Experience

K2D Strategies

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President of Digital Strategy

  • Sep 2022 - Present



Chapman Cubine Allen + Hussey

• United States
• Fundraising
• 1 - 100 Employee

• Vice President, Client Services

  • Aug 2021 - Aug 2022



Virginia Gentlemen Foundation

• United States
• Non-profit Organization Management

• Executive Director

  • Oct 2020 - Aug 2021



The Lukens Company

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President of Account Services

  • Mar 2018 - Jul 2020

• Director of Client Development

  • Jun 2017 - Mar 2018

  The Director of Client Development is responsible for developing relationships in the national nonprofit marketplace that will result in ongoing work, project work or inclusion in an RFP with the long-term goal to establish a larger presence in the national nonprofit market place. This position will also develop and implement business development strategy as directed by senior management.The Director of Client Development will identify and oversee strategies for effective leadership in the areas of account management, direct mail fundraising, telemarketing, membership development, multi-channel marketing and branding efforts as they relate to our clients. The director will also work with the Vice President of Client Services and other stake holders to develop products/solutions that add value to our current services and/or additional revenue at an acceptable ROI.The Director of Client Development oversees account teams (as needed), client relationships, internal-team relationships, and account operations during the planning, development, and execution of direct marketing campaigns. The Director of Client Development reports directly to the COO and advises on matters relating to the company’s strategic objectives in the Non-Profit division as well as assist with company operational needs.



MINDset direct

• Associate Vice President

  • Apr 2016 - Jun 2017

• Group Director

  • Oct 2015 - Apr 2016

• Senior Account Director

  • Oct 2013 - Oct 2015

• Account Director

  • Dec 2012 - Oct 2013



Nexus Direct

• United States
• Fundraising
• 1 - 100 Employee

• Director of Customer Relations

  • 2009 - Aug 2012

  • Responsible for increasing sales revenue by 25% year over year and growing agency marketplace awareness by developing and managing agency marketing plan including trade shows, website upgrades and SEO/SEM.• Ensure a seamless transition that does not impact client ROI, by on-boarding all new client relationships through exploring client needs, developing project management plans, standard operating procedures, and assigning proper staffing and resources. • Provide strategic direction, and analysis for clients by managing the business intelligence department including data processing and reporting. Manage the professional development of this team of four.• Instrumental in maintaining client relationships and negotiating contracts renewals for partnerships that have lasted on average of 8+ years through unique appreciation and marketing efforts, such as Valentine’s Day cupcakes and Thanksgiving movie tickets.• Responsible for writing and completing all new business RFP responses – approximately 6-10 per year.

• Director of Operations

  • 2007 - 2009

  • Provided senior level strategic direction on all client projects regarding messaging, creative and data strategy.• Grew agency from under 20 employees, to 40 employees in 2 years by working directly with the CEO to develop the strategic direction of the firm and produce actions and/or processes to ensure an efficient and effective team that supported the growth of the organization. • Improved efficiency through on-going operational processes and procedural changes to optimize the day-to-day operations of the agency.• Managed operational budget, all company project timelines and client results.• Improved Print and Production Cost of Goods Sold by 5-7% year over year.• Responsible for over 50% of the agency’s revenue growth through the data, production, media, quality assurance and project coordinators departments – 13 direct reports.• Reduced waste by 70% year over year by implementing quality control audits of all company output as it pertained to data processing, procurement and delivery of services, as well as all new business opportunities.

• Senior Production and Data Services Manager

  • 2006 - 2007

  • Set operational and performance goals for each department that was aggressive, achievable and tied to quarterly and yearly agency goals that resulted in improved Cost of Goods Sold and minimize waste/errors.• Established and maintained department budgets – and stayed within 10% of total budget for the year.• Balanced data processing internal resources and external partnerships to maximize efficiency and maintain agency profit margin.

• Production Manager

  • 2005 - 2006

  • Responsible for procurement and negotiations of 1.7-2.3 million dollars of print and lettershop services – selecting the best partner and the best price.• Researched and vetted national supplier relationships – adding 7-10 new partners per quarter.• Produced 7-12 direct marketing projects per month, ranging in mail quantities from 10,000 to multi-millions, while improving the agency Cost of Goods Sold.

• Account Executive

  • 2004 - 2005

  • Managed the annual direct marketing campaigns and budgets for national nonprofit clients that comprised of 35% of the agency total revenue.• Lead the creative, copy and data strategy decisions for each project to obtain the best possible client results.• Balanced the client objectives with the agency objectives to maintain strong client relationships and agency revenue.



Protocol Integrated Direct Marketing

• Outsourcing and Offshoring Consulting
• 1 - 100 Employee

• Account Executive

  • 2001 - 2004

  • Managed the annual direct marketing campaigns and budgets for national non-profit and for-profit clients including the National Park Foundation, Jackson Hewitt, Blue Cross Blue Shield, Fidelity, and Visa.• Lead the creative, copy and data strategy decisions for each project to meet and exceed client result projections.• Managed the budget, schedule, and internal departments for multiple clients’ direct mail projects.• Created and maintained client results tracking to assess program performance on a weekly basis.



Database Marketing Group

• United States
• Advertising Services

• Account Manager

  • 1999 - 2001

  • Assisted the Account Executive in developing project objectives and schedules to meet client performance expectations. Accounts included WellPoint, Blue Cross Blue Shield, McDonalds, and Ralphs.• Worked closely with the internal creative and data processing departments to ensure projects were accurate and completed on time.• Reviewed and analyzed client results against performance goals to identify areas of improvement, changes and/or testing on future campaigns. • Assisted the Account Executive in developing project objectives and schedules to meet client performance expectations. Accounts included WellPoint, Blue Cross Blue Shield, McDonalds, and Ralphs.• Worked closely with the internal creative and data processing departments to ensure projects were accurate and completed on time.• Reviewed and analyzed client results against performance goals to identify areas of improvement, changes and/or testing on future campaigns.