Jennifer Weis
Senior Content Strategist at True Blue Strategies- Claim this Profile
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Bio
Jake Immel
Jenny managed me as an intern at Clean Wisconsin and helped to bring me on as Full-time staff. She was always happy to teach and help me absorb as much information as possible. Her attention to detail and strategic thinking are impeccable. Along with excellent communication and writing skills, a passion for the environment and Wisconsin have made Jenny a truly ideal colleague.
Jake Immel
Jenny managed me as an intern at Clean Wisconsin and helped to bring me on as Full-time staff. She was always happy to teach and help me absorb as much information as possible. Her attention to detail and strategic thinking are impeccable. Along with excellent communication and writing skills, a passion for the environment and Wisconsin have made Jenny a truly ideal colleague.
Jake Immel
Jenny managed me as an intern at Clean Wisconsin and helped to bring me on as Full-time staff. She was always happy to teach and help me absorb as much information as possible. Her attention to detail and strategic thinking are impeccable. Along with excellent communication and writing skills, a passion for the environment and Wisconsin have made Jenny a truly ideal colleague.
Jake Immel
Jenny managed me as an intern at Clean Wisconsin and helped to bring me on as Full-time staff. She was always happy to teach and help me absorb as much information as possible. Her attention to detail and strategic thinking are impeccable. Along with excellent communication and writing skills, a passion for the environment and Wisconsin have made Jenny a truly ideal colleague.
Experience
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True Blue Strategies
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Senior Content Strategist
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Sep 2023 - Present
Jenny creates compelling and original communications campaigns and materials that help accomplish clients’ ambitious goals. This work entails producing content strategies, developing and executing research projects, multi-platform message development, and all the work foundational to content creation such as audience analysis, landscape assessment, and more. Jenny creates compelling and original communications campaigns and materials that help accomplish clients’ ambitious goals. This work entails producing content strategies, developing and executing research projects, multi-platform message development, and all the work foundational to content creation such as audience analysis, landscape assessment, and more.
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Rising Tide Communications
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United States
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Advertising Services
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1 - 100 Employee
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Account Manager
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Oct 2021 - Sep 2023
Lead client services including coordinating creative, leading the strategy and development of work plans, managing budgets and successful completion of projects. Copy writer and editor for brand messaging, websites and campaign deliverables.
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Project Manager
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Feb 2021 - Oct 2021
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Trout Unlimited
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United States
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Non-profit Organizations
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200 - 300 Employee
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Communications Director
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Jun 2014 - Feb 2021
I maintain and creatively expand Alaska-based earned and digital communications for all four priority Alaska program campaigns, as well as special projects including the Bristol Bay Fly Fishing and Guide Academy. As part of this effort, I oversee communications and outreach strategy, social media, grassroots communications and advocacy, and traditional media efforts for our statewide conservation efforts. Duties include: -Collaborate on inclusive, non-partisan communications… Show more I maintain and creatively expand Alaska-based earned and digital communications for all four priority Alaska program campaigns, as well as special projects including the Bristol Bay Fly Fishing and Guide Academy. As part of this effort, I oversee communications and outreach strategy, social media, grassroots communications and advocacy, and traditional media efforts for our statewide conservation efforts. Duties include: -Collaborate on inclusive, non-partisan communications and outreach strategy -Oversee digital communication, using cohesive multi-platform digital campaigns -Maintain strong traditional media presence of key fish-issues: write and pitch press statements, ghost write op-eds, and assist campaign partners with the same. -Assist in print and digital fundraising on various campaigns -Build and coordinate grassroots data and advocacy tools for online activism, outreach and fundraising -Maintain a positive relationship with local messengers fighting to protect their way of life from developments that threaten healthy trout and salmon fisheries around Alaska.
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Alaska Communications Director
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2014 - Feb 2021
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Renewable Energy Alaska Project
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United States
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Renewable Energy Semiconductor Manufacturing
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1 - 100 Employee
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Office Manager & Bookkeeper
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Apr 2013 - May 2014
As the Office Manager for REAP, Jenny: Oversees office administration Executes REAP’s successful event series including the Business of Clean Energy in Alaska Conference and the Alaska Renewable Energy Fair; Coordinates the recruitment, retention and recognition of all volunteers; Assists with fundraising and outreach for the organization. Bookkeeper: produce monthly/quarterly financial statements and foundation budgets and reports; complete bank reconciliations; process accounts… Show more As the Office Manager for REAP, Jenny: Oversees office administration Executes REAP’s successful event series including the Business of Clean Energy in Alaska Conference and the Alaska Renewable Energy Fair; Coordinates the recruitment, retention and recognition of all volunteers; Assists with fundraising and outreach for the organization. Bookkeeper: produce monthly/quarterly financial statements and foundation budgets and reports; complete bank reconciliations; process accounts payable and accounts receivable; post journal entries; audit preparation; perform other accounting related duties. Show less As the Office Manager for REAP, Jenny: Oversees office administration Executes REAP’s successful event series including the Business of Clean Energy in Alaska Conference and the Alaska Renewable Energy Fair; Coordinates the recruitment, retention and recognition of all volunteers; Assists with fundraising and outreach for the organization. Bookkeeper: produce monthly/quarterly financial statements and foundation budgets and reports; complete bank reconciliations; process accounts… Show more As the Office Manager for REAP, Jenny: Oversees office administration Executes REAP’s successful event series including the Business of Clean Energy in Alaska Conference and the Alaska Renewable Energy Fair; Coordinates the recruitment, retention and recognition of all volunteers; Assists with fundraising and outreach for the organization. Bookkeeper: produce monthly/quarterly financial statements and foundation budgets and reports; complete bank reconciliations; process accounts payable and accounts receivable; post journal entries; audit preparation; perform other accounting related duties. Show less
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Clean Wisconsin
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United States
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Environmental Services
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1 - 100 Employee
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Membership and Grants Manager
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Jun 2010 - Mar 2013
Jenny works to expand, inform, and mobilize Clean Wisconsin’s membership, and cultivate support from public and private foundations. Through regular email, phone, and mail correspondence, Lynes keeps supporters up to date on Clean Wisconsin’s current priorities and provides opportunities for action by encouraging members to contact decision makers to voice support or concern. These efforts result in thousands of contacts each year and are essential to Clean Wisconsin’s successful advocacy for… Show more Jenny works to expand, inform, and mobilize Clean Wisconsin’s membership, and cultivate support from public and private foundations. Through regular email, phone, and mail correspondence, Lynes keeps supporters up to date on Clean Wisconsin’s current priorities and provides opportunities for action by encouraging members to contact decision makers to voice support or concern. These efforts result in thousands of contacts each year and are essential to Clean Wisconsin’s successful advocacy for environmental protection. Further, Lynes administers Clean Wisconsin’s annual giving program, raising member donations critical to Clean Wisconsin’s success. In this role, Lynes oversees direct mail and phone fundraising activities, prepares creative appeal campaigns, manages member components of the web site, and helps to execute online fundraising activities. Additionally, she prepares written proposals to seek Foundation support and manages reporting and updating to these foundations.
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Communications Intern
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Jan 2010 - Jun 2010
Wrote letters to the editor, press releases, and news pitches, maintained media clips mentioning the organization, compiled fact sheets for community and media concerning environment related bills and initiatives in Wisconsin, and maintained and dramatically expanded social media operations.
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DC Department of the Environment
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Washington DC-Baltimore Area
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DC Environmental Education Consortium Web Intern
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2009 - 2010
Updated and developed DCEEC website, coordinated survey for teachers in order to improve programming, and prepared informational documents and promotional materials. Updated and developed DCEEC website, coordinated survey for teachers in order to improve programming, and prepared informational documents and promotional materials.
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Island Press
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Development Intern
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2009 - 2009
Wrote monthly newsletter, conducted foundation and donor research, data entry. Wrote monthly newsletter, conducted foundation and donor research, data entry.
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Intern
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2009 - 2009
Learned and assisted in organic farming, animal care, and cheese making Learned and assisted in organic farming, animal care, and cheese making
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Intern
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May 2007 - Sep 2007
Assisted with community composting initiative. Organized and promoted community film festival. Went to environmental initiatives around city in order to promote the organization and learn about environmental education and programs. Corresponded with local media groups. Assisted with community composting initiative. Organized and promoted community film festival. Went to environmental initiatives around city in order to promote the organization and learn about environmental education and programs. Corresponded with local media groups.
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Indiana University Office of Admissions
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Bloomington, Indiana Area
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Admissions Specialist
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Aug 2006 - Jan 2007
Researched and responded to inquiries from prospective students Aided in application filing and database management Corresponded with groups interested in touring the campus Researched and responded to inquiries from prospective students Aided in application filing and database management Corresponded with groups interested in touring the campus
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Associate
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Jan 2000 - Aug 2006
Trained other part-time employees in procedures and customer relations Managed accounting software and customer/vendor databases Worked to invent and execute creative specialty gifts for individuals and corporate clients Trained other part-time employees in procedures and customer relations Managed accounting software and customer/vendor databases Worked to invent and execute creative specialty gifts for individuals and corporate clients
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Education
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University of Wisconsin-Madison
B.A., Communications, Environmental Studies -
The George Washington University
Semester Program, Semester in Washington - Journalism