Account Manager, Dell

  • Mar 2004 - Feb 2005

  Delivered results-driven design, content, and information architecture for Dell.com that directly impacted higher website consideration, conversion, and margin (e.g. Printer Solution Center increased online printer purchases by 170% YoY on MLB site). Drove new business opportunities for Critical Mass that expanded client relationships across Dell’s organization and ultimately increased client billings.



TXU

• United States
• Utilities

• Senior Program Manager

  • Sep 2001 - Mar 2004

  During the initial phase of energy deregulation in Texas, helped to build the “startup” retail electricity brand for TXU Energy. Personally responsible for creation and management of channel and affiliate programs, which drove 50% of all new customer acquisitions. As part of this effort, additionally designed and launched the company’s first metrics and reporting tool for online and offline campaigns (supporting Channel Sales, Operations and Marketing segments). During the initial phase of energy deregulation in Texas, helped to build the “startup” retail electricity brand for TXU Energy. Personally responsible for creation and management of channel and affiliate programs, which drove 50% of all new customer acquisitions. As part of this effort, additionally designed and launched the company’s first metrics and reporting tool for online and offline campaigns (supporting Channel Sales, Operations and Marketing segments).



Dell

• IT Services and IT Consulting
• 1 - 100 Employee

• Online Advertising Program Manager

  • Feb 2000 - Feb 2001

  Managed all online advertising for Dell’s Small Business division, including strategic planning, budgeting, agency briefings and reviews. Responsible for $7 million annual budget with key media partners (i.e. CNet, ZDNet, PC World, Yahoo!), increasing online advertising revenue by 120% through optimizing placement of media buys. Additionally, launched Dell’s first B2B affiliate program, generating millions in weekly revenue by the end of my tenure.

• Print Advertising Manager

  • Feb 1999 - Jan 2000

  Managed print advertising for Dell’s Small Business division, directing campaigns from early planning/briefing stages to final blueline. Responsible for $40 million annual media budget, with 25 unique ads per month across 35 national publications (i.e. PC Magazine, PC World, PC Computing).



Euro Sports Marketing

• Account Manager and New Business Lead

  • May 1997 - Jul 1998

  Worked with brand name clients such as Tic Tac and Coca Cola to identify sporting event sponsorship opportunities in support of their annual marketing objectives. Negotiated sponsorship opportunities and contracts on behalf of clients. Worked with brand name clients such as Tic Tac and Coca Cola to identify sporting event sponsorship opportunities in support of their annual marketing objectives. Negotiated sponsorship opportunities and contracts on behalf of clients.



McCann-Erickson Central Limited Company

• Account Executive

  • May 1996 - Apr 1997

  Launched the first brand campaign for Maybelline (L’Oréal) in the Czech and Slovak markets, managing all aspects of point of sale promotional activities. Launched the first brand campaign for Maybelline (L’Oréal) in the Czech and Slovak markets, managing all aspects of point of sale promotional activities.