Co-Founder / Head of Account Strategy & Operations

• Jan 2023 - Present

Lucid Studio is a full-service, lifestyle-based creative agency dedicated to working with beneficial brands and mission-based companies who aspire to make a positive impact in the lives of people, pets, and our planet. We are devoted to making our planet and the life it supports better than it was yesterday. Lucid Studio is a full-service, lifestyle-based creative agency dedicated to working with beneficial brands and mission-based companies who aspire to make a positive impact in the lives of people, pets, and our planet. We are devoted to making our planet and the life it supports better than it was yesterday.

Senior Account Manager

• May 2022 - Jan 2023

I managed all client accounts and built strong relationships that grew trust and led to greater client retention. I was responsible for maintaining clear and consistent communication and planning for successful client initiatives such as brand development, production management and marketing launches. I determined and monitored project schedules and budgets complementary to the goals of clients. I participated in internal and external discussions to help improve strategies and procedures. I managed all client accounts and built strong relationships that grew trust and led to greater client retention. I was responsible for maintaining clear and consistent communication and planning for successful client initiatives such as brand development, production management and marketing launches. I determined and monitored project schedules and budgets complementary to the goals of clients. I participated in internal and external discussions to help improve strategies and procedures.

MBD + WBD Director of Account Management

• Dec 2021 - May 2022

I led and directed cross-functional account teams bringing strategic creative solutions to our CPG and Retailer clients. I was integral to building long-lasting partnerships with client teams at Duracell, 7-Eleven, Sprouts Farmers Market and Natural Grocers. Utilizing my experience and knowledge rooted in the packaging design industry allowed me to bring intuitive strategy to projects I was a part of.Additionally, I managed and mentored the Workflow By Design team consisting of developers, QA engineers and program managers to deliver practical SaaS solutions for our clients that enabled them to work efficiently in their fast-paced environments. My ability to quickly understand and synthesize their needs improved engagement leading to more successful projects and increased positive client feedback. Show less

Workflow By Design Business Unit Manager

• Oct 2017 - Dec 2021

MBD Account Manager

• Apr 2016 - Dec 2021

Sales & Marketing Manager

• Apr 2015 - Apr 2016

Packaging Design & Production Design

• Dec 2012 - Apr 2015

Collaborated with Agencies and Consumer Packaged Good companies to develop creative solutions on projects needing concepts, design, design delineation, design adaptation, and production art. Utilized my packaging design industry experiences to intuitively understand brands, brand architecture, and the scope of projects quickly and accurately to always deliver on-time and on-budget. Collaborated with Agencies and Consumer Packaged Good companies to develop creative solutions on projects needing concepts, design, design delineation, design adaptation, and production art. Utilized my packaging design industry experiences to intuitively understand brands, brand architecture, and the scope of projects quickly and accurately to always deliver on-time and on-budget.

Design Actualization Director for Eighty Twenty

• Apr 2013 - Jan 2015

Served as a pivotal role between Eighty Twenty and Matthews ensuring efficient operations between design and production. Functioned in various capacities including art creation, creative direction, project management and technical consultation. Developed standards for creation of art files and general SOPs for Eighty Twenty. Worked onsite at Sprouts Farmers Market as an Art Director leading creative direction for their Private Label packaging program. Served as a pivotal role between Eighty Twenty and Matthews ensuring efficient operations between design and production. Functioned in various capacities including art creation, creative direction, project management and technical consultation. Developed standards for creation of art files and general SOPs for Eighty Twenty. Worked onsite at Sprouts Farmers Market as an Art Director leading creative direction for their Private Label packaging program.

Packaging Graphic & Production Designer on-site at Henkel

• Oct 2009 - Dec 2012

Served as a liaison between client and off-site team to ensure standards were met from design inception through prepress for Dial and other various Henkel brands. Worked proactively with Henkel design managers to ensure continuous improvement, optimal design and production solutions for new and existing personal care, home care and laundry care packaging. Handled design delineation of approved designs ensuring consistency across several sizes and variants for several brands in Henkel’s portfolio. Established a trusted relationship with Henkel’s Design Excellence team through work delivery and engagements in a demanding, fast-paced environment Show less

Production Manager

• Aug 2005 - Oct 2009

Key responsibilities were to manage and execute production art deliverables for Colgate-Palmolive and Dell Technologies. Utilized strong knowledge of prepress and color management to enure design intent remained intact once released to downstream partners. Created style guides to secure brand identity in global environments. Supported Dell Technologies, onsite in Austin, TX for 6 months, with artistic direction and also served as a production coordinator for the creation of process and design. Built and maintained trusting relationships with clients and vendors. Show less

Graphic Artist | Prepress

• Jun 2003 - Aug 2005

I electronically prepared customer files to be sent through Artwork Systems workflow. This included preflighting, color correction, customizing dielines, layouts & finally, plating (DTP). Provided organization within a fast-paced, deadline-driven prepress environment. I electronically prepared customer files to be sent through Artwork Systems workflow. This included preflighting, color correction, customizing dielines, layouts & finally, plating (DTP). Provided organization within a fast-paced, deadline-driven prepress environment.