Jennifer Lacey
Director Of Brand and Content Marketing at Intellimize- Claim this Profile
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Bio
Kevin Dargatz
Jen and I worked closely together developing B2B marketing content, press releases, and implementing marketing tools. Simply put, Jen is a pragmatic leader who gets things done well. During our time as colleagues, she balanced myriad content needs with grace amidst leadership changes, a company-wide rebrand, and rapid international expansion. Her adherence to organization pervades the team that she heads, and her expertise in content strategy elevated our go-to-market motion. Above all else, it’s easy and fun to work with Jen.
Alicia Hunt
I worked with Jen during our time at Fountain and she is a wonderful marketing partner. As the manager of our content team, she was very efficient while still building an inclusive and positive team atmosphere. I enjoyed collaborating with Jen because her strategic thinking combined with organized, tactical execution ensured that projects were always moving forward. As a trusted colleague, Jen is a team player and always willing to help out with any project, regardless of whether it was in her scope of responsibilities.
Kevin Dargatz
Jen and I worked closely together developing B2B marketing content, press releases, and implementing marketing tools. Simply put, Jen is a pragmatic leader who gets things done well. During our time as colleagues, she balanced myriad content needs with grace amidst leadership changes, a company-wide rebrand, and rapid international expansion. Her adherence to organization pervades the team that she heads, and her expertise in content strategy elevated our go-to-market motion. Above all else, it’s easy and fun to work with Jen.
Alicia Hunt
I worked with Jen during our time at Fountain and she is a wonderful marketing partner. As the manager of our content team, she was very efficient while still building an inclusive and positive team atmosphere. I enjoyed collaborating with Jen because her strategic thinking combined with organized, tactical execution ensured that projects were always moving forward. As a trusted colleague, Jen is a team player and always willing to help out with any project, regardless of whether it was in her scope of responsibilities.
Kevin Dargatz
Jen and I worked closely together developing B2B marketing content, press releases, and implementing marketing tools. Simply put, Jen is a pragmatic leader who gets things done well. During our time as colleagues, she balanced myriad content needs with grace amidst leadership changes, a company-wide rebrand, and rapid international expansion. Her adherence to organization pervades the team that she heads, and her expertise in content strategy elevated our go-to-market motion. Above all else, it’s easy and fun to work with Jen.
Alicia Hunt
I worked with Jen during our time at Fountain and she is a wonderful marketing partner. As the manager of our content team, she was very efficient while still building an inclusive and positive team atmosphere. I enjoyed collaborating with Jen because her strategic thinking combined with organized, tactical execution ensured that projects were always moving forward. As a trusted colleague, Jen is a team player and always willing to help out with any project, regardless of whether it was in her scope of responsibilities.
Kevin Dargatz
Jen and I worked closely together developing B2B marketing content, press releases, and implementing marketing tools. Simply put, Jen is a pragmatic leader who gets things done well. During our time as colleagues, she balanced myriad content needs with grace amidst leadership changes, a company-wide rebrand, and rapid international expansion. Her adherence to organization pervades the team that she heads, and her expertise in content strategy elevated our go-to-market motion. Above all else, it’s easy and fun to work with Jen.
Alicia Hunt
I worked with Jen during our time at Fountain and she is a wonderful marketing partner. As the manager of our content team, she was very efficient while still building an inclusive and positive team atmosphere. I enjoyed collaborating with Jen because her strategic thinking combined with organized, tactical execution ensured that projects were always moving forward. As a trusted colleague, Jen is a team player and always willing to help out with any project, regardless of whether it was in her scope of responsibilities.
Experience
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Intellimize
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United States
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Software Development
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1 - 100 Employee
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Director Of Brand and Content Marketing
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Jul 2022 - Present
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Fountain
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United States
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Software Development
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100 - 200 Employee
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Marketing Director
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Aug 2021 - Jun 2022
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SparkPost, a MessageBird company
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United States
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Software Development
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1 - 100 Employee
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Senior Manager, Digital and Content Strategy
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Nov 2018 - Apr 2021
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Digital Marketing Manager
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Aug 2017 - Nov 2018
-Managed blog and social media manager along with a team of freelance writers, designers and video production resources -Managed paid online and social advertising strategy and implementation to support demand generation and customer acquisition --Oversaw external vendors to manage six figure Google Adwords budget -Developed blog content strategy (editorial calendar, promotion, SEO, etc) --Interviewed partners & community members for featured pieces highlighting achievements with… Show more -Managed blog and social media manager along with a team of freelance writers, designers and video production resources -Managed paid online and social advertising strategy and implementation to support demand generation and customer acquisition --Oversaw external vendors to manage six figure Google Adwords budget -Developed blog content strategy (editorial calendar, promotion, SEO, etc) --Interviewed partners & community members for featured pieces highlighting achievements with our technology --Worked cross-functionally with internal and external stakeholders --Facilitated customer interviews and developed case studies for use in sales enablement, lead generation and customer nurture across multiple channels -Developed integrated strategy for virtual and in-person presence at events (trade shows, conferences & sponsorships) -Researched and identified innovative ways to reach target audiences – podcasts, niche newsletter sponsorships, meetups, etc -Produced joint customer and partner webinars featuring mutual industry topic interests and customer case studies to establish thought leadership -Worked cross functionally with Product Marketing teams to develop integrated launch and promotion plans for new content assets supporting feature launches and adoption -Reported on KPIs for content (downloads, traffic, reach, etc) -Sourced assets from creative teams (first and third party) to support all integrated plans and program launches
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Strategic Marketing Programs Manager
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Jun 2012 - Aug 2017
-Developed and executed concepts for the below campaigns --Sparky Awards, SparkPost Giving, #FindTheFlame (AWS Integrated Marketing Campaign Award Winner), SparkPost Academy, GDPR, Social Giveaways -Created weekly social enablement newsletter designed to improve corporate social impact through employee advocacy on all social media channels -Planned and executed annual user conference of 200+ attendees --Session content curation, cross functional effort across product, marketing… Show more -Developed and executed concepts for the below campaigns --Sparky Awards, SparkPost Giving, #FindTheFlame (AWS Integrated Marketing Campaign Award Winner), SparkPost Academy, GDPR, Social Giveaways -Created weekly social enablement newsletter designed to improve corporate social impact through employee advocacy on all social media channels -Planned and executed annual user conference of 200+ attendees --Session content curation, cross functional effort across product, marketing, sales, engineering and customer success orgs to develop relevant content and sessions, then pitch to customers, partners, thought leaders and internal resources to lead or participate in those sessions --Partner & sponsor presence --Promotion & marketing of event to customer base --Graphics, giveaways, swag --All offsite activities (dinners, team building, networking) -Planned and executed semi-annual sales kickoff meetings
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lululemon
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Canada
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Retail
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700 & Above Employee
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Educator
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Oct 2011 - May 2012
Provide guests with world-class ‘education’ and guest experience in the areas of product, culture, and community by speaking authentically about product use through my own experiences. - Product Education: Communicate special features, benefits, fabric properties, usage, and best care instructions - Culture Education: Demonstrate the culture held within the company, including: attitude of fun, respect, support, empowerment, encouragement, passion, interaction with other staff, and… Show more Provide guests with world-class ‘education’ and guest experience in the areas of product, culture, and community by speaking authentically about product use through my own experiences. - Product Education: Communicate special features, benefits, fabric properties, usage, and best care instructions - Culture Education: Demonstrate the culture held within the company, including: attitude of fun, respect, support, empowerment, encouragement, passion, interaction with other staff, and in-store discussion of lifestyle (i.e. yoga, fitness, health and fun) - Community Education: Ensure guest is aware of in-store community bulletin board – for information and resources regarding yoga and other health, fitness and related community information Show less Provide guests with world-class ‘education’ and guest experience in the areas of product, culture, and community by speaking authentically about product use through my own experiences. - Product Education: Communicate special features, benefits, fabric properties, usage, and best care instructions - Culture Education: Demonstrate the culture held within the company, including: attitude of fun, respect, support, empowerment, encouragement, passion, interaction with other staff, and… Show more Provide guests with world-class ‘education’ and guest experience in the areas of product, culture, and community by speaking authentically about product use through my own experiences. - Product Education: Communicate special features, benefits, fabric properties, usage, and best care instructions - Culture Education: Demonstrate the culture held within the company, including: attitude of fun, respect, support, empowerment, encouragement, passion, interaction with other staff, and in-store discussion of lifestyle (i.e. yoga, fitness, health and fun) - Community Education: Ensure guest is aware of in-store community bulletin board – for information and resources regarding yoga and other health, fitness and related community information Show less
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University of Oregon Institute of Neuroscience
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Eugene, Oregon
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Administrative Assistant
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Feb 2010 - Aug 2011
Maintained and developed database of monthly department charges and formatted into easily readable expense reports. Responsible for processing invoices and purchase orders for laboratory equipment and office supplies - maintaining general office order and organization. Maintained and developed database of monthly department charges and formatted into easily readable expense reports. Responsible for processing invoices and purchase orders for laboratory equipment and office supplies - maintaining general office order and organization.
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Education
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University of Oregon - Charles H. Lundquist College of Business
Bachelor of Science (BS), Business Administration - Marketing, Minor Political Science
Community
