Account Director

• Aug 2022 - Present

Client Account: Hennessy Client Account: Hennessy

Senior Director, Integrated Marketing: Hot 97 & WBLS

• Apr 2022 - Aug 2022

Account Director, Client Leadership

• Aug 2020 - May 2022

Diageo Sponsorships & Activation | National Multicultural Programming and Central Activation Non-Premise, Breakthru Division Diageo Sponsorships & Activation | National Multicultural Programming and Central Activation Non-Premise, Breakthru Division

Licensed Realtor

• Feb 2018 - Sep 2021

Account Supervisor - Diageo

• Aug 2019 - Apr 2020

Multicultural Sponsorships & Activation Multicultural Sponsorships & Activation

Key Account Manager - Hennessy VS, VSOP

• Feb 2016 - Aug 2019

Created compelling and innovative consumer engagements for Hennessy V.S Cognac in order to generate and drive measurable achievements for distribution, sales and brand placement within key on-premise accounts. Key Responsibilities: Managing influencer engagements Growing and nurturing key account relationships Securing and managing local sponsorships and press opportunities Managing annual activation budget allocated for sponsorships, consumer events and trade education Delivering YOY growth within key account universe Localize national brand initiatives and develop compelling on-premise programming to capitalize on key consumer trends. Show less

Field Manager - Heineken USA

• Jul 2012 - Dec 2016

Managed the Heineken USA portfolio sampling program across Southeastern Pennsylvania including brand ambassador recruitment, training, and staffing, quality control checks to ensure all activations were being executed to brand standards, weekly program recaps, consumer surveys and payroll reporting, inventory management, and weekly market performance analysis. Served as the main agency point of contact for brand and distributor personnel, communicating feedback and managing challenges in real-time. Show less

Manager: Lifestyle and Experiential Programming, CÎROC Ultra Premium Vodka

• Aug 2014 - Dec 2015

Responsibilities: Experiential Marketing | Lifestyle Ambassador Programs | BTL Strategy | National Event Production | Partnerships| 3rd Party Agency and Vendor Management• Managed the development of strategic concepts for trade and field promotions including the building and allocation of local market budgets, programming timelines, and execution guidelines. • Collaborated with key supplier and distributor counterparts to localize national marketing campaigns in primary markets NYC, DC, LA, Miami, Atlanta, Chicago and secondary markets including Philly, New Jersey, Las Vegas, Houston, and South Carolina.• Managed the planning and logistics for national and local events including key experiential activations, trade engagements, influencer seeding, and consumer promotions.• Built and managed budgets for key programs and incremental projects, including allocations and reconciliation.• Managed sponsorships and integrated marketing relationships with major partners ensuring that all constituents were aligned against core brand objectives. • Worked in partnership with the customer marketing team and regional ambassadors, applying a consultative approach to in-market activity and planning, to ensure that brand volume, financial metrics, and key performance indicators were achieved.• Developed programming plans and partnerships for the launch of new CÎROC flavor variants. Worked closely with agency counterparts to ensure that all elements of the marketing mix and their tactical components were developed and executed on time and on budget. Combs Wine & Spirits is a privately owned, created by Sean "Diddy" Combs, is responsible for all strategic marketing for Cîroc Ultra Premium Vodka in partnership with Diageo. Show less

Consultant - DELEÓN Tequila

• May 2014 - Aug 2014

BTL StrategyPOS Development Distributor and Trade Engagement Initiatives Ambassador Programming

Key Account Manager - On Premise Multicultural (contract)

• Jan 2012 - Jan 2013

X-rated Fusion Liqueur Key Influencer Program 2012 (contract) X-rated Fusion Liqueur Key Influencer Program 2012 (contract)

Regional Market Manager Metro PCS

• Aug 2011 - Sep 2012

Responsibilities: • Developed and managed community marketing events; implementing strategic initiatives through guerrilla marketing and local grassroots events • Presented monthly marketing research to the client evaluating market conditions, competitive activity, and various community marketing opportunities • Increased the brand ambassador staff by 60% within the first 90 days of hire • Managed a team of over 150 brand ambassadors throughout the Philadelphia Metropolitan area including Lehigh Valley, Reading, Southern New Jersey, New Jersey Shore points, and Delaware • Managed the day to day relationship with the client; working independently from a home office in addition to 30% of the week spent in-office at the client’s regional corporate headquarters. • Managed staff scheduling and payroll, local expense accounts, storage units, market vehicle, and inventory. • Managed weekly activity reporting using a combination of online project management systems Show less

Market Manager

• Sep 2008 - Jan 2012

• Established relationships with target-rich accounts, worked with local distributor to secure large case deals, identified key events for brand partnerships, developed custom program to ensure inventory depletion, and secured product placement opportunities. Managed 5 on-premise specialists and a revolving roster of brand ambassadors statewide. • Managed annual promotional budget and inventory, reporting status to both national brand manager and local distributor personnel. • Collaborated with local distributor as a specialized selling resource; identified new opportunities, provided constructive feedback, shared compelling sales stories and conducted account staff trainings with continuous follow up to maintain consistency and overall brand health within key accounts. • Contributed to early market success in surpassing initial sales goals by 25% in the off-premise by the planning and execution of high frequency/high volume on-premise programs, which in turn led to an increase in demand in the retail channel. • Individual activation efforts lead the market in terms of growth month to month driving NUVO PA to be ranked #2 nationwide. Brand reached peak performance of 1000 cases in 5 months, locally, as a result of accelerated promotional efforts in both the on and off-premise channels. Show less

Marketing & Special Events Manager

• Oct 2007 - Nov 2008

• Devised a strategic marketing plan to successfully transition venue from a sports bar to an upscale nightclub • Developed creative customer retention programs which maintained current customer base and increased attendance on an average of 35% weekly during the first 3 months of operation • Devised a strategic marketing plan to successfully transition venue from a sports bar to an upscale nightclub • Developed creative customer retention programs which maintained current customer base and increased attendance on an average of 35% weekly during the first 3 months of operation

Account Executive - Sales & Integrated Marketing

• Apr 2006 - Oct 2007

WUSL-FM Power 99 and WUBA-FM Rumba 104.5,Responsibilities:• Developed new business for urban adult contemporary, Spanish/tropical, and general market formatted radio stations with a primary focus on the 18-34 adult market.• Managed existing accounts; both local direct and agency business.• Created compelling sales proposals and presentations• Reestablished monthly lost nightclub account revenue by studying competitive media, bridging account partnerships, capitalizing on personal relationships, and providing cost effective solutions maximizing client ROI.• Converted 3 key agency clients to new direct business accounts Show less

Promotions Assistant

• Jul 2005 - Mar 2006

Responsibilities:• Implemented on-the-spot promotional activities to gather and maintain excellent crowd participation throughout events• Assisted On-Air Personalities and engineers with the execution of live remote broadcasts• Set up creative promotional displays and executed various promotional events• Operated station vehicles on location and in residential neighborhoods during promotional runs

Intern - Marketing/PR

• May 2005 - Aug 2005

• Coordinated promotional events and contests to keep active participants involved in the organization such as the Arthur Ashe Essay Contest for elementary school USTA program participants • Worked alongside Marketing Director to implement strategies to reenlist inactive members of the USTA • Developed press releases and organizational newsletters • Coordinated promotional events and contests to keep active participants involved in the organization such as the Arthur Ashe Essay Contest for elementary school USTA program participants • Worked alongside Marketing Director to implement strategies to reenlist inactive members of the USTA • Developed press releases and organizational newsletters

Intern

• Oct 2004 - Apr 2005

Promotions and Programming Promotions and Programming