Jennifer Reynard

Head of Digital at MATCH Hospitality AG
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Location
City of Johannesburg, Gauteng, South Africa, ZA

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Mark Forrester

It has been a pleasure to work with Jennifer who has been a true professional in all our dealings.

Lisa Cohn

Down-to-earth, and methodically oranised, Jennifer is an asset to any team, not only due to her incredible so-called "people skills" - the ability to diffuse highly charged situations running on very tight deadlines, and the ability to read people's motives and needs very well - but also due to her incredible talents as a writer, an organiser and, more and more, an interface person between the worlds of tech and content development. Jen has the ability to mulitask efficiently without dropping the balls, as well as to keep an even temprement and a cheerful disposition throughout, plus she adds valuable insight to projects, with thorough research and great listening skills. Jen is the kind of person who sits quietly until she has all the facts assimilates them well, learns fast, and then gives valuable feedback and a fresh point of view to creative and technical issues - she combines an analyical mind with great creative skill and a ever-growing basis of experience. It would be my joy and pleasure to work with her again.

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Experience

    • Switzerland
    • Hospitality
    • 100 - 200 Employee
    • Head of Digital
      • Nov 2020 - Present

    • Digital Media Manager
      • Apr 2015 - Oct 2020

    • Kazakhstan
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Digital Strategist
      • Dec 2013 - Oct 2014

      Equator is one of Scotland’s leading digital agency specialising in large scale finance, hospitality and FMCG clients. Responsibilities include: • Digital strategist working with internal departments and external stakeholders on all strategy • Working across clients in finance, hospitality and FMCG to create omni-channel strategies for marketing launches, branding campaigns, websites and new product development • Joint brand digital strategy development and implementation, workshop delivery and implementation Show less

    • United Kingdom
    • Entertainment Providers
    • 1 - 100 Employee
    • CRM and Digital Marketing Manager
      • Jan 2010 - Dec 2013

      Festivals Edinburgh is the high-level organisation, created and driven by the directors of Edinburgh’s 12 major festivals, to take the lead on their joint strategic development and maintain their global competitive edge. It is the mission of Festivals Edinburgh to act on behalf of and represent the collective strengths of the Edinburgh Festivals; develop and deliver collaborative projects and initiatives which support growth, product development, leadership and audiences; and to help to sustain the Festivals and Edinburgh and Scotland’s pre-eminence as the world’s leading festival destination. My role encompasses the following elements: -Digital strategy development -Website build and content management -Research of emerging technologies -CRM and E-comms programmes -Management of PPC, SEO and digital development agencies Show less

    • United States
    • IT Services and IT Consulting
    • Digital Project Manager
      • Nov 2008 - Jan 2010
    • Web Analyst
      • Jun 2007 - Nov 2008

      Web analyst for the e-commerce sector of Visitscotland.com, Scotland’s official tourism website offering accommodation, activities, packages and a range of travel solutions for Scotland. Responsibilities included: • Responsible for the managing of the web channel of VisitScotland.com which included reporting and analysing of the statistics using Web analytics tools HBX, Web Trends and Google Analytics • Project managed SEO • Defined and measured VisitScotland.com’s KPIs • Project managed web improvements, usability and multivariate testing • Created and piloted VisitScotland.com’s first social media strategy Show less

    • Content Creator
      • Jun 2006 - Dec 2006

      I was responsible for creating and managing content for a variety of local entertainment websites.

    • Web Sub Editor
      • Feb 2006 - Jun 2006

      I was responsible for generating and managing content for a high profile website, as well as liaising with production teams and developers, and well as conceptualizing and crafting methods of audience interaction.

Education

  • Rhodes University
    Bachelor Of Journalism (Hons), Journalism and Media Production, Television Production, History
    2002 - 2005

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