Experience

Beyond Fifteen Communications Inc.

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Executive, PR Division Lead

  • Apr 2022 - Present

• Senior Account Executive

  • Apr 2019 - Present



Freelance

• Freelance Publicist

  • Jul 2018 - Apr 2019



The Axis Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Jan 2016 - Jun 2018



RIESTER

• United States
• Advertising Services
• 100 - 200 Employee

• Public Relations Account Executive

  • Aug 2015 - Dec 2015

  ▫ Administer ongoing management and growth of social media communities▫ Promote news on social properties; update & maintain social editorial calendar ▫ Develop and execute social media campaigns & promotions▫ Contribute to the development and execution of PR campaigns & promotions▫ Compose client analytic reports▫ Compose press material and develop media lists▫ Pitch media for press coverage; Track media coverage ▫ Coordinate media opportunities ▫ Assist and coordinate production shoots▫ Event planning for large-scale events▫ Contribute to brainstorms, strategic campaign development and budget planning▫ Provide timely and in-depth analysis/recaps of coverage results, trends, etc.▫ Serve in research role on organic growth for new business efforts / partners▫ Engage with agency digital & monitoring divisions regarding client projects & deliverables▫ Lead/contribute to client/partner meetings, agendas & recaps▫ Organize and oversee PR budgets

• Public Relations

  • May 2014 - Aug 2015

  ▫ Administer ongoing management and growth of social media communities▫ Develop and execute social media campaigns & promotions▫ Contribute to the development and execution of PR campaigns & promotions▫ Maintain content calendars for social media channels▫ Compose client analytic reports▫ Compose press material and develop media lists▫ Pitch media for press coverage; Track media coverage ▫ Coordinate media opportunities ▫ Contribute to brainstorms and strategic campaign development▫ Provide timely and in-depth analysis/recaps of coverage results, trends, etc.▫ Serve in research role on organic growth for new business efforts / partners



HKA Marketing Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Assistant Account Manager

  • Jul 2013 - Dec 2013

  ▫ Developed and redlined press releases and media alerts for numerous clients, including Spanish content▫ Led monthly client meetings detailing upcoming events, past performance and client expectations▫ Pitched media and secured press coverage for client events▫ Conducted research for client social media; administered social media for clientele ▫ Tracked and clipped print and online media coverage▫ Provided project support to president and vice president to ensure deadlines were met▫ Worked with clients to compose interview materials for on-air television segment, including key messaging and speaking points



Aquarium of the Pacific

• United States
• Museums, Historical Sites, and Zoos
• 200 - 300 Employee

• Media Relations Coordinator

  • Apr 2011 - Jul 2013

  ▫ Developed press releases and packets for events and press announcements▫ Coordinated proper city permits, resources and contracts executed prior to implementation of film/photo shoots▫ Coordinated and staffed media interviews/coverage▫ Spokesperson (television and radio)▫ Created speaking points for interview opportunities and events▫ Event coordinating; assisted in media events, press briefing and media tours; planned Aquarium events▫ Developed media relationships▫ Collaborated with internal departments for research and planning new PR opportunities▫ Prepared board reports for the PR department consisting of revenue and media exposure▫ Recorded log media coverage and PR expenses▫ Recording data for marketing analysis utilizing PowerPoint▫ Exceeded film revenue goals▫ Maintained detailed marketing reports that depicted trends and preferences within the Hispanic community



RIESTER

• United States
• Advertising Services
• 100 - 200 Employee

• Integration Intern

  • Feb 2010 - Jan 2011

  Assisted with marketing/advertising functions such as:▫ Drafted and posted e-blasts and blogs▫ Assisted in development of web homepage copy and design▫ Conducted competitive analysis & created overview documents for television spot traffic▫ Coordinated between stations & agency for television spot traffic to Los Angeles market▫ Supported client commercial productions▫ Handled various administrative functions in a high volume environment Assisted with marketing/advertising functions such as:▫ Drafted and posted e-blasts and blogs▫ Assisted in development of web homepage copy and design▫ Conducted competitive analysis & created overview documents for television spot traffic▫ Coordinated between stations & agency for television spot traffic to Los Angeles market▫ Supported client commercial productions▫ Handled various administrative functions in a high volume environment