Jennifer Mariotti
Executive Creative Director at The NPD Group- Claim this Profile
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Topline Score
Bio
Abigail Dean
Jennifer is a brilliant leader. I don't say this lightly. In my decades-long career in marketing, I've never worked with anyone who could think so quickly and strategically on their feet. Jennifer takes a consultative approach to developing processes and workflows that boost productivity and conserve budgets. She is one part problem solver and one part extremely talented designer who is both meticulous and pragmatic. I learned more from working with Jennifer in the first year than I learned in five years in other roles. I can't say enough about the level of excellence Jennifer brings to all she does. Her vision and leadership is nothing short of transformative for corporate ceative departments. I highly recommend Jennifer!
Nancy Bhagat
Jennifer is a unique example of a skilled creative designer and an excellent project manager. Her ability to live in both worlds is a huge benefit. She successfully thrives in both a client and agency environment, bring the best of her experience and talents together.
Abigail Dean
Jennifer is a brilliant leader. I don't say this lightly. In my decades-long career in marketing, I've never worked with anyone who could think so quickly and strategically on their feet. Jennifer takes a consultative approach to developing processes and workflows that boost productivity and conserve budgets. She is one part problem solver and one part extremely talented designer who is both meticulous and pragmatic. I learned more from working with Jennifer in the first year than I learned in five years in other roles. I can't say enough about the level of excellence Jennifer brings to all she does. Her vision and leadership is nothing short of transformative for corporate ceative departments. I highly recommend Jennifer!
Nancy Bhagat
Jennifer is a unique example of a skilled creative designer and an excellent project manager. Her ability to live in both worlds is a huge benefit. She successfully thrives in both a client and agency environment, bring the best of her experience and talents together.
Abigail Dean
Jennifer is a brilliant leader. I don't say this lightly. In my decades-long career in marketing, I've never worked with anyone who could think so quickly and strategically on their feet. Jennifer takes a consultative approach to developing processes and workflows that boost productivity and conserve budgets. She is one part problem solver and one part extremely talented designer who is both meticulous and pragmatic. I learned more from working with Jennifer in the first year than I learned in five years in other roles. I can't say enough about the level of excellence Jennifer brings to all she does. Her vision and leadership is nothing short of transformative for corporate ceative departments. I highly recommend Jennifer!
Nancy Bhagat
Jennifer is a unique example of a skilled creative designer and an excellent project manager. Her ability to live in both worlds is a huge benefit. She successfully thrives in both a client and agency environment, bring the best of her experience and talents together.
Abigail Dean
Jennifer is a brilliant leader. I don't say this lightly. In my decades-long career in marketing, I've never worked with anyone who could think so quickly and strategically on their feet. Jennifer takes a consultative approach to developing processes and workflows that boost productivity and conserve budgets. She is one part problem solver and one part extremely talented designer who is both meticulous and pragmatic. I learned more from working with Jennifer in the first year than I learned in five years in other roles. I can't say enough about the level of excellence Jennifer brings to all she does. Her vision and leadership is nothing short of transformative for corporate ceative departments. I highly recommend Jennifer!
Nancy Bhagat
Jennifer is a unique example of a skilled creative designer and an excellent project manager. Her ability to live in both worlds is a huge benefit. She successfully thrives in both a client and agency environment, bring the best of her experience and talents together.
Experience
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The NPD Group
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United States
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Market Research
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700 & Above Employee
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Executive Creative Director
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Feb 2011 - Present
Direct a team of nine designers in US and Europe, as well as third party resources and partners. Lead creative design and branding, collaborating with marketing managers to deliver campaign strategies in web, social, print, and video. • Overhauled existing brand image for a $2.4B newly merged company, developing and implementing comprehensive brand identity to ensure global adoption for 8,000 employees, resulting in increased lead conversion and social engagement. • Increased team capacity by 250%, whilst maintaining existing resources, within three years. • Innovated a centralized PowerPoint slide library and presentation support program to improve design and presentation content delivery, as well as cross-functional productivity. • Launched successful creative campaigns across all mediums (print, digital/web, UI/UX, video, email, events, and social media), increasing leads and followers by 15% YOY. • Administered a $400K direct budget and contributed to $2M+ cross-practice marketing and event budget management. • Identified $125K+ in savings in the marketing budget in 2020 through resource allocation and reutilization.
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Education
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Pratt Institute
BFA
Community
