Experience

Plan.Net Americas
• United States
• Technology, Information and Internet
• 1 - 100 Employee
• Founder and Managing Partner

  • Feb 2023 - Present


Razorfish

• United States
• Advertising Services
• 700 & Above Employee

• Executive Vice President, Managing Partner

  • Jun 2010 - Feb 2023

  As Managing Partner, oversaw the Mercedes-Benz USA Digital AOR relationship for nearly 13 years. Responsible for client satisfaction, account health, team joy, and revenue growth. Highlights include: • Led a team of up to 140 people, including Strategists, Developers, User and Visual Experience teams, Program and Project Managers, as well as Data Scientists and Engineers. • Created a culture of acceptance, excellence, curiosity, collaboration, empathy and fun. Lowest attrition rate of any account during a tumultuous time of multiple agency mergers. • Expanded our business from the MBUSA Marketing team to other divisions within the company, as well as MB Canada, Mercedes-Benz Financial Services, and MB China. • Led the team that concepted, sold through and developed the Mercedes Owner’s platform – Mercedes me. • Helped to spearhead a custom CDP that became the gold standard at a global level. • Launched the Digital Shopping Experience (DSE) – MBUSA’s first foray into selling cars online. Required extensive prototyping, sell-through to the Dealer Board and Executive Management, and setup within pilot dealerships. • Integral to the success of MB’s Digital Marketing team when they moved their headquarters from New Jersey to Atlanta. Ensured continuity, collaboration, and the onboarding of all new employees. • Oversaw all yearly planning activities, the set up and approvals of all contracts, and KPI development. • Developed and evolved program level governance including team integration, status reporting, financial reporting, client and team health, development processes. Promoted from GVP, Managing Partner in 4/2022 to EVP, Managing Partner Promoted from VP, Group Program Director in 5/2017 to GVP, Managing Partner Promoted from Group Program Director in 4/2012 to VP, Group Program Director Promoted from Program Director in 11/2011 to Group Program Director Show less



SS+K

• United States
• Advertising Services
• 1 - 100 Employee

• VP, Director of Creative Production & Operations

  • Mar 2009 - Jun 2010

  Worked with clients to define program and project expectations. Managed creative and technology teams during program development, working with counterparts on the client side. Responsible for all staffing assignments, project schedules and budgets. Participated in new business meetings and proposal development. Instituted bi-monthly project actuals as well as a resource allocation process. Specific projects include: • Launched a campaign for Allstate’s teen driving initiative “Texting Kills.” Programmatic elements include 30 city truck tour, Facebook presence and media • Launched a campaign for the Climate bill, including radio, Web site (http://consequence09.org), banner ads, posters and videos • Developed a Facebook application in support of President Obama’s first 100 days in office • Led the team in the creation of a social media strategy for GM’s 2010 LaCrosse Show less



Bond Art and Science

• Consultant

  • Nov 2008 - Mar 2009

  Account lead on the full Web site redesign for Fiduciary Trust as well as the annual report Web site for the VF Corporation. Instituted weekly resourcing and budget actualization processes for the agency. Account lead on the full Web site redesign for Fiduciary Trust as well as the annual report Web site for the VF Corporation. Instituted weekly resourcing and budget actualization processes for the agency.



Renegade

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• SVP, Digital Services Director

  • Nov 2006 - Oct 2008

  Supervised the digital account managers/producers, media planning team and technologists. Oversaw all client relationships and deliverables. Developed marketing strategies and programs based on business goals, often including multiple touch points (media campaigns, social media, SEM and SEO, e-mail, Web sites and events). Led project teams in creating innovative solutions for clients. Oversaw all media plan development and reporting. Participated in new business pitches and in the development of RFPs. Instituted project management standards, including project plan templates, estimating templates, a staffing sheet, an agency-wide resourcing process and project actualizations. Specific projects included: • Relaunch of http://www.Panasonic.com, a CMS driven site with thousands of pages, vertical and horizontal (contextual) navigation, the integration of multiple vendors, and the input of numerous business owners. Over $3 million in billings • The successful launch of the Songdo IBD interactive map that showcases the progress of development and building features for the new city in South Korea: http://www.songdo.com/uploads/documentrepository/songdo_flash_map/gale_web.html • The Enlist 4 Hell campaign for Ubisoft’s Brothers in Arms Hell’s Highway game, which included an experience at PAX and the http://www.enlist4hell.com Web site • Social networking site for Gilda’s Club (fully customized and one year in development) Promoted from Digital Services Director in 12/2007 to Senior Vice President, Digital Services Director. Show less



Merkley and Partners

• United States
• Medical Practices

• Director of Digital Client Services

  • Dec 2002 - Nov 2006

  Managed the agency’s interactive department consisting of 15 members, including producers, designers, strategists and technologists. Oversaw all strategic deliverables, including future campaign and project recommendations, as well as campaign metrics and ROI. Ensured all projects were completed on time, on budget, and met all business goals. Participated in new business pitches. For three multi-million dollar pharmaceutical accounts, ensured full campaign integration into all online channels including Web sites, banners, SEM, SEO, DM campaigns and mobile, all of which involved multiple vendors. Responsible for leading projects through the client’s medical, regulatory and legal teams. Pharmaceutical clients included: • Pfizer Inc. Lipitor brand, including Lipitor.com (http://www.lipitor.com/) and Forcholessterol.com (http://www.forcholessterol.com/) • Tap Pharmaceuticals Inc. Prevacid brand, including Prevacid.com (http://www.prevacid.com/) • Novartis Femara brand, including Femara.com (http://www.femara.com) and Ribbonofpink.com (http://www.ribbonofpink.com) Other clients and projects included: • Tic Tac USA: http://www.tictacusa.com • Cold-eeze: http://www.coldeeze.com • BMW Motorcycles: http://www.bmwmotorcycles.com • The Honeymoon Collection for Starwood Hotels Promoted from Senior Director of Production in 5/2006 to Director of Digital Client Services. Show less



Heavy Inc.

• United States

• Head of Production, Interactive

  • Sep 2001 - Oct 2002

  Oversaw production of all interactive projects and produced TV commercials. For both interactive and broadcast work, managed project development, project teams (both creative and technology) as well as schedules and budgets. Created information flow documentation, including sitemaps, schematics and functional requirements. Closed new business pitches for Warner Music Group, Warner Bros. Records, and MuchMusic. Produced the following Broadcast projects: • For TNN’s Vegas Month: 30-second promos and Lucky Stiffs CSI Challenge episodes • For BBDO/Chicago: 15- and 30-second commercials for Winterfresh • “Queen of the Damned” soundtrack broadcast piece for Warner Music Group Produced the following Interactive projects: • For Warner Brothers Records: the Madonna Web site and trading cards as well as the Cher Web site, trading cards and mixer • Much Music Web site: http://www.mmusa.tv/ Show less



Interactive Video Technologies Inc. (IVT)

• Vice President, Content, Strategy and Production (CS&P)

  • Mar 2000 - May 2001

  Managed the Content, Strategy and Production (CS&P) group, a 20-member team consisting of producers, designers, web developers and video technicians, all of whom supported the application development team. Responsible for defining project requirements, developing concepts and deliverables. Produced schematics and proposals for new business opportunities. Developed processes for the department, including project management, resource management and budget reconciliations. • Produced an interactive video application for Victoria’s Secret Swim 2001 campaign featuring Heidi Klum • Produced Web sites for two Showtime Original series, Resurrection Boulevard and Beggars and Choosers • Produced the “Hot or Not” project for GetMusic, a division of Universal Promoted from Executive Producer in 11/00 to Vice President, Content, Strategy and Production (CS&P). Show less



Organic

• Acting Director of Project Management

  • Sep 1997 - Mar 2000

  Co-managed a department of 25 project managers. Departmental responsibilities included managing teams to ensure that all Organic and client expectations were met, assigning projects and defining budgets. Helped design and standardize the Organic Process, which included role definition, project development phases, QA testing directions, an asset sheet, the actualization process, and project kick-off directions. Project responsibilities included overseeing the development of all deliverables on time and under budget. Managed project teams of more than 40 and with budgets greater than $3 million. Participated in the growth of the NY office from 13 to more than 300 people. Specific projects included: • Oversaw the creation of Sting’s 1999-2000 tour Web site for Compaq Computers • Managed the transformation of the offline brand Zagat Survey, to the online world: http://www.zagat.com/. • Produced Autoconnect.com (now http://www.autotrader.com/). Wrote the 105-page User Experience document • Senior Producer for http://www.corbisstore.com/ (no longer live) Promoted from Executive Producer in 8/1999 to Acting Director of Project Management. Promoted from Senior Producer in 1/1999 to Executive Producer. Show less



DMB&B Advertising, the Interactive Division

• Senior Producer

  • May 1996 - Jul 1997

  Responsible for web design, architecture, creative direction, content creation and client relationships. • Lead designer and content manager for the “Always a Woman” Web site, http://www.always.com/, a source for women’s reproductive health information, for the Always brand of Procter & Gamble. Managed, edited and coordinated the creation of more than 250 pages of content. Helped to create and maintain the site’s medical advisory board and its association with the Partnership for Women’s Health, an initiative between Procter & Gamble and Columbia University • Content manager and producer for the Pampers Web site (Procter & Gamble), http://www.pampers.com/. Organized more than 500 pages of content, including Dr. Berry Brazelton’s TouchPoints material Show less