Jennifer Pascua

Marketing Director at Broadway Grand Rapids
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Contact Information
Location
Grand Rapids, Michigan, United States, US
Languages
  • English -
  • Ilocano -

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Vonnie Woodrick

After working with Jennifer on several projects now, I highly recommend her services. Our topics aren’t always the easiest to discuss, but Jennifer makes it easy with her kind heart and professionalism. The amount of footage Jennifer takes, has me wondering, how is she going to choose the right footage to capture our message. She always does, and the message conveyed through her work is always on point. Jennifer also goes above and beyond making sure we are happy with the finished product, and is always willing to make changes, if needed. We have been extremely pleased with Jennifer, she is our go to for video production and we look forward to working with her in the future.

Michael Yoder

Jennifer is the consummate professional. She's exceptional in front of the camera and behind the camera, and she's a true networker. I've known Jennifer for several years as a business contact, co-worker and a friend. I can recommend her without reservation.

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Credentials

  • Leadership Advantage- Class of 2015
    Grand Rapids Chamber
    Jan, 2015
    - Sep, 2024
  • Leadership Grand Rapids- Class of 2009
    Grand Rapids Chamber
  • Nonprofit Board Leadership
    Dorothy A. Johnson Center for Philanthropy

Experience

    • Performing Arts
    • 1 - 100 Employee
    • Marketing Director
      • Jun 2022 - Present
    • Halo Halo Multimedia LLC
      • Feb 2020 - Present

      Owner/Freelancer for Halo Halo Multimedia LLC- Filipino-American family-run freelancing group. The Tagalog term "Halo Halo" translates to mix. Thus, Halo Halo Multimedia LLC provides a mix of micromedia services to clients, such as social media video shorts, social media content services, still photography, virtual fundraising, and more. Halo Halo Multimedia focuses on elevating BIPOC and women entrepreneurs and the disabilities and non-profit communities. Halo Halo is also a delicious, sweet Filipino dessert mixed with so many ingredients influenced by other cultures that some may consider to be an acquired taste...just like us. Some may like us, some may not. But we’re still going to serve up unique sweetness every single time! Show less

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Lead Community Relations
      • Nov 2020 - Jun 2022

      I'm joining the partnership team as Lead Specialist focused on relationship management. I will be focusing on maintaining strong relationships with external partners helping to connect them to Spectrum Health's mission, vision, and strategic plan. I'm joining the partnership team as Lead Specialist focused on relationship management. I will be focusing on maintaining strong relationships with external partners helping to connect them to Spectrum Health's mission, vision, and strategic plan.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Adjunct Professor
      • Aug 2020 - Jun 2022

      COMM 151 Media and Society Fall Semester 2020-Spring Semester 2022 COMM 151 Media and Society Fall Semester 2020-Spring Semester 2022

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Content Engagement Manager
      • Jan 2020 - Oct 2020

      Chiefly responsible for creating content that grows and increases audiences for our clients and publications. A creative innovator with demonstrated expertise in the digital space. Other responsibilities include:• Set and execute digital content strategies that drive growth and engagement• Conceptualize, script, plan, shoot and edit engaging video content for digital distribution, this includes weekly/daily “on-air” live or recorded appearances• Serve as a digital content marketing expert to educate and inform strategy and training needs • Assists with the fulfillment of sales contracts by creating and producing sold video offerings• Serve as an “ambassador” of Serendipity Media and its publications in the community• Work collaboratively as a member of cross-functional client teams • Responsible for creating and managing internal systems and processes for effective and efficient workflow Show less

    • Digital Content Strategy Manager
      • Jan 2019 - Jan 2020

    • Host My West Michigan/Noon Anchor/5p Reporter
      • Sep 2015 - Dec 2018

      Responsible for providing co-host duties for My West Michigan. Duties include, but are not limited to, enterprising segments, booking guests, & writing scripts and web stories. Other responsibilities include Social Media Engagement and Talent Appearances in the community. Additionally, I'm the Noon anchor writing scripts, web stories and booking guests and also serve as a Multi Media Journalist shooting/editing stories as needed for content for the 5p newscast.

    • Host My West Michigan/Multi-Media Journalist
      • Sep 2015 - Dec 2018

    • Co-Host/Multi Media Journalist News at 5p
      • Sep 2014 - Sep 2015

      Responsible for enterprising stories with a focus on Community Engagement, Community Advocacy and Social Media, providing co-host duties for the WZZM 13 News at 5p Weekdays, acting as a Multi Media Journalist shooting/editing stories as needed for content for the show, booking guests & community appearances.

    • Weekend AM Anchor/Multi-Media Journalist/Sat. News Manager
      • Oct 2005 - Sep 2014

      Responsible for the relaunch of the Weekend AM News including enterprising reporting duties during the week, anchoring early AM newscast, acting as a Multi Media Journalist shooting/editing stories as needed for content for the show, booking guests & appearances, news manager duties for the weekend.

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Morning Reporter/Noon Anchor
      • 2002 - 2005

      Responsible for daily liveshots every 30 minutes during the 2-hour newscast, Quad Cities Today. Enterprise, covered, wrote local hard news and feature packages, VO’s and VO/SOT’s; also responsible for various live shot coverage during the Mid-morning Newscast. Promoted to Noon Anchor/fill-in anchor for weekend newscast. Also fulfilled requirements of various community appearances on a monthly basis. Responsible for daily liveshots every 30 minutes during the 2-hour newscast, Quad Cities Today. Enterprise, covered, wrote local hard news and feature packages, VO’s and VO/SOT’s; also responsible for various live shot coverage during the Mid-morning Newscast. Promoted to Noon Anchor/fill-in anchor for weekend newscast. Also fulfilled requirements of various community appearances on a monthly basis.

    • United States
    • Higher Education
    • 200 - 300 Employee
    • Communications Coordinator
      • 2001 - 2002

      Responsible for external and internal communication to staff, students, parents and the community via newsletters, press releases, media contact, and the Internet. Editing, writing and coordinating letters, guest editorials, interviews, and staff memos. Developing and assisting with priority projects as determined by the Board of Education and also responsible for daily update of the district website. Responsible for external and internal communication to staff, students, parents and the community via newsletters, press releases, media contact, and the Internet. Editing, writing and coordinating letters, guest editorials, interviews, and staff memos. Developing and assisting with priority projects as determined by the Board of Education and also responsible for daily update of the district website.

    • Media Production
    • 1 - 100 Employee
    • Reporter/Fill-in Anchor
      • 2001 - 2002

      Enterprise, covered, wrote and edited local news packages, VO’s and VO/SOT’s, as well Anchor fill-in duties for the Weekend newscasts Enterprise, covered, wrote and edited local news packages, VO’s and VO/SOT’s, as well Anchor fill-in duties for the Weekend newscasts

    • United States
    • Broadcast Media Production and Distribution
    • Lead Nightside Reporter/Fill-in Anchor
      • 2000 - 2001

      Enterprise, covered, wrote and edited local news packages, VO’s and VO/SOT’s; also responsible for nightly live shot coverage during 5, 6, and 10 o’clock shows as well as anchor fill-in duties. Enterprise, covered, wrote and edited local news packages, VO’s and VO/SOT’s; also responsible for nightly live shot coverage during 5, 6, and 10 o’clock shows as well as anchor fill-in duties.

    • Weekend Anchor/Education Beat Reporter
      • 1998 - 2000

      Enterprise, covered, wrote, and edited local news packages, VO’s and VO/SOT’s; also responsible for live shot coverage; sole anchor during 6 and 10 p.m. weekend newscasts: includes assignment editor duties, as well as, newscast writing. Enterprise, covered, wrote, and edited local news packages, VO’s and VO/SOT’s; also responsible for live shot coverage; sole anchor during 6 and 10 p.m. weekend newscasts: includes assignment editor duties, as well as, newscast writing.

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Weekend Morning Drive Announcer/Reporter
      • 1994 - 1998

      Report and edit local news stories; On-air announcing during NPR broadcasts and fundraising broadcasts. Report and edit local news stories; On-air announcing during NPR broadcasts and fundraising broadcasts.

Education

  • Grand Valley State University
    Masters of Science (MS), Communication, General
    2016 - 2018
  • Northern Illinois University
    Bachelor of Arts (BA) Communications, Communication and Media Studies
    1994 - 1998

Community

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