Experience

Adera Development Corporation

• Canada
• Real Estate
• 1 - 100 Employee

• Director of Marketing & Sales

  • Aug 2022 - Present



Cape Group

• Canada
• Real Estate
• 1 - 100 Employee

• Director of Marketing

  • Sep 2017 - Aug 2022

  · Develop, coordinate and execute marketing strategies for Cape brand and for all development projects · Developed and maintained project marketing budgets · Manage and coordinate all advertising activities including print and digital · Manage and develop Cape marketing collateral · Develop sales and leasing strategies for all projects (rental and market sale projects) · Manage project sales and leasing teams in order to achieve sales and leasing goals · Manage PR consultants to enhance the profile of Cape Group in the marketplace · Manage creative agency in the development of all marketing collateral · Manage digital agencies in development and execution of online strategies · Manage project sales and leasing teams in order to achieve sales and leasing goals · Manage annual marketing Intern · Develop and maintain corporate website and all project websites · Organize and plan corporate events · Develop and maintain relationships with clients, partners and consultants · Monitor marketing trends · Manage PR consultants to enhance the profile of Cape Group in the marketplace · Manage creative agency in the development of all marketing collateral · Manage digital agencies in development and execution of online strategies · Research and negotiate sponsorship opportunities · Maintain corporate brand across all channels · Developed HR best practices and processes including hiring protocol, on boarding checklists and schedules Show less



AMS of UBC Vancouver

• Canada
• Higher Education
• 1 - 100 Employee

• Business Marketing Manager

  • Jun 2014 - Apr 2016

  - Develop marketing strategy for all the businesses of the AMS which includes 8 quick service food outlets, 1 full service restaurant and the conferences + catering division - Develop and execute all advertising campaigns & promotions for businesses - Develop and maintain marketing budget - Coordinate with the graphics department to develop all creative for the businesses including POS, advertising campaigns & promotions - Maintain brand consistency throughout all channels for all the different brands - Write copy for all advertising campaigns, POS, promotions and websites - Coordinated development & design of three websites (amscc.ca, perch restaurant.com & the-pit.ca) - Maintain & update all websites - Work with various outlet managers on their local store marketing initiatives - Set KPI's for the businesses and monitor results Show less



Concerto Marketing Group

• Canada
• Advertising Services
• 1 - 100 Employee

• Client Services Manager

  • Jan 2011 - Jan 2014

  - Managed day to day activities for accounts such as MR MIKES, The Pantry, Premium Brands (Bread Garden Express), Rogers Financial Group, EPR and Control Group among others - Develop marketing strategies, promotions and media plans based on client objectives - Responsible for the planning and budgeting of client projects - Coordinate with the creative department, production and outside partners to ensure milestones, goals and deliverables are met within timelines - Develop and maintain client relationships Show less



White Spot

• Canada
• Restaurants
• 400 - 500 Employee

• Marketing Manager

  • Nov 2004 - Jan 2011

  -Responsible for developing marketing plans and budgets -Responsible for the implementation of all marketing programs including feature promotions and local store marketing for 35 locations -Responsible for brand management to maintain consistency throughout all locations -Worked with the advertising agency to develop all marketing campaigns including brand evolution, media campaigns and POS materials -Maintained full budget responsibility -Analyzed economic and community factors that influence profitability in each restaurant and make appropriate business recommendations -Coordinated annual market research to establish that core objectives are being met -Coordinated bi-annual menu changes which included pricing recommendations, photography, creative, proofing, printing and execution -Coordinated the creation of marketing tools to support company and local specific business building initiatives -Developed training materials for store managers to ensure flawless execution of feature promotions -Maintained and developed relationships with all franchisees and partners such as Chevron and BC Ferries -Responsible for Social Media including managing Twitter and Facebook accounts as well as Foursquare programs Show less



Ion Magazine

• Regular Contributor

  • Feb 2003 - Jan 2005

  -Wrote under the pen name “The Firecracker Girls” -Wrote about a variety of topics including fashion, trends, local parties and events -Wrote under the pen name “The Firecracker Girls” -Wrote about a variety of topics including fashion, trends, local parties and events



Vancouver TheatreSports League

• Marketing & PR Coordinator

  • Feb 2003 - Nov 2004

  -Responsible for all marketing and public relations activities -Set up and secured all media coverage (TV, radio, print) by way of reviews, profiles, feature stories and listings -Secured contra deals, sponsorships and cross-promotion with media and community organizations -Worked with designer on all promotional materials (brochures, posters and postcards) -Sought sponsorship and worked closely with website designers in the development for a new website -Managed and maintained new templates to ensure consistency in the branding of TheatreSports -Implemented sales promotions -Maintained company’s media database -Coordinated opening & gala nights for mainstage productions including invitation mail outs, media kits, set up, and RSVP list Show less