Experience

Mezcal El Silencio

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Mid-Atlantic Territory Manager (DC/VA/MD/DE)

  • Dec 2019 - Present



TEAM Enterprises

• Appliances, Electrical, and Electronics Manufacturing

• Peroni Nastro Azzurro Marketing Brand Developer

  • Jan 2017 - Dec 2019

  -Responsible for building a luxury brand within assigned territory, identifying and pursuing new opportunities for brand growth, leading effective collaboration and engagement with local distributor sales force in order to drive sales volume and increase market penetration in defined territories. -Lead key account management structure and segmentation, prioritizing opportunities to engage right account and right consumer at the right occasion. -Responsible for gaining new points of distribution and increasing rate of sales within a targeted list of key prestige accounts designed to influence the broader market by emphasizing product placement, quality, and premium programming. -Initiating and executing customized premium programming at showcase accounts to escalate target consumer consideration, trial and purchase. -Championing the brand and socializing the brand’s unique style proposition with account decision makers, service staff, distributor sales force, and trade influencers by educating brand history and values, intrinsic qualities, and proper serving rituals. -Managing budgets, tactical resources and tools to maximize returns throughout the year. -Building authentic and enduring relationships with social influencers and key opinion leaders to elevate brand perception and image while also leveraging opportunities to increase sales. -Elevating lines of communication across the network of distributor and brand personnel by owning the brand’s message, amplifying strategic wins and identifying challenges with a solution-based approach.



MKTG

• United States
• Advertising Services
• 700 & Above Employee

• Cîroc Trade Ambassador

  • Oct 2015 - Oct 2016

  -An in market expert, and a selling and educational resource, working with local Distributor and Supplier teams to help drive rate of sale through key accounts-Successfully spearheaded new product launches, including CÎROC apple innovation item named as the best selling new vodka innovation item of 2016-Serving as a liaison between CÎROC brand team, local distributor and local Diageo team-Working closely with the brand team for product launches, product changes and supporting strategicrelationships- Identifying and capitalizing on opportunities for back bar presence and menu placements through focus on educational excellence, brand activation, and selling- Executing staff education with key accounts and key influencers in market to cover product quality and heritage, cocktail/drink creation, brand stories-Preparing professional sales presentations and programming to the local Distributor team-In key on-premise accounts achieved targeted goals of new distribution, Drink Feature and MenuPlacements and built relationships with key influential trade and media personnel-Selling-in, evaluating and reporting success and challenges of brand programming to local distributor team and CÎROC brand team and making suggest for improvement-Assisted with in-market research and competitive analysis-Manage monthly and quarterly budget to ensure maximum ROI



Breakthru Beverage Group

• United States
• Wholesale
• 700 & Above Employee

• Territory Sales Manager - Diageo & Moët Hennessy Brands

  • Jan 2011 - Oct 2015

  •Responsible for maximizing the sales of Diageo & Moet Hennessy brands to the trade through effective territory planning, strategic selling, merchandising and communication that enables the achievement of company and supplier objectives•Strategizing and preplanning on how best to achieve sales and merchandising objectives by understanding company pricing and product programming information on a monthly basis and maintaining accurate historical account purchase information •Calling on accounts and covering daily routes by creating an established and efficient routing pattern •Analyzing entire account base by visiting each account and identifying opportunities •Prepares and delivers professional sales presentations to customers by balancing the company’s priorities and customers’ needs to include selling display ideas, distribution, well and back bar placements and resets, drink and wine lists, and promotions •Working with management on inventory levels by being aware of current inventory and out of stock situations and by alerting management to possible fluctuations in demand. •Ensuring accounts and staff are up to speed with brand knowledge by performing quarterly staff trainings on key brand attributes

• Multicultural Trade Development - Diageo & Moet Hennessy USA brands

  • Jan 2011 - Nov 2012

  - Responsible for coordinating the design, development and distribution of sales and marketing materials for Diageo and Moët Hennessy USA brands-Worked closely with supplier teams for product launches, product changes and supporting strategicrelationships-Thorough knowledge of market characteristics and consumer trends within specific demographics -Contributed to the development, creation and implementation of brand strategies and programming- Authored professional presentations with marketing and sales results of locally and nationally fundedprogramming- Monitored product portfolio performance in key multicultural accounts- Worked as a liaison for the distributor, marketing agency and supplier by managing promotional activity in key accounts and their performance



Media Star Promotions

• United States
• Advertising Services
• 100 - 200 Employee

• Metro Market Manager- Reynolds American Inc. Brands

  • Jan 2009 - Sep 2010

  -Managed all aspects of day-to-day operations based on the changing needs of clients within the local market- Developed the market plan through, market research and consumer trends- Negotiated contracts with venue owners for local promotional campaigns- Established budget needs and manage adherence-Presented comprehensive reports of market segments and sub-segment trends through sales data-Managed two full-time managers and a team of 20 part-time staff- On-site program execution, which included team training, troubleshooting and reporting- Built key venue relationships in market for successful promotional campaign- Conducted market research for maximum program efficacy- Ran marketing program metrics and modified local marketing strategies as indicated



Next Level Marketing

• NY Market Manager - Remy Cointreau USA Brands

  • Aug 2008 - Jan 2009

  - Managed promotional campaign for Remy Cointreau in the off premise and on premise environment in order to drive visibility and sales- Worked closely with supplier partners and distributor personnel- Recruited, hired and trained staff for promotional execution- Contributed in program review and debriefings - analyzed and evaluated individual program and presented best practices and suggestions for builds for future programming- Worked with research & planning and field activation to adapt programming outputs in accordance with client needs-Participated in brainstorming idea generations for program builds with local client and agency



Legacy Marketing Partners

• United States
• Individual and Family Services

• Local Market Representative - Pernod Ricard Brands

  • 2007 - 2008

  - Oversight of promotional campaign execution and performance- Sold-in and scheduled programs to selected accounts through Client and Distributor guidance-Managed programs and events with efficiency, and toward successful attainment of client goals- Supported program development and implementation-Recruited, hired and trained staff for promotional execution- Assisted with research and competitive analysis- Coordinated staff schedules- Prepared post event recaps and final presentations for ClientsEducation

• Event Specialist - Bacardi USA

  • 2007 - 2008